abhishreshthaa
Abhijeet S
POSITIONING STRATEGIES
A product can be positioned based on 2 main platforms: The Consumer and The Competitor. When the positioning is on the basis of CONSUMER, the campaigns and messages are always targeted to the consumer himself (the user of the product)
Peter England always campaigns their product concentrating on the consumer, the user of its product.
Louis Philip also concentrates on this kind of campaigns.
The other kind of positioning is on basis of COMPETITION. These campaigns are targeted towards competing with other players in the market.
Dettol television commercials always concentrate on advertisements, which show that this product would give you more protection, then the others.
A product can be positioned based on 2 main platforms: The Consumer and The Competitor. When the positioning is on the basis of CONSUMER, the campaigns and messages are always targeted to the consumer himself (the user of the product)
Peter England always campaigns their product concentrating on the consumer, the user of its product.
Louis Philip also concentrates on this kind of campaigns.
The other kind of positioning is on basis of COMPETITION. These campaigns are targeted towards competing with other players in the market.
Dettol television commercials always concentrate on advertisements, which show that this product would give you more protection, then the others.