abhishreshthaa
Abhijeet S
Possible media
Which media are feasible on objective grounds, given the type of product, timetable, availability situation, regionality requirements?
Do we already have options on time or space?
What is the availability situation? Does this rule out any medium?
What cover of the target do different media give?
What are the costs of exposing advertisements in each medium given:
1. The target definition
2. Realistic costs
3. Advertisement/ page/ break factors?
Have we authority to take options? To make firm bookings?
If not, when will this be obtained?
Can media be told now what the product is? If not, when can they be told?
What qualitative or other factors should be taken into account as well as the cost of exposing advertisements to the target?
What is the effect of media choice expected to be on the trade?
Are there other services offered by media which would be useful?
Which media are feasible on objective grounds, given the type of product, timetable, availability situation, regionality requirements?
Do we already have options on time or space?
What is the availability situation? Does this rule out any medium?
What cover of the target do different media give?
What are the costs of exposing advertisements in each medium given:
1. The target definition
2. Realistic costs
3. Advertisement/ page/ break factors?
Have we authority to take options? To make firm bookings?
If not, when will this be obtained?
Can media be told now what the product is? If not, when can they be told?
What qualitative or other factors should be taken into account as well as the cost of exposing advertisements to the target?
What is the effect of media choice expected to be on the trade?
Are there other services offered by media which would be useful?