Description
PRESENTATION ON MARKETING MIX OF IDBI
IDBI Bank Ltd.
Presented To Prof. Yasmin Singaporewala GROUP MEMBERS Name Roll No. Hemant Komte 30 Deepak Patil 42 Mayur Patil 43 Shraddha Pophale 47 Shradha Rahate 48
About IDBI Bank
? ? ? ?
?
? ?
Industry: Banking, Insurance & Financial Services Founded: July 1964 Headquarters: Mumbai, India Currently 10th Largest Development Bank In The World. 1051 Branches and 1694 ATMs Key Person: Mr. R. M. Malla Revenue: INR 254.89 Billion
?
?
VisionTo be the most preferred and trusted bank enhancing value for all stakeholders. Mission– Delighting customers with our excellent services and comprehensive suite of best in class financial solutions – Expanding our global presence.
Marketing Management
Research Sales Promotion STP 7 P’s
? ?
Product Promotion
? ? Deposits Trust ? ?? Loans Bank for All Income
Process Place Sales Segmentation Research Promotion
? Process constitutes the Positioning Targeting
? Cards – Upper Middle Class by the bank. ?? Capital Markets Opening – Banking for all Not just for Big boys – Upper Class SME’s Research to Tap Future Opportunities ? Consumer Friendly ? NRI–Services Middle Bada“ Class – Lower "Aao Sochein ? Large Scale Industries. Low Interest Rates on Loans ? Less Waiting Time
overall procedure involved Groups: Cost Free ATM & Process cum Optimization Debit Card at the time the of services Account Business Class People. TAGLINE in using offered
Geographical: Concentrated on Tier 1 & Tier 2 Cities Trust & trying to Credibility extend reach.Purchase Using Cards Individuals Discount on Online ? Physical Age: Different products like saving accounts for kidz a/c, Price Evidence People On Desk Broacher women a/c, senior citizen a/c ?? RBI Controls
? ? ?
? Passbook ? ? ? ? ? ?
?
Interest Rates Credit Cards Interest Rates On Debit Cards Loans Are ReceiptsOn RBI Depend Office Identity Cards of Employees
? Bank Employees
? Customer Satisfaction
Financial Management & Legal Environment
Financial Management
?
?
Legal Environment
?
?
Estimated Volume of Funds:
INR 290,837.24 Crores
Banking Regulation Act, 1949
RBI Act, 1934
Sources of Funds:
–
Share Capital – Deposits – Reserves – Borrowings
?
Profits is Utilized For:
–
Dividend – Investment – Expansion – Future Contingencies
HRM & Information System
HRM
? Total Staff- Total Number Of Staff- 20 (Including Skilled Unskilled) ? Qualification Required- B. Com , MBA’s ? Recruitment- Through IBPS Exam ? Once The Candidate Passed In All The Tests, He Will Be Given Training. ? Shifts- General Shift 9 Am To 6 Pm. ? Salary Structure- Peon Salary Will Be Max 13500, And For Executive Salary Is 20,500/Month
But Salary For Skilled Employees Will Be Depend On Designation And Qualification And Experience He Holds.
Information System
?
Infosys Pinnacle Software is Used.
Problems Faced by IDBI & Solutions
Problems
? Negative Mind-set. ? Prefer Nearest Branch For Opening A/C.
Solutions
? Change People’s Mind Set By
? Loyal Customer Of Existing Banks.
? Minimum 5000/- Is Required For Maintaining
The Account But Masses Prefers Zero Balance Account. ? Less Brand Awareness
Advertising And Promotional Activity. ? Need To Spend Money For Expansion So That Bank Will Available Anywhere. ? Review The Product Which Bank Is Offering Keep Track On Competitors Activity. E.G. Zero Balance A/C
7
doc_590480235.ppsx
PRESENTATION ON MARKETING MIX OF IDBI
IDBI Bank Ltd.
Presented To Prof. Yasmin Singaporewala GROUP MEMBERS Name Roll No. Hemant Komte 30 Deepak Patil 42 Mayur Patil 43 Shraddha Pophale 47 Shradha Rahate 48
About IDBI Bank
? ? ? ?
?
? ?
Industry: Banking, Insurance & Financial Services Founded: July 1964 Headquarters: Mumbai, India Currently 10th Largest Development Bank In The World. 1051 Branches and 1694 ATMs Key Person: Mr. R. M. Malla Revenue: INR 254.89 Billion
?
?
VisionTo be the most preferred and trusted bank enhancing value for all stakeholders. Mission– Delighting customers with our excellent services and comprehensive suite of best in class financial solutions – Expanding our global presence.
Marketing Management
Research Sales Promotion STP 7 P’s
? ?
Product Promotion
? ? Deposits Trust ? ?? Loans Bank for All Income
Process Place Sales Segmentation Research Promotion
? Process constitutes the Positioning Targeting
? Cards – Upper Middle Class by the bank. ?? Capital Markets Opening – Banking for all Not just for Big boys – Upper Class SME’s Research to Tap Future Opportunities ? Consumer Friendly ? NRI–Services Middle Bada“ Class – Lower "Aao Sochein ? Large Scale Industries. Low Interest Rates on Loans ? Less Waiting Time
overall procedure involved Groups: Cost Free ATM & Process cum Optimization Debit Card at the time the of services Account Business Class People. TAGLINE in using offered
Geographical: Concentrated on Tier 1 & Tier 2 Cities Trust & trying to Credibility extend reach.Purchase Using Cards Individuals Discount on Online ? Physical Age: Different products like saving accounts for kidz a/c, Price Evidence People On Desk Broacher women a/c, senior citizen a/c ?? RBI Controls
? ? ?
? Passbook ? ? ? ? ? ?
?
Interest Rates Credit Cards Interest Rates On Debit Cards Loans Are ReceiptsOn RBI Depend Office Identity Cards of Employees
? Bank Employees
? Customer Satisfaction
Financial Management & Legal Environment
Financial Management
?
?
Legal Environment
?
?
Estimated Volume of Funds:
INR 290,837.24 Crores
Banking Regulation Act, 1949
RBI Act, 1934
Sources of Funds:
–
Share Capital – Deposits – Reserves – Borrowings
?
Profits is Utilized For:
–
Dividend – Investment – Expansion – Future Contingencies
HRM & Information System
HRM
? Total Staff- Total Number Of Staff- 20 (Including Skilled Unskilled) ? Qualification Required- B. Com , MBA’s ? Recruitment- Through IBPS Exam ? Once The Candidate Passed In All The Tests, He Will Be Given Training. ? Shifts- General Shift 9 Am To 6 Pm. ? Salary Structure- Peon Salary Will Be Max 13500, And For Executive Salary Is 20,500/Month
But Salary For Skilled Employees Will Be Depend On Designation And Qualification And Experience He Holds.
Information System
?
Infosys Pinnacle Software is Used.
Problems Faced by IDBI & Solutions
Problems
? Negative Mind-set. ? Prefer Nearest Branch For Opening A/C.
Solutions
? Change People’s Mind Set By
? Loyal Customer Of Existing Banks.
? Minimum 5000/- Is Required For Maintaining
The Account But Masses Prefers Zero Balance Account. ? Less Brand Awareness
Advertising And Promotional Activity. ? Need To Spend Money For Expansion So That Bank Will Available Anywhere. ? Review The Product Which Bank Is Offering Keep Track On Competitors Activity. E.G. Zero Balance A/C
7
doc_590480235.ppsx