Principles of Entrepreneurship and Small Business Management

Description
Principles of Entrepreneurship and Small Business Management

Principles of Entrepreneurship and Small Business Management (van Aardt)
? Ludwick Marishane: the young inventor of the DryBath
? The ‘Business Spotlight’
? Fracking, in the Karoo
? Digital marketing for small business in South Africa
? The Small Enterprise Finance Agency (SEFA)
? Identifying operations management pitfalls
? Tracing the controversial path of the Business Licensing Bill
? The Positive Correlation Between Leadership Style & Worker Satisfaction
? More execs resort to unethical practices
? Fastjet in Africa: the 2012-2013 expansion scenario
? Turnaround solutions and the case of Singtex clothing

Personnel Psychology: An Applied Perspective (Coetzee et al)
? Recruitment and selection
? Job analysis and criterion development
? Performance evaluation
? Training and development
? Employment relations

Business Cases (Badenhorst-Weiss et al)
? Air traffic operations excellence
? Let’s Chat – Using ‘disruptive technology’ to build new mobile social networks
? NH Breweries
? SS Department Store: Retail leaders
? The airline industry
? The dilemmas at DTB Pharmaceuticals

Introduction to Work Psychology (Bergh et al)
? Human and career development across the lifespan
? The importance of workplace learning
? Workplace motivation and emotion
? Social processes in the workplace
? Psychological well-being and maladjustment at work

Consumer Behaviour: Understanding Consumer Psychology and Marketing (M.A.O Dos Santos & M. Mpinganjira)
? Implications for South African consumer behaviour and decision-making
? Changing the way South African consumers perceive generic medication
? Mobile applications and the personality traits of South African consumers
? Exploring consumer behaviour amongst South Africa’s growing black middle-class
? The 10 trends shaping the future of South African brands
? Segmentation within the South African vehicle sales market
? Modelling South African consumers at the bottom of the pyramid
? Consumer citizenship in action
? Product promotion and sales stands within a shopping mall
? AfriForum welcomes ruling in CPA case

doc_893055982.pdf
 

Attachments

Back
Top