Description
This is ppt on prefabricated housing.
PREFABRICATED HOUSING
Product Concept & Market Analysis
Product Concept
Prefabrication has been used extensively and widely around the world Concept constitutes, components of a house that can be customized as per a consumer’s specification Components are designed such that they can be erected in a short span of time. Advantages:
? ?
? ?
Factory made products Shorter construction time - less than half of conventional cast insitu construction Independent of adverse weather conditions during construction Quality surveillance system
Prefabrication Vs Onsite
Factor Quality Prefabrication In a climate-controlled environment using efficient equipment operated by welltrained people. Speedy process Onsite Uncertain weather can result in less-than expected construction. Time consuming. The process can be delayed.
Speed
Cost
Greater control over manufacturing results dramatically reduces the chance of cost overruns.
Less Panels arrive on a flat-bed trailer and are installed with sufficient listing plants.
Uncontrollable variables such as weather and scheduling can increase the construction cost
More Bigger space is needed. In addition costly scaffolding is often necessary for installation.
Versatility Site Space
Site Refuse
Less waste is generated at the
site.
A significant amount of waste produced and removed from the site, which often adds to cost.
Market Analysis
Construction industry in India is in a very nascent stage. Primary use of this technology: for people displaced due to natural calamities Rapid construction of mass housing schemes as projects are of basic and simple design Slum rehabilitation programs made early use of this technology The idea has now been stretched and expanded to include home for high income individuals who value convenience and time
Contd…
Majority of market: low cost basic housing Primary buyer: Government NGOs and high net worth individuals are small buyers In Tsunami, houses destroyed= 157393 Assumption: 50% families relocated in prefabricated houses Market that year due to Tsunami alone= 78696 Annual market for low cost housing is 2.29 million as estimated by the Indian Ministry of housing In India the total number of people living in below desirable conditions= 238.5 mn. Average Family size living in slums= 6 Estimate of families that need housing= 397500
Contd…
A competitive bidding process occurs to evaluate all the proposals that arrive for government construction contracts. Parameters: ? General qualifications / Track Record ? Experience in Similar Projects ? Financial Strength ? Full Time Permanent Technical Staff for Site ? Discount offered
Customer Segments
The Government ? Relief work ? Slum rehabilitation Do it Yourselfers High Income individuals (design and environment conscious) This system has been widely adopted and commonly used in public housing development projects, which are characterized by its great degree of repetitiveness and mass production
THANK YOU
doc_929518726.ppt
This is ppt on prefabricated housing.
PREFABRICATED HOUSING
Product Concept & Market Analysis
Product Concept
Prefabrication has been used extensively and widely around the world Concept constitutes, components of a house that can be customized as per a consumer’s specification Components are designed such that they can be erected in a short span of time. Advantages:
? ?
? ?
Factory made products Shorter construction time - less than half of conventional cast insitu construction Independent of adverse weather conditions during construction Quality surveillance system
Prefabrication Vs Onsite
Factor Quality Prefabrication In a climate-controlled environment using efficient equipment operated by welltrained people. Speedy process Onsite Uncertain weather can result in less-than expected construction. Time consuming. The process can be delayed.
Speed
Cost
Greater control over manufacturing results dramatically reduces the chance of cost overruns.
Less Panels arrive on a flat-bed trailer and are installed with sufficient listing plants.
Uncontrollable variables such as weather and scheduling can increase the construction cost
More Bigger space is needed. In addition costly scaffolding is often necessary for installation.
Versatility Site Space
Site Refuse
Less waste is generated at the
site.
A significant amount of waste produced and removed from the site, which often adds to cost.
Market Analysis
Construction industry in India is in a very nascent stage. Primary use of this technology: for people displaced due to natural calamities Rapid construction of mass housing schemes as projects are of basic and simple design Slum rehabilitation programs made early use of this technology The idea has now been stretched and expanded to include home for high income individuals who value convenience and time
Contd…
Majority of market: low cost basic housing Primary buyer: Government NGOs and high net worth individuals are small buyers In Tsunami, houses destroyed= 157393 Assumption: 50% families relocated in prefabricated houses Market that year due to Tsunami alone= 78696 Annual market for low cost housing is 2.29 million as estimated by the Indian Ministry of housing In India the total number of people living in below desirable conditions= 238.5 mn. Average Family size living in slums= 6 Estimate of families that need housing= 397500
Contd…
A competitive bidding process occurs to evaluate all the proposals that arrive for government construction contracts. Parameters: ? General qualifications / Track Record ? Experience in Similar Projects ? Financial Strength ? Full Time Permanent Technical Staff for Site ? Discount offered
Customer Segments
The Government ? Relief work ? Slum rehabilitation Do it Yourselfers High Income individuals (design and environment conscious) This system has been widely adopted and commonly used in public housing development projects, which are characterized by its great degree of repetitiveness and mass production
THANK YOU
doc_929518726.ppt