PRICING FOR PRICE CONSCIOUS CUSTOMERS

[abhishreshthaa]

These consumers belong to the destitute, aspirants & climber groups. They can afford less. The climbers watch for promotional offers to whet appetite for quality products.



Since branded products are costlier than unbranded and ungraded local ones, also not available in small quantities, the rural consumers purchase local brands or fake brands which are relatively cheap.



Many companies have revolutionized the buying in rural areas by introducing sachets. Promotional pricing measures include price-offs, discounts or rebates, credit facilities and no interest or low interest long term finance schemes.


Another way of inducing them to buy can be the low-priced mini-pack strategy. E.g. - HLL sells a mini pack of shampoo, toothpaste, face cream and talcum powder for Rs.15, if sold separately it would cost Rs. 27.

 

[jitendra05]

These consumers belong to the destitute, aspirants & climber groups. They can afford less. The climbers watch for promotional offers to whet appetite for quality products.



Since branded products are costlier than unbranded and ungraded local ones, also not available in small quantities, the rural consumers purchase local brands or fake brands which are relatively cheap.



Many companies have revolutionized the buying in rural areas by introducing sachets. Promotional pricing measures include price-offs, discounts or rebates, credit facilities and no interest or low interest long term finance schemes.


Another way of inducing them to buy can be the low-priced mini-pack strategy. E.g. - HLL sells a mini pack of shampoo, toothpaste, face cream and talcum powder for Rs.15, if sold separately it would cost Rs. 27.

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