Pricing Methods in Rural Areas

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Marketer can employ the following methods when price-quality relationships are associated.


 Discriminatory Pricing: This is employed to charge different customer groups differently projecting differences of quality of offer. The differences discriminatory pricing are



i. Product Form Pricing: Different versions of the product are priced differently. E.g. Chota Pepsi – Rs. 5


ii. Location Pricing: Same product is priced differently at different locations. E.g. Residential places in city are costly.


iii. Time Pricing: Prices varies by days or seasons. E.g. During summer, hill resorts charge higher rates.


 Perceived Value Pricing: In order to enhance the customers perceived value companies add features to their products. For each feature which enhances attractiveness, reliability, durability convenience, etc., the marketer charges an extra price.

 

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Marketer can employ the following methods when price-quality relationships are associated.


 Discriminatory Pricing: This is employed to charge different customer groups differently projecting differences of quality of offer. The differences discriminatory pricing are



i. Product Form Pricing: Different versions of the product are priced differently. E.g. Chota Pepsi – Rs. 5


ii. Location Pricing: Same product is priced differently at different locations. E.g. Residential places in city are costly.


iii. Time Pricing: Prices varies by days or seasons. E.g. During summer, hill resorts charge higher rates.


 Perceived Value Pricing: In order to enhance the customers perceived value companies add features to their products. For each feature which enhances attractiveness, reliability, durability convenience, etc., the marketer charges an extra price.

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