• SPECIFIC PRODUCT FEATURES –
A new product can be positioned with respect to product features which the competitors have ignored.
For example – DNA will be a complete family newspaper, conceived in 40 color pages.
• POSITIONING BY PRICE AND QUALITY –
Here the advertiser positions the product as a quality product but still at affordable price.
For example – DNA cover price is Rs.2, its stall price is Rs.4 but it enhances a good quality 40 pages family newspaper.
• POSITIONING BY PRODUCTS BENEFIT –
DNA has a special benefit of being able to cater the needs of entire family members into a single newspaper.
A new product can be positioned with respect to product features which the competitors have ignored.
For example – DNA will be a complete family newspaper, conceived in 40 color pages.
• POSITIONING BY PRICE AND QUALITY –
Here the advertiser positions the product as a quality product but still at affordable price.
For example – DNA cover price is Rs.2, its stall price is Rs.4 but it enhances a good quality 40 pages family newspaper.
• POSITIONING BY PRODUCTS BENEFIT –
DNA has a special benefit of being able to cater the needs of entire family members into a single newspaper.