Pricing and Distribution
By:Akhil Banwat 01 Sonali Beldar 02 Neelima Bhalerao 03 Amit Bhosale 04 Badal Bulkunde 07
Maruti Udyog Ltd.
? Product we have selected: Maruti Alto
Pricing Strategies used by Maruti Udyog ltd.
? CATERING TO ALL SEGMENTS ? OFFERING ONE STOP SHOP TO CUSTOMERS OR CREATING DIFFERENT REVENUE STREAMS ? REPOSITIONING OF MARUTI PRODUCTS ? CUSTOMER CENTRIC APPROACH ? COMMITTED TO MOTORIZING INDIA ? PLAYING ON COST LEADERSHIP
Current prices of Maruti Alto of MUL
? Maruti Suzuki Alto Rs. 2,30,746
Current Distribution Channels
? Authorized Dealers ? Company Showrooms ? Agents
New Distribution Channels
? From Social networking sites E.g Twitter ? Manufacturing to agencies,corporates
Thank U!!!!! Drive Safely!!!!!!!
doc_429766074.pptx
By:Akhil Banwat 01 Sonali Beldar 02 Neelima Bhalerao 03 Amit Bhosale 04 Badal Bulkunde 07
Maruti Udyog Ltd.
? Product we have selected: Maruti Alto
Pricing Strategies used by Maruti Udyog ltd.
? CATERING TO ALL SEGMENTS ? OFFERING ONE STOP SHOP TO CUSTOMERS OR CREATING DIFFERENT REVENUE STREAMS ? REPOSITIONING OF MARUTI PRODUCTS ? CUSTOMER CENTRIC APPROACH ? COMMITTED TO MOTORIZING INDIA ? PLAYING ON COST LEADERSHIP
Current prices of Maruti Alto of MUL
? Maruti Suzuki Alto Rs. 2,30,746
Current Distribution Channels
? Authorized Dealers ? Company Showrooms ? Agents
New Distribution Channels
? From Social networking sites E.g Twitter ? Manufacturing to agencies,corporates
Thank U!!!!! Drive Safely!!!!!!!
doc_429766074.pptx