Description
Art of Innovation
Click to edit Master subtitle style
ART OF INNOVATIO N
4/10/12
By : • Gautam
3 BIG QUESTIONS
•
Why this Topic ? •What is innovation? •How much key points?
4/10/12
1. MAKE MEANING
4/10/12
MAKE MEANING
• To change the World • To make world better • To spread good things • To end bad things • Not to make money
4/10/12
MAKE MEANING
NIKE ?
4/10/12
2. Make MANTRA
4/10/12
Make MANTRA
What is Mantra ? ü3-4 word explanation for why you exist. üwhich define the whole business model üFor what company stands for Example:‘sense and simplicity’ by Philips 4/10/12
Nike’s Mission Statement
"To
MISSION VS MANTRA
MANTRA
lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike"
“AUTHENTIC ATHELETIC 4/10/12 PERFORMANCE”
MANTRAS… of various organisation
•
McDonald
“Healthy fast food”
4/10/12
MANTRAS… of various organisation
McDonald • FedEx
•
“Healthy fast food” “Peace of mind”
4/10/12
MANTRAS
McDonald • FedEx • flipkart Door”
•
“Healthy fast food” “Peace of mind” “Store at your
4/10/12
3. ROLL THE DICE
4/10/12
Acronym : DICE
D-DEPTH IINTELLIGENCE C- COMPLETE E-ELEGANT
4/10/12
DDEPTH
NOT ONLY TEA BUT ü AWARENESS ü BURNING ISSUES ü REMEDIES
4/10/12
IINTELLIGENC BLUE MOTION E AUTOMATIC TURN OFF TECHNOLOGY
•
ENGINE • INCREASES FUEL EFFICIENCY • SAVES FUEL
4/10/12
PASSAT VOLKSWAGE
CCOMPLETE
• • •
AFTER SALES SERVICES CUSTOMER SATISFACTION CUSTOMER SUPPORT
4/10/12
EBMW ELEGANCE
APPLE i-phone 5
just LOOK at something…and you know it • something more than BEAUTY
•
4/10/12
4. POLARISING PEOPLE
4/10/12
POLARISING PEOPLE
Choosing Target market •Never afraid to do this • People will LOVE or HATE • Pick particulars and target them • can’t make everybody happy (if tried then mediocrity happens)
•
4/10/12
POLARISING PEOPLE supplem
women
ent child
kid s
4/10/12
POLARISING PEOPLE Variety of
sandals
4/10/12
5.CHURN BABY CHURN
4/10/12
CHURN BABY CHURN What To know?what is missed or
mistake is done.
World •There is always a place to grow. •To Make better products. 4/10/12
Why •Nothing is perfect in the ?
CHURN BABY CHURN Ho
• •
Launching next version by adding feature in previous version Like 1.1, 1.2, 1.3, 1.4, 1.5, 2.0, 2.1, 2.4,……And go on. ExampleMicrosoft, Mozilla, Java, Android.
4/10/12
w? Repair and Rebuild
6.NICHE THYSELF
FAT
4/10/12
NICHE THYSELF
WHAT IS NICHE ? Place where your product can create high value and uniqueness. Example: India is not a Niche for Cold Tea. India is a Niche for China Machines 4/10/12
NICHE THYSELF
High Value but not unique
•
Ability to provide unique product or services
price Value to customer
4/10/12
NICHE THYSELFUnique product but No 2.
•
Value
Ability to provide unique product or services
4/10/12
2.stupi d
1.price Value to customer
Online selling of dog food stupid
Ability to provide unique product or services
Dot com Value to customer
price
4/10/12
NICHE THYSELF High value and
•
Uniqueness Ability to provide unique product or services stupid X
Dot com Value to customer
price
4/10/12
NICHE THYSELF =
X
Why ? •Online Shopping. •Safety and security. •Product Replacement. •Heavy Discounts on products. • Free home Delivery. •Payment on delivery makes it full DESI. 4/10/12
7.Do not let BOZO grind
you down
=
4/10/12
BOZO..
Of 2 types Type 1- says it can’t be done, shouldn’t be done, etc. not threat to the Innovator Type 2 – is one who is in Armani suits, Rolex Watch, Top CEO, so called Successful by society. When they say no… We may accept cause they are Big.. 4/10/12
Examples of BOZOCITY
“I think there is a world market of may be five computer.”
THOMAS WATSON
President , IBM ,1973
Now our IT lab alone has 3 times the computers he anticipated.
4/10/12
Examples of BOZOCITY
“There is no reason why anyone would want a computer in their home.” Ken Olsen founder of DEC But Steve Jobs & Woz didn’t heard and made Personal computers… the company is
4/10/12
8. Jump To Next Curve
4/10/12
Next Curve Means…
It defines Innovation •Not about 10 % or 15 % better or slightly better But.. 10 to 15 Times Better .
•
4/10/12
Next Curve Means…
PAGER
4/10/12
MOBIL E
Next Curve Means…
WALKMA N 4/10/12
iPOD
Next Curve Means…
4/10/12
FAT
FIT
Next Curve Means…
RAKESH ROSHAN
4/10/12
HRITHIK ROSHAN
THANK YOU
Click to edit Master subtitle style
• • •
Gautam Bhamre
IMS, DAVV Indore
4/10/12
gautam3107@gmail.
doc_228309847.pptx
Art of Innovation
Click to edit Master subtitle style
ART OF INNOVATIO N
4/10/12
By : • Gautam
3 BIG QUESTIONS
•
Why this Topic ? •What is innovation? •How much key points?
4/10/12
1. MAKE MEANING
4/10/12
MAKE MEANING
• To change the World • To make world better • To spread good things • To end bad things • Not to make money
4/10/12
MAKE MEANING
NIKE ?
4/10/12
2. Make MANTRA
4/10/12
Make MANTRA
What is Mantra ? ü3-4 word explanation for why you exist. üwhich define the whole business model üFor what company stands for Example:‘sense and simplicity’ by Philips 4/10/12
Nike’s Mission Statement
"To
MISSION VS MANTRA
MANTRA
lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike"
“AUTHENTIC ATHELETIC 4/10/12 PERFORMANCE”
MANTRAS… of various organisation
•
McDonald
“Healthy fast food”
4/10/12
MANTRAS… of various organisation
McDonald • FedEx
•
“Healthy fast food” “Peace of mind”
4/10/12
MANTRAS
McDonald • FedEx • flipkart Door”
•
“Healthy fast food” “Peace of mind” “Store at your
4/10/12
3. ROLL THE DICE
4/10/12
Acronym : DICE
D-DEPTH IINTELLIGENCE C- COMPLETE E-ELEGANT
4/10/12
DDEPTH
NOT ONLY TEA BUT ü AWARENESS ü BURNING ISSUES ü REMEDIES
4/10/12
IINTELLIGENC BLUE MOTION E AUTOMATIC TURN OFF TECHNOLOGY
•
ENGINE • INCREASES FUEL EFFICIENCY • SAVES FUEL
4/10/12
PASSAT VOLKSWAGE
CCOMPLETE
• • •
AFTER SALES SERVICES CUSTOMER SATISFACTION CUSTOMER SUPPORT
4/10/12
EBMW ELEGANCE
APPLE i-phone 5
just LOOK at something…and you know it • something more than BEAUTY
•
4/10/12
4. POLARISING PEOPLE
4/10/12
POLARISING PEOPLE
Choosing Target market •Never afraid to do this • People will LOVE or HATE • Pick particulars and target them • can’t make everybody happy (if tried then mediocrity happens)
•
4/10/12
POLARISING PEOPLE supplem
women
ent child
kid s
4/10/12
POLARISING PEOPLE Variety of
sandals
4/10/12
5.CHURN BABY CHURN
4/10/12
CHURN BABY CHURN What To know?what is missed or
mistake is done.
World •There is always a place to grow. •To Make better products. 4/10/12
Why •Nothing is perfect in the ?
CHURN BABY CHURN Ho
• •
Launching next version by adding feature in previous version Like 1.1, 1.2, 1.3, 1.4, 1.5, 2.0, 2.1, 2.4,……And go on. ExampleMicrosoft, Mozilla, Java, Android.
4/10/12
w? Repair and Rebuild
6.NICHE THYSELF
FAT
4/10/12
NICHE THYSELF
WHAT IS NICHE ? Place where your product can create high value and uniqueness. Example: India is not a Niche for Cold Tea. India is a Niche for China Machines 4/10/12
NICHE THYSELF
High Value but not unique
•
Ability to provide unique product or services
price Value to customer
4/10/12
NICHE THYSELFUnique product but No 2.
•
Value
Ability to provide unique product or services
4/10/12
2.stupi d
1.price Value to customer
Online selling of dog food stupid
Ability to provide unique product or services
Dot com Value to customer
price
4/10/12
NICHE THYSELF High value and
•
Uniqueness Ability to provide unique product or services stupid X
Dot com Value to customer
price
4/10/12
NICHE THYSELF =
X
Why ? •Online Shopping. •Safety and security. •Product Replacement. •Heavy Discounts on products. • Free home Delivery. •Payment on delivery makes it full DESI. 4/10/12
7.Do not let BOZO grind
you down
=
4/10/12
BOZO..
Of 2 types Type 1- says it can’t be done, shouldn’t be done, etc. not threat to the Innovator Type 2 – is one who is in Armani suits, Rolex Watch, Top CEO, so called Successful by society. When they say no… We may accept cause they are Big.. 4/10/12
Examples of BOZOCITY
“I think there is a world market of may be five computer.”
THOMAS WATSON
President , IBM ,1973
Now our IT lab alone has 3 times the computers he anticipated.
4/10/12
Examples of BOZOCITY
“There is no reason why anyone would want a computer in their home.” Ken Olsen founder of DEC But Steve Jobs & Woz didn’t heard and made Personal computers… the company is
4/10/12
8. Jump To Next Curve
4/10/12
Next Curve Means…
It defines Innovation •Not about 10 % or 15 % better or slightly better But.. 10 to 15 Times Better .
•
4/10/12
Next Curve Means…
PAGER
4/10/12
MOBIL E
Next Curve Means…
WALKMA N 4/10/12
iPOD
Next Curve Means…
4/10/12
FAT
FIT
Next Curve Means…
RAKESH ROSHAN
4/10/12
HRITHIK ROSHAN
THANK YOU
Click to edit Master subtitle style
• • •
Gautam Bhamre
IMS, DAVV Indore
4/10/12
gautam3107@gmail.
doc_228309847.pptx