Description
This PPT's for Trading Internationally - DHL
UNDERSTANDING EXPORTING
The basics of trading internationally
Why should
I think about
exporting?
Over 95%
of the world’s
purchasing
power is
outside the UK
And British
companies are in
an ideal position
to sell internationally
DESIGNED IN
BRITAIN
SOLD FROM
BRITAIN
ASSEMBLED IN
BRITAIN
MADE IN
BRITAIN
‘Brand Britain’
represents quality,
innovation and
tradition around
the world
1/4
of the global
population
speaks English
International
demand for British
goods is strong –
and growing
REVENUE
FROM OVERSEAS
ONLINE SALES
FOR BRITISH
RETAILERS:
£4 BILLION
2012
£28 BILLION
PROJECTED
2020
But only 20%
of Britain’s small
and medium-sized
companies are
currently trading
internationally
So how do I
start exporting?
To successfully go global,
you will need to think about:
Financial risks
Of?cial
regulations
and restrictions
Pricing
and payment
Insurance Shipping
Target
markets
Cash ?ow
Sales platforms
and channels
Let’s take these
one step at
a time...
How do I ensure my products reach
an international audience?
Online retail /
e-commerce is a
key platform
to showcase your
products globally
Key sales channels
Online store on
your company website
These are not exclusive – use multiple
channels for broader exposure
Online marketplaces
È
È
How should I adjust my e-commerce
platform when going global?
Methods
of payment
Product
pricing
Languages
Depending on your target markets, you may want
to expand or adapt the options your website gives for:
Find a balance between
The additional
costs of exporting
(duties, insurance,
shipping)
Remaining
competitive in your
target market(s)
How should I price my goods for
the international market?
Ensure your e-commerce platform is set up to
process international payments
Shipping and
handling fees are
a leading cause of
online shopping cart
abandonment
There are two approaches to selecting target markets:
Markets where
your product
has already gained
interest
Which countries should I export to?
1
Markets where
you think there
is a niche for your
product
2
To succeed in any target market, you need to research to:
Understand
the local business
culture and
trade regulations
1
Determine if your
product needs
to be adapted
regionally
2
Establish
local business
relationships
3
Assess local
niches and
competitions
4
More info
What rules and restrictions should
I be aware of when exporting?
Familiarise yourself with:
The International
Commercial Terms
(Incoterms
®
) for
trading abroad
1
More info
Shipping
documentation
requirements
2
More info
The role
of Customs
3
More info
What documentation
you need to:
4
• Export your goods from
the UK
• I mport your goods into
their destination country
More info
Ensure you are set up as an exporter with HMRC and have an
Economic Operator Registration Identi?cation (EORI) number
Taxes and duties may apply at destination
More info
More info
Keep up-to-date
with current
events in your
destination
country:
A forward exchange contract with your bank can
help protect your business against foreign
exchange ?uctuations.
Thorough credit checks of your customers and
Export Credit Insurance can help safeguard
against non-payment.
Foreign exchange
control, import restrictions,
political events and other
changes can all affect
the ?ow of payment
and goods
More info
What are the key ?nancial
risks of exporting?
As the exporter,
you need to arrange
insurance cover
under Incoterm
®
2010
Rules CIF and CIP
More info
How can insurance help me when exporting?
When you’re getting started in international trade, insuring your goods will safeguard
your business in the event of damage or loss.
What types of insurance exist
for international trade?
Export Credit Insurance covers the payment risks involved in international trade
Cargo Insurance covers loss or physical damage to goods in transit
How do I make sure my ?nances stay stable
when I start trading internationally?
Ful?lling global orders can put pressure on your cash ?ow – but support is available.
What providers and schemes
can help me with export funding?
UK Export
Finance,
the government’s
export credit
agency
Peer-to-peer
lending, e.g. via
the Funding Circle
Your bank
Plan for the long
term: it can take up to
6 months for a loan
to be authorised
What will I need when applying
for ?nancial support?
Present your prospective lender with information including:
• An overview of your business, with ?nancial details
• Why you require the loan
• How much funding you require, and for how long
• A concrete plan for repaying the funds
What should I look for in a shipping provider?
Your shipping provider is an important partner for trading internationally
Look for a provider who offers:
• Detailed knowledge of international shipping procedures, Customs and documentation requirements
• A wide global network, with detailed understanding of local market regulations and idiosyncrasies
• A transparent rate structure that takes into account your individual business requirements
• A clear overview of the shipping process, including shipment tracking
• The capabilities to provide a quick reliable service
Once you have a plan
in place for how to address
all these areas – your export
strategy – you are
ready to start sending
your goods abroad
DHL Express
www.dhlguide.co.uk
DHL Small Business
Export Advisors:
0844 248 0675
For additional support in understanding
exporting and getting started, contact:
doc_724617512.pdf
This PPT's for Trading Internationally - DHL
UNDERSTANDING EXPORTING
The basics of trading internationally
Why should
I think about
exporting?
Over 95%
of the world’s
purchasing
power is
outside the UK
And British
companies are in
an ideal position
to sell internationally
DESIGNED IN
BRITAIN
SOLD FROM
BRITAIN
ASSEMBLED IN
BRITAIN
MADE IN
BRITAIN
‘Brand Britain’
represents quality,
innovation and
tradition around
the world
1/4
of the global
population
speaks English
International
demand for British
goods is strong –
and growing
REVENUE
FROM OVERSEAS
ONLINE SALES
FOR BRITISH
RETAILERS:
£4 BILLION
2012
£28 BILLION
PROJECTED
2020
But only 20%
of Britain’s small
and medium-sized
companies are
currently trading
internationally
So how do I
start exporting?
To successfully go global,
you will need to think about:
Financial risks
Of?cial
regulations
and restrictions
Pricing
and payment
Insurance Shipping
Target
markets
Cash ?ow
Sales platforms
and channels
Let’s take these
one step at
a time...
How do I ensure my products reach
an international audience?
Online retail /
e-commerce is a
key platform
to showcase your
products globally
Key sales channels
Online store on
your company website
These are not exclusive – use multiple
channels for broader exposure
Online marketplaces
È
È
How should I adjust my e-commerce
platform when going global?
Methods
of payment
Product
pricing
Languages
Depending on your target markets, you may want
to expand or adapt the options your website gives for:
Find a balance between
The additional
costs of exporting
(duties, insurance,
shipping)
Remaining
competitive in your
target market(s)
How should I price my goods for
the international market?
Ensure your e-commerce platform is set up to
process international payments
Shipping and
handling fees are
a leading cause of
online shopping cart
abandonment
There are two approaches to selecting target markets:
Markets where
your product
has already gained
interest
Which countries should I export to?
1
Markets where
you think there
is a niche for your
product
2
To succeed in any target market, you need to research to:
Understand
the local business
culture and
trade regulations
1
Determine if your
product needs
to be adapted
regionally
2
Establish
local business
relationships
3
Assess local
niches and
competitions
4
More info
What rules and restrictions should
I be aware of when exporting?
Familiarise yourself with:
The International
Commercial Terms
(Incoterms
®
) for
trading abroad
1
More info
Shipping
documentation
requirements
2
More info
The role
of Customs
3
More info
What documentation
you need to:
4
• Export your goods from
the UK
• I mport your goods into
their destination country
More info
Ensure you are set up as an exporter with HMRC and have an
Economic Operator Registration Identi?cation (EORI) number
Taxes and duties may apply at destination
More info
More info
Keep up-to-date
with current
events in your
destination
country:
A forward exchange contract with your bank can
help protect your business against foreign
exchange ?uctuations.
Thorough credit checks of your customers and
Export Credit Insurance can help safeguard
against non-payment.
Foreign exchange
control, import restrictions,
political events and other
changes can all affect
the ?ow of payment
and goods
More info
What are the key ?nancial
risks of exporting?
As the exporter,
you need to arrange
insurance cover
under Incoterm
®
2010
Rules CIF and CIP
More info
How can insurance help me when exporting?
When you’re getting started in international trade, insuring your goods will safeguard
your business in the event of damage or loss.
What types of insurance exist
for international trade?
Export Credit Insurance covers the payment risks involved in international trade
Cargo Insurance covers loss or physical damage to goods in transit
How do I make sure my ?nances stay stable
when I start trading internationally?
Ful?lling global orders can put pressure on your cash ?ow – but support is available.
What providers and schemes
can help me with export funding?
UK Export
Finance,
the government’s
export credit
agency
Peer-to-peer
lending, e.g. via
the Funding Circle
Your bank
Plan for the long
term: it can take up to
6 months for a loan
to be authorised
What will I need when applying
for ?nancial support?
Present your prospective lender with information including:
• An overview of your business, with ?nancial details
• Why you require the loan
• How much funding you require, and for how long
• A concrete plan for repaying the funds
What should I look for in a shipping provider?
Your shipping provider is an important partner for trading internationally
Look for a provider who offers:
• Detailed knowledge of international shipping procedures, Customs and documentation requirements
• A wide global network, with detailed understanding of local market regulations and idiosyncrasies
• A transparent rate structure that takes into account your individual business requirements
• A clear overview of the shipping process, including shipment tracking
• The capabilities to provide a quick reliable service
Once you have a plan
in place for how to address
all these areas – your export
strategy – you are
ready to start sending
your goods abroad
DHL Express
www.dhlguide.co.uk
DHL Small Business
Export Advisors:
0844 248 0675
For additional support in understanding
exporting and getting started, contact:
doc_724617512.pdf