INTERCULTURAL COMMUNICATION
FROM A RHETORICAL PERSPECTIVE
North Sea Region Programme - Lead Beneficiary Seminar - October 13th 2010
Camilla Gry Skovgaard
Master in Rhetoric & Sociology
AGENDA
Part I: Cultural differences
Part II: Rhetorical tips & tricks for intercultural project communication
Part III: Your turn
WHAT’S IN IT FOR YOU?
BETTER
COMMUNICATORS
... DEEPER UNDERSTANDING
... GREATER INTERCULTURAL SKILLS
... CLEARER AND MORE EFFICIENT COMMUNICATION
BETTER
COMMUNICATORS
... STRONGER RELATIONS
... BETTER PROJECTS
... MORE FUN
WHY AM I HERE TODAY?
+ Kansas City, Kansas, US.
Worked
Lived
PART I
”ANECDOTES OF THE
MISSING PIECE...”
DIFFERENT WORLDS...
Speech impediment
US versus Pandora culture
CHECK OUT
THE DRESS
CODE
BUSINESS
OR
PLEASURE
FIRST?
“…a system of
symbols,
premises, rules,…”
CULTURE
“In short, culture is behind everything we do or say.”
BUSINESS CULTURE ?
PART II
RHETORICAL
INSTRUMENTS
IT ALL
STARTED
WITH A
GOAT...
2. Select the new picture
4. Rightclick on picture, ‘Send
Mark number and write new
TWO CLASSIC
VIEWPOINTS
- WHY SHOULD WE BOTHER?
LANGUAGE
DESCRIBES
THE REALITY
LANGUAGE
CREATES THE
REALITY
KEEP
THIS
PHOTO
IN MIND
A PENTAGON WILL HELP
YOU PRIORITIZE
SITUATION
LANGUAGE
AUDIENCE
SUBJECT
PRESENTER
CICERO EMPHASIZED INTERNAL RELATIONS IN THE RHETORICAL PENTAGON.
SO WHAT DOES IT
MEAN?
SITUATIONAL ADAPTATION
“…CONTEXT
IS KING…”
Humour +
Politeness
= Social code
“Culture: …a system of symbols, premises,
rules,…”
SPEAKING
INTERCULTURALLY
1. LISTEN FOR WHAT YOU CANNOT
HEAR
2. ASK QUESTIONS
3. ASK AGAIN
4. KEEP IN TOUCH
__________________________________
1. CLEARLY COMMUNICATE GOALS &
EXPECTATIONS
2. UPDATE BY PHONE, E-MAIL ,
NEWSLETTERS OR
MEETING/SEMINAR
3. MILESTONE MEETINGS –
CELEBRATE SUCCESSES
4. WALK THROUGH PLANNING &
GOALS & DEADLINES &
CONSEQUENCES
Just do it!
Overdo it!
@versus
versus
@
versus
”tabula rasa”
PART III
YOUR
TURN
TASK
NO. 1
What makes good intercultural
project management from your
(national/regional) point of view?
Mention at least 3 crucial
parametres. (National groups)
10 minutes + presentations
TASK
NO. 2
How do you overcome
intercultural differences?
What do you do when the
parametres do not match. Give
minimum 3 examples.
(Cross-border groups)
10 minutes + presentations
doc_305682948.pdf
FROM A RHETORICAL PERSPECTIVE
North Sea Region Programme - Lead Beneficiary Seminar - October 13th 2010
Camilla Gry Skovgaard
Master in Rhetoric & Sociology
AGENDA
Part I: Cultural differences
Part II: Rhetorical tips & tricks for intercultural project communication
Part III: Your turn
WHAT’S IN IT FOR YOU?
BETTER
COMMUNICATORS
... DEEPER UNDERSTANDING
... GREATER INTERCULTURAL SKILLS
... CLEARER AND MORE EFFICIENT COMMUNICATION
BETTER
COMMUNICATORS
... STRONGER RELATIONS
... BETTER PROJECTS
... MORE FUN
WHY AM I HERE TODAY?
+ Kansas City, Kansas, US.
Worked
Lived
PART I
”ANECDOTES OF THE
MISSING PIECE...”
DIFFERENT WORLDS...
Speech impediment
US versus Pandora culture
CHECK OUT
THE DRESS
CODE
BUSINESS
OR
PLEASURE
FIRST?
“…a system of
symbols,
premises, rules,…”
CULTURE
“In short, culture is behind everything we do or say.”
BUSINESS CULTURE ?
PART II
RHETORICAL
INSTRUMENTS
IT ALL
STARTED
WITH A
GOAT...
2. Select the new picture
4. Rightclick on picture, ‘Send
Mark number and write new
TWO CLASSIC
VIEWPOINTS
- WHY SHOULD WE BOTHER?
LANGUAGE
DESCRIBES
THE REALITY
LANGUAGE
CREATES THE
REALITY
KEEP
THIS
PHOTO
IN MIND
A PENTAGON WILL HELP
YOU PRIORITIZE
SITUATION
LANGUAGE
AUDIENCE
SUBJECT
PRESENTER
CICERO EMPHASIZED INTERNAL RELATIONS IN THE RHETORICAL PENTAGON.
SO WHAT DOES IT
MEAN?
SITUATIONAL ADAPTATION
“…CONTEXT
IS KING…”
Humour +
Politeness
= Social code
“Culture: …a system of symbols, premises,
rules,…”
SPEAKING
INTERCULTURALLY
1. LISTEN FOR WHAT YOU CANNOT
HEAR
2. ASK QUESTIONS
3. ASK AGAIN
4. KEEP IN TOUCH
__________________________________
1. CLEARLY COMMUNICATE GOALS &
EXPECTATIONS
2. UPDATE BY PHONE, E-MAIL ,
NEWSLETTERS OR
MEETING/SEMINAR
3. MILESTONE MEETINGS –
CELEBRATE SUCCESSES
4. WALK THROUGH PLANNING &
GOALS & DEADLINES &
CONSEQUENCES
Just do it!
Overdo it!
@versus
versus
@
versus
”tabula rasa”
PART III
YOUR
TURN
TASK
NO. 1
What makes good intercultural
project management from your
(national/regional) point of view?
Mention at least 3 crucial
parametres. (National groups)
10 minutes + presentations
TASK
NO. 2
How do you overcome
intercultural differences?
What do you do when the
parametres do not match. Give
minimum 3 examples.
(Cross-border groups)
10 minutes + presentations
doc_305682948.pdf