Description
PPT ON SAMSUNG
SAMSUNG
Inspire the World , Create The Future
By :
@mryousiff
Introduction
Inspire the World , Create The Future
? The “Three Stars” or as known as “Samsung” ? They produce, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, and telecommunications
equipment.
? They also offer services such as advertising, construction, entertainment, financial services, hospitality, information and communications technology services, medical services, and retail.
? Samsung has more than 344,000 employees.
Introduction
Inspire the World , Create The Future
Sam-sung in Korean means three stars, which was meant to Buying the main principles that by it he established his company for which: ? To be great. ? To be strong. ? To remain forever.
Company Objectives
Inspire the World , Create The Future
• Remain Global Leader in
Business Objectives
smart phone market • Increase Market Share
Marketing Objectives
• Spread Awareness • Amplify Relationships
• Establish New Relationships
History of the company
Inspire the World , Create The Future
From rice and sugar industry to the future!
Samsung beginning was different from anything we expected, it began in 1938 when Byung Chul Lee established a shop to sell rice and sugar he called it (Sam – Sung).
History of the company
Inspire the World , Create The Future
? In 1969 Samsung started manufacture of TVs, washing machines and refrigerators. ? In the 80's Samsung Electronics merged with Samsung Telecommunications which gave more success. ? In 1993 it became the leader in LCD industry. ? To date, Samsung are still in the world's best technology providers creating superior products and services.
Brand names
Inspire the World , Create The Future
? Some of the famous names associated with the company are :
Smart TV
Galaxy S1-4
Sanyung Car
Galaxy Note
Laptops
Galaxy Tab
Company Structure
Inspire the World , Create The Future
Samsung Organizational Chart (2012)
Market
Inspire the World , Create The Future
Who are it’s customers ?
Who are the main competitors ?
Individuals
Companies
Governments
Apple Company
Sony Company
•Is the market growing or decline ?
The market now in the growth , for several reasons :
Smart Phones
Smart TV
1. 2. 3. 4. 5. 6. 7.
the sales rapidly rising . the profit rising . the cost of Samsung products it’s average cost per customer . the penetration strategy in prices . build intensive distribution . keep updating . upgrading their products .
Marketing
Inspire the World , Create The Future
How does it advertise its product / service ?
? Samsung used a smart advertisement strategy based on people. ? Focusing on the unique features in their products and how people can use them . ? The advertisements make fun of Apple products . ? They show Galaxy users being superior and more 'cool' while showing Apple users as the 'dump people'. ? These advertisements made huge impact.
? Samsung spent over $400 million to market its Galaxy products ,
This was more than any other competitor.
Interesting fact
Inspire the World , Create The Future
? ?
Samsung includes 50,000 researchers . Samsung group includes several major companies , And some of these are :
? ? ? ? Samsung electronics . Samsung heavy industries . Samsung engineering and Samsung C&T . Samsung motors .
? ?
Samsung profit only in 2010 exceeded 220 billion dollars . if we consider Samsung as a country it will be ranked No. 35 in the world’s largest economies, according to 2006 statistics.
?
The profit of this company outweighs the profit of Microsoft, Google and Apple together!!
Thanks
For giving your time to watching my presentation
Yousif Mohammed
doc_480284534.ppsx
PPT ON SAMSUNG
SAMSUNG
Inspire the World , Create The Future
By :
@mryousiff
Introduction
Inspire the World , Create The Future
? The “Three Stars” or as known as “Samsung” ? They produce, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, and telecommunications
equipment.
? They also offer services such as advertising, construction, entertainment, financial services, hospitality, information and communications technology services, medical services, and retail.
? Samsung has more than 344,000 employees.
Introduction
Inspire the World , Create The Future
Sam-sung in Korean means three stars, which was meant to Buying the main principles that by it he established his company for which: ? To be great. ? To be strong. ? To remain forever.
Company Objectives
Inspire the World , Create The Future
• Remain Global Leader in
Business Objectives
smart phone market • Increase Market Share
Marketing Objectives
• Spread Awareness • Amplify Relationships
• Establish New Relationships
History of the company
Inspire the World , Create The Future
From rice and sugar industry to the future!
Samsung beginning was different from anything we expected, it began in 1938 when Byung Chul Lee established a shop to sell rice and sugar he called it (Sam – Sung).
History of the company
Inspire the World , Create The Future
? In 1969 Samsung started manufacture of TVs, washing machines and refrigerators. ? In the 80's Samsung Electronics merged with Samsung Telecommunications which gave more success. ? In 1993 it became the leader in LCD industry. ? To date, Samsung are still in the world's best technology providers creating superior products and services.
Brand names
Inspire the World , Create The Future
? Some of the famous names associated with the company are :
Smart TV
Galaxy S1-4
Sanyung Car
Galaxy Note
Laptops
Galaxy Tab
Company Structure
Inspire the World , Create The Future
Samsung Organizational Chart (2012)
Market
Inspire the World , Create The Future
Who are it’s customers ?
Who are the main competitors ?
Individuals
Companies
Governments
Apple Company
Sony Company
•Is the market growing or decline ?
The market now in the growth , for several reasons :
Smart Phones
Smart TV
1. 2. 3. 4. 5. 6. 7.
the sales rapidly rising . the profit rising . the cost of Samsung products it’s average cost per customer . the penetration strategy in prices . build intensive distribution . keep updating . upgrading their products .
Marketing
Inspire the World , Create The Future
How does it advertise its product / service ?
? Samsung used a smart advertisement strategy based on people. ? Focusing on the unique features in their products and how people can use them . ? The advertisements make fun of Apple products . ? They show Galaxy users being superior and more 'cool' while showing Apple users as the 'dump people'. ? These advertisements made huge impact.
? Samsung spent over $400 million to market its Galaxy products ,
This was more than any other competitor.
Interesting fact
Inspire the World , Create The Future
? ?
Samsung includes 50,000 researchers . Samsung group includes several major companies , And some of these are :
? ? ? ? Samsung electronics . Samsung heavy industries . Samsung engineering and Samsung C&T . Samsung motors .
? ?
Samsung profit only in 2010 exceeded 220 billion dollars . if we consider Samsung as a country it will be ranked No. 35 in the world’s largest economies, according to 2006 statistics.
?
The profit of this company outweighs the profit of Microsoft, Google and Apple together!!
Thanks
For giving your time to watching my presentation
Yousif Mohammed
doc_480284534.ppsx