Premium Product Strategy

[abhishreshthaa]

In case of some products rural consumers’ exhibit preferences similar to those of urban consumers.


Premium brands are gaining wide acceptance in rural areas.


E.g. some high profile brands that have gained popularity in the rural households are Fair & Lovely, Surf & Ariel detergents, Pantene Shampoo and LG’s Golden Eye models.

 

[jitendra05]

In case of some products rural consumers’ exhibit preferences similar to those of urban consumers.


Premium brands are gaining wide acceptance in rural areas.


E.g. some high profile brands that have gained popularity in the rural households are Fair & Lovely, Surf & Ariel detergents, Pantene Shampoo and LG’s Golden Eye models.

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