POSITIONING
Falling in love! As entrepreneurs, we do it every day. Our passionate belief in, and commitment to, our product (or service) makes all things seem possible. The most successful entrepreneurs learn to transform their passion into position.
Positioning is a perceptual location. It's where your product or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers.
Positioning is a powerful tool that allows you to create an image. Being positioned by someone else restricts your choices and limits your opportunities.
That's why it's so important for entrepreneurs to transform their passion into a market position. If you don't define your product or service, a competitor will do it for you. Your position in the market place evolves from the defining characteristics of your product.
Positioning is your competitive strategy. What's the one thing you do best? What's unique about your product or service? Identify your strongest strength and use it to position your product.
Positioning, when used effectively, can help you be first in the mind. Being first in mind equals ownership.
Market ownership allows you to be a big fish in a small pond. When you're a big fish, you can always increase the size of the pond.
According to us, AMUL should relate to certain events or festivities, and create a positioning that is unique in nature, in the prospect’s mind.
Likewise its competitor’s strategy for positioning; as in case of PIZZA HUT, it uses the line “GOOD TIMES START WITH GREAT PIZZAS”, and relate it to the celebration of all important events (especially family events) in life.
Thus now in most cases whenever there is a celebration time or taking the girlfriend out for date, consumers tend to think of PIZZA HUT.
Similarly, AMUL should also build an aura around itself, may be for example taking into consideration the Family Picnics or Outings etc. and relate to that.
So that whenever consumers are thinking of that event, AMUL should come to their minds. But AMUL should not promote many ideas while positioning and should consistently stick to the idea promoted so that the customers can relate to it.
This strategy of unique POSITIONING and occupying a distinct place in consumer’s mind, in today’s much competitive scenario, will definitely help AMUL to make its product a big success.
Falling in love! As entrepreneurs, we do it every day. Our passionate belief in, and commitment to, our product (or service) makes all things seem possible. The most successful entrepreneurs learn to transform their passion into position.
Positioning is a perceptual location. It's where your product or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers.
Positioning is a powerful tool that allows you to create an image. Being positioned by someone else restricts your choices and limits your opportunities.
That's why it's so important for entrepreneurs to transform their passion into a market position. If you don't define your product or service, a competitor will do it for you. Your position in the market place evolves from the defining characteristics of your product.
Positioning is your competitive strategy. What's the one thing you do best? What's unique about your product or service? Identify your strongest strength and use it to position your product.
Positioning, when used effectively, can help you be first in the mind. Being first in mind equals ownership.
Market ownership allows you to be a big fish in a small pond. When you're a big fish, you can always increase the size of the pond.
According to us, AMUL should relate to certain events or festivities, and create a positioning that is unique in nature, in the prospect’s mind.
Likewise its competitor’s strategy for positioning; as in case of PIZZA HUT, it uses the line “GOOD TIMES START WITH GREAT PIZZAS”, and relate it to the celebration of all important events (especially family events) in life.
Thus now in most cases whenever there is a celebration time or taking the girlfriend out for date, consumers tend to think of PIZZA HUT.
Similarly, AMUL should also build an aura around itself, may be for example taking into consideration the Family Picnics or Outings etc. and relate to that.
So that whenever consumers are thinking of that event, AMUL should come to their minds. But AMUL should not promote many ideas while positioning and should consistently stick to the idea promoted so that the customers can relate to it.
This strategy of unique POSITIONING and occupying a distinct place in consumer’s mind, in today’s much competitive scenario, will definitely help AMUL to make its product a big success.