Description
ppt slide for marketin proj....
Laundry Service
Laundry Service
1
COMPANY PROFILE
Name: Oxy Laundry Service Address: Hinjewadi Circle, Near Lemon Tree Hostel, Hinjewadi, Pune. Contact No.: 020-26716465 Website: www.oxylaundry.com
Laundry Service
2
ABOUT US
Laundry Service
• Oxy Laundry service is a coin-operated laundry service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price/value relationship.
3
VISION & MISSION
Laundry Service
• Vision: “To be No. 1 in Community Laundry Service.” • Mission: To provide convenient, clean, and friendly laundry service.
4
LOCATION
Laundry Service
• Hinjewadi in Pune is the Place for Rajiv Gandhi Infotech Park housing around 20 software companies.
• A completely rural locale until the construction of the Rajiv Gandhi Infotech Park. • Hinjewadi is second most upcoming town in Maharashtra state.
5
WHY HINJEWADI?
• Software companies • Colleges • Residential complexes
Laundry Service
6
OUR WORKSPACE
Laundry Service
7
WHY YOU NEED US?
• • • • •
Laundry Service
Lack of availability of local housemaids. No time for washing clothes. Water problems Timings mismatch Both husband & wife are working professionals.
8
HOURS OF OPERATION
Laundry Service
• Monday - Friday: 10:00 am- 10:00 pm • Saturday: 12:00 pm– 10:00 pm • Sunday: 11:00 am - 3:00 pm
9
SERVICES PROVIDED
Laundry Service
• Washing • Drying • Ironing
Turn around time - 1 hr
10
COMPLETE COMMERCIAL LAUNDRY SERVICE
Laundry Service
• We will take care of all your laundry needs. • Competitive rates and special corporate discounts. • Daily or weekly laundry services available. • Free detergent & water
11
DISCOUNTS
Laundry Service
• Students get a 10% discount on drop-off laundry and dry cleaning orders with a valid student ID. • Refer a friend - Bring a friend with you to try out the Washhouse and receive 5% discount.
12
PRICING
• Rs. 200 per load • Each load = 10 kg.
Laundry Service
13
TARGET AUDIENCE
• Professionals • Bachelors • Residential area • College students
Laundry Service
14
POSITIONING
High price
Laundry Service
Low Quality
High Quality
Low price
15
KEYS TO SUCCESS
Laundry Service
• Location • Convenience • Environment • Reputation
16
COMPETITORS
• Dhobi Ghats
Laundry Service
• Dry Cleaners
17
Laundry Service
PROMOTION
18
MAGAZINES AND NEWSPAPERS
Laundry Service
19
CONTD.
• • • • •
Laundry Service
Local cable network. Glossy pamphlet in newspaper. SMS Internet Introductory offers through print media
20
P & L A/c for Year 1
Particular
Salaries & wages Rent Electricity Repairs & Maintainance Insurance Utilities (Detergent & Water)
Laundry Service
Amt.
4,44,000.00 4,80,000.00 1,80,000.00 36,500.00 1,00,000.00 2,08,500.00
Particular
Sales
Amt.
25,20,000.00
Misc.
Interest Advertising Exp. Depriciation Net Profit Total
40,000.00
25,000.00 5,00,000.00 1,15,500.00 3,40,500.00 21,79,500.00 Total 25,20,000.00
* Expected customers= 35 per day
21
BALANCE SHEET FOR YEAR 1
Liabilities
Owner Fund Borrowed Funds @ 5% Net Profit
Laundry Service
Amt.
3,00,000.00 5,00,000.00 3,40,500.00
Assets
Machinery Air Conditioner Deposit for Land Office Equipments Furniture Cash/Bank Depreciation @ 5% (Except Deposit & Cash Bank)
Amt.
3,80,000.00 90,000.00 20,000.00 1,00,000.00 2,00,000.00 2,86,000.00 (1,15,500.00) 11,40,500.00
Total
11,40,500.00
Total
22
PROJECTIONS
Laundry Service
• For Year 2 we are expecting minimum 40 Customers per day (on Average) • Sales will increase to 28,80,000 • Expenses will increase to 21,28,775 • So, Net Profit will be 7,51,225
• Therefore, we will achieve BEP in 2nd Year.
23
FUTURE PROSPECTS
• Tie-up with Local hotels • Expansion into various other cities. • Pick Up and Drop Services.
Laundry Service
• Increasing revenue from Value Added Services.
24
Laundry Service
25
doc_133459933.pptx
ppt slide for marketin proj....
Laundry Service
Laundry Service
1
COMPANY PROFILE
Name: Oxy Laundry Service Address: Hinjewadi Circle, Near Lemon Tree Hostel, Hinjewadi, Pune. Contact No.: 020-26716465 Website: www.oxylaundry.com
Laundry Service
2
ABOUT US
Laundry Service
• Oxy Laundry service is a coin-operated laundry service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price/value relationship.
3
VISION & MISSION
Laundry Service
• Vision: “To be No. 1 in Community Laundry Service.” • Mission: To provide convenient, clean, and friendly laundry service.
4
LOCATION
Laundry Service
• Hinjewadi in Pune is the Place for Rajiv Gandhi Infotech Park housing around 20 software companies.
• A completely rural locale until the construction of the Rajiv Gandhi Infotech Park. • Hinjewadi is second most upcoming town in Maharashtra state.
5
WHY HINJEWADI?
• Software companies • Colleges • Residential complexes
Laundry Service
6
OUR WORKSPACE
Laundry Service
7
WHY YOU NEED US?
• • • • •
Laundry Service
Lack of availability of local housemaids. No time for washing clothes. Water problems Timings mismatch Both husband & wife are working professionals.
8
HOURS OF OPERATION
Laundry Service
• Monday - Friday: 10:00 am- 10:00 pm • Saturday: 12:00 pm– 10:00 pm • Sunday: 11:00 am - 3:00 pm
9
SERVICES PROVIDED
Laundry Service
• Washing • Drying • Ironing
Turn around time - 1 hr
10
COMPLETE COMMERCIAL LAUNDRY SERVICE
Laundry Service
• We will take care of all your laundry needs. • Competitive rates and special corporate discounts. • Daily or weekly laundry services available. • Free detergent & water
11
DISCOUNTS
Laundry Service
• Students get a 10% discount on drop-off laundry and dry cleaning orders with a valid student ID. • Refer a friend - Bring a friend with you to try out the Washhouse and receive 5% discount.
12
PRICING
• Rs. 200 per load • Each load = 10 kg.
Laundry Service
13
TARGET AUDIENCE
• Professionals • Bachelors • Residential area • College students
Laundry Service
14
POSITIONING
High price
Laundry Service
Low Quality
High Quality
Low price
15
KEYS TO SUCCESS
Laundry Service
• Location • Convenience • Environment • Reputation
16
COMPETITORS
• Dhobi Ghats
Laundry Service
• Dry Cleaners
17
Laundry Service
PROMOTION
18
MAGAZINES AND NEWSPAPERS
Laundry Service
19
CONTD.
• • • • •
Laundry Service
Local cable network. Glossy pamphlet in newspaper. SMS Internet Introductory offers through print media
20
P & L A/c for Year 1
Particular
Salaries & wages Rent Electricity Repairs & Maintainance Insurance Utilities (Detergent & Water)
Laundry Service
Amt.
4,44,000.00 4,80,000.00 1,80,000.00 36,500.00 1,00,000.00 2,08,500.00
Particular
Sales
Amt.
25,20,000.00
Misc.
Interest Advertising Exp. Depriciation Net Profit Total
40,000.00
25,000.00 5,00,000.00 1,15,500.00 3,40,500.00 21,79,500.00 Total 25,20,000.00
* Expected customers= 35 per day
21
BALANCE SHEET FOR YEAR 1
Liabilities
Owner Fund Borrowed Funds @ 5% Net Profit
Laundry Service
Amt.
3,00,000.00 5,00,000.00 3,40,500.00
Assets
Machinery Air Conditioner Deposit for Land Office Equipments Furniture Cash/Bank Depreciation @ 5% (Except Deposit & Cash Bank)
Amt.
3,80,000.00 90,000.00 20,000.00 1,00,000.00 2,00,000.00 2,86,000.00 (1,15,500.00) 11,40,500.00
Total
11,40,500.00
Total
22
PROJECTIONS
Laundry Service
• For Year 2 we are expecting minimum 40 Customers per day (on Average) • Sales will increase to 28,80,000 • Expenses will increase to 21,28,775 • So, Net Profit will be 7,51,225
• Therefore, we will achieve BEP in 2nd Year.
23
FUTURE PROSPECTS
• Tie-up with Local hotels • Expansion into various other cities. • Pick Up and Drop Services.
Laundry Service
• Increasing revenue from Value Added Services.
24
Laundry Service
25
doc_133459933.pptx