Procter & gamble

[hash1]

Hi everyone

I need help asap, I am doing a project on P&G (global mainly UK, although it will be relatively similar for india), and I need info on its brands portfolio analysis (BCG matrix), PLC, Porters Generic strategy. I am confused regarding whether its premium or cost based in comparison to competitors like Unilever, L'oreal. As I thought it was premium but some articles I read said it mainly targets the medium mass market.

Also if any of you'll can help me with the marketing mix, I also have to do a section on its future marketing strategy, if any of you know how Ansoff's strategy: market penetration can be applied to P&G.

I have been trying to find info on especiall BCG, PLC, Porter but have been unable to do so, so pleaseeeeeeeeee pleaseeee if anybody can help me or indicate useful sites, that will be great.

thanx a ton
hash

 

[ankitgokani]

well here is the list of its products

PG.com - All P&G Products

well the things which require u urself have to wrk it out as u are doing project u will be able to analyze it beter no one will be able to give u direct answer for ur questions

 

[rosemarry2]

Hi everyone

I need help asap, I am doing a project on P&G (global mainly UK, although it will be relatively similar for india), and I need info on its brands portfolio analysis (BCG matrix), PLC, Porters Generic strategy. I am confused regarding whether its premium or cost based in comparison to competitors like Unilever, L'oreal. As I thought it was premium but some articles I read said it mainly targets the medium mass market.

Also if any of you'll can help me with the marketing mix, I also have to do a section on its future marketing strategy, if any of you know how Ansoff's strategy: market penetration can be applied to P&G.

I have been trying to find info on especiall BCG, PLC, Porter but have been unable to do so, so pleaseeeeeeeeee pleaseeee if anybody can help me or indicate useful sites, that will be great.

thanx a ton
hash

Hi dear,

Please check attachment for Study on Procter & Gamble - Tecnomatix, so please download and check it.