ashwin.nainar
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Price discrimination happens when an organization or firm considers different price strategies for the same or identical goods to different groups of customers. This customer groupism based upon on certain attributes and accordingly they charge different price. For an example, Mercedez-Benz when it introduced 190 Sedan in the United States of America, it was sold for $26000 compared to West Germany where it was sold for $12000. Pharmaceutical companies fix different rates for the same drug in different countries. Senior citizens are offered lower fares in bus and movie theatres. These are a few common examples for price discrimination.