abhishreshthaa
Abhijeet S
Positioning by Competitor:
Competitors may be as important to positioning strategy as a firm’s own product or services. In today’s market, an effective positioning strategy for a product or brand may focus on specific competitors.
This approach is similar to positioning by product class, although in this case the competition is within the same product category.
For e.g. Onida was positioned against the giants in the television industry through this strategy, ONIDA colour TV was launched with the message that all others were clones and only Onida was the leader.
Competitors may be as important to positioning strategy as a firm’s own product or services. In today’s market, an effective positioning strategy for a product or brand may focus on specific competitors.
This approach is similar to positioning by product class, although in this case the competition is within the same product category.
For e.g. Onida was positioned against the giants in the television industry through this strategy, ONIDA colour TV was launched with the message that all others were clones and only Onida was the leader.