Description
PRESENTATION ON KINGFISHER AIRLINES VS JET AIRWAYS
SWOT ANALYSIS
MARKETING STRATEGIES
Kingfisher Vs Jet Airways
• Kingfisher is one of the • latest Airlines in INDIA. • Overall growth in year 2006-07 is 37%. • • Kingfisher acquired 46% share in Air Deccan. • • Domestic airlines poised to go international flights. • Jet Airways is the experienced airline in INDIA. Overall growth in year 2006-07 is 16%. Jet airways acquired Air Sahara in 2006. Jet Airways already has domestic as well as international flights.
Kingfisher Vs Jet Airways
• In a short span of 2 years its market share has become 28% including Air Deccan. • Personal in-flight entertainment in every seat. • It was awarded the ‘Best New Airline Of the Year’ award. • Already have training academy • Jet Airways has its market share 31% including Air Sahara. • Average entertainment services. • Jet Airways won Double Honour Travel Trade Gazette Travel award. • They are plan to start training academy.
S.W.O.T. Analysis
- Key Attraction
• Market driver • Experience exceeding 14 year • Only private airline with international operation • Market leader • Largest fleet size
- Key Problem
• Loosing domestic market share • Old fleet with average age around 4.79 years • Scope for improvement in inflight service • Weak brand promotion
- Threats
- Opportunities
• Untapped air cargo market • Scope in international service and tourism
• Strong competitors • Fuel price hike • Overseas market competition
S.W.O.T. Analysis
- Key Attraction
• First airline with full new fleet of aircraft • Brand image with Flamboyant Personality of Vijay Mallya • Unmatched in flight service • Exclusive Terminal Share Deal • Route rationalization
- Key Problem
• Service delivery to metros and other big cities • Yet not in profit • High ticket pricing • High attrition in top brass
- Opportunities
• Under penetrated domestic market • International market • Untapped air cargo market • Expanding tourism industry • Fleet size expansion
- Threats
• Existing Operators • Infrastructure issue • Fuel price hike
P.E.S.T. Analysis
- Political Issue
• License issue for international operation • Infrastructural constraint • ATF price policy
- Economic Effects
• Rising income level • Reduced fare but yet not enough
- Social Effect
• Sound Pollution • Plane hijacking • 9/11 Incident
- Technology Effect
• Modernization of aircrafts • modern tehnology like CAT3 and ILS
COMPETITORS ANALYSIS
MARKET ANALYSIS
Advertising and Branding
• • • • Hoardings Brand Ambassadors Sponsorships Event Organization • • • • Hoardings Brand Ambassadors Sponsorships Event Organization
JetLite
• Second most experienced group • Jet Airways market share • Made Jet Airways as a biggest airline • Decent facilities
Simplifly Deccan
• India’s First LCC
• Targetting Upper Middle Class Segment • Increased Kingfishers Flying Experience • Increasing Fleet Capacity to sustain load • Delays and Breakdowns • Bad Service
Recommendations
• • • • • Concentrate Domestic Market Hire Big Brand Ambassadors Frequency of TV Advertisements Vibrant Image Tie-Ups
doc_254395267.ppt
PRESENTATION ON KINGFISHER AIRLINES VS JET AIRWAYS
SWOT ANALYSIS
MARKETING STRATEGIES
Kingfisher Vs Jet Airways
• Kingfisher is one of the • latest Airlines in INDIA. • Overall growth in year 2006-07 is 37%. • • Kingfisher acquired 46% share in Air Deccan. • • Domestic airlines poised to go international flights. • Jet Airways is the experienced airline in INDIA. Overall growth in year 2006-07 is 16%. Jet airways acquired Air Sahara in 2006. Jet Airways already has domestic as well as international flights.
Kingfisher Vs Jet Airways
• In a short span of 2 years its market share has become 28% including Air Deccan. • Personal in-flight entertainment in every seat. • It was awarded the ‘Best New Airline Of the Year’ award. • Already have training academy • Jet Airways has its market share 31% including Air Sahara. • Average entertainment services. • Jet Airways won Double Honour Travel Trade Gazette Travel award. • They are plan to start training academy.
S.W.O.T. Analysis
- Key Attraction
• Market driver • Experience exceeding 14 year • Only private airline with international operation • Market leader • Largest fleet size
- Key Problem
• Loosing domestic market share • Old fleet with average age around 4.79 years • Scope for improvement in inflight service • Weak brand promotion
- Threats
- Opportunities
• Untapped air cargo market • Scope in international service and tourism
• Strong competitors • Fuel price hike • Overseas market competition
S.W.O.T. Analysis
- Key Attraction
• First airline with full new fleet of aircraft • Brand image with Flamboyant Personality of Vijay Mallya • Unmatched in flight service • Exclusive Terminal Share Deal • Route rationalization
- Key Problem
• Service delivery to metros and other big cities • Yet not in profit • High ticket pricing • High attrition in top brass
- Opportunities
• Under penetrated domestic market • International market • Untapped air cargo market • Expanding tourism industry • Fleet size expansion
- Threats
• Existing Operators • Infrastructure issue • Fuel price hike
P.E.S.T. Analysis
- Political Issue
• License issue for international operation • Infrastructural constraint • ATF price policy
- Economic Effects
• Rising income level • Reduced fare but yet not enough
- Social Effect
• Sound Pollution • Plane hijacking • 9/11 Incident
- Technology Effect
• Modernization of aircrafts • modern tehnology like CAT3 and ILS
COMPETITORS ANALYSIS
MARKET ANALYSIS
Advertising and Branding
• • • • Hoardings Brand Ambassadors Sponsorships Event Organization • • • • Hoardings Brand Ambassadors Sponsorships Event Organization
JetLite
• Second most experienced group • Jet Airways market share • Made Jet Airways as a biggest airline • Decent facilities
Simplifly Deccan
• India’s First LCC
• Targetting Upper Middle Class Segment • Increased Kingfishers Flying Experience • Increasing Fleet Capacity to sustain load • Delays and Breakdowns • Bad Service
Recommendations
• • • • • Concentrate Domestic Market Hire Big Brand Ambassadors Frequency of TV Advertisements Vibrant Image Tie-Ups
doc_254395267.ppt