Politics in Media Yug & in the Social Media Yug

Politics in Media Yug & in the Social Media Yug

By: Amit Bhushan Date: 12th April, 2015

The Political Parties and Leaders are a confused lot and their confusion is now clearly reflected in their engagement with Commercial News Media. It is especially visible in the Neta's relations to connect with the "masses", especially with reference to economic issues. They would all internally acknowledge that they have nothing to respond to but merely to submit humbly & with all humility to people's "game theory" options often highlighted in "Social Media" especially in these articles in "Management Paradise". So irrespective of the official positions, which can be at massive variance with these options considering how the leaders and monied supporters are invested, they know that clutching on to their 'seats' is only possible by publicly agreeing with such "game options" of the larger masses rather than resisting them. Off course actualizing them will be another matter post victory and these game discussions have pretty many open points as to how such options are implemented so that the supporters can still benefit or are supported to fully re-position without much losses. Any open engagement of Commercial New Media and the Netas on these issues are avoided for mutual benefit of media and Netas to maintain and sustain their intellectual imagery, dismissing these as only a few people are raising such demands; even after the huge verdict in the Capital State polls.

Nevertheless, the Political discourse on economic issues has been almost permanently altered as the Party hopping Netas with their "intact & rock solid" mass support base will continue to use these 'new game options' and identify parties that accommodate them with their new found altruism. This is because, it has now been a demonstrated experience that any new party or Neta can trounce them using these arguments and that too even with limited monetary investments. (The social media yug part of the title of this article has been kept keeping this in mind.) In fact many 'present or would be' Netas will be tempted to start building such a "mass base" either in anticipation of 'tickets' or even in anticipation of a denial of ticket from prospective suitors. This is even while the larger political posters or families with their so called 'definitive superior ideologies' or public support base, continue to grope in political wilderness because of a lack of demonstrable paradise in all these years of their rule, as promised to be delivered as a result of following of their ideologies. Politics after-all is about knowing one's self interest and the Netas are those who clearly 'know' this fact. The media knows that its job remains till they can successfully project the senior Netas or Political families as a big vote catcher and the ideologies as time tested and relevant, otherwise the ordinary public and ordinary Netas start ruling the roost with their version of the Game options to seek public support and a herculean efforts required to 'find' a winner/leader, who can mobilize people including enough number of such winning leaders and give a clear direction.

While there may still be quite a few old school Netas who could be seen to be pushing the cart of ideology in political arena, the newer political leaders might be looking for options to build imagery that keeps their "mass base" intact. The tumultuous road for building such imagery in such a hyper competitive scenario where 'copyrights are irrelevant' (since none of the lawmakers or executive has any concern towards them), is a huge question dangling over the heads of these Netas. While there are no clear 'known rules', however it might be a good option to discuss these with PR and Communications experts in commercial media may be, some of whom may themselves be groping in wilderness being unable to face the new challenges, however refusing to give up their positions of influence in this social media yug. The commercial news media in fact has grown so weak that it is even unable to raise questions related to the 'moral sense or copyrights' even when they are under attack whether from the Social media or from the Netas. After all, maintaining public imagery is more important than everything else in a hyper-competitive era. This also allows for some in commercial news media who will gladly side with the attacking Netas with their high moral grounds intact with the excuse that such paraphrases are restricted to certain unnamed and infamous within their brethren group and the rest of the lot is an exception and doing stupendous work. The work of such journos again might be as superficial or ephemeral and might have withered completely with time as that of the Netas, but the high nose remains intact. This is in fact a testimony towards the eventual demise of commercial news media that some of them may be trying to resist and therefore the pointer towards the end of media yug in the title.

 

[Swaswati Borpuzari]

The landscape of politics in the media has undergone a profound transformation from the traditional media age to the social media age, reflecting the broader shifts in how information is disseminated and consumed. In the era of traditional media, political news and opinions were primarily shaped and controlled by established outlets such as newspapers, television networks, and radio stations. These platforms often served as gatekeepers, filtering and presenting content through a lens of editorial standards and journalistic integrity. However, the rise of the social media age has democratized the dissemination of information, enabling individuals and small groups to share their perspectives with a global audience. This shift has not only increased the diversity of voices in the political discourse but has also introduced new challenges, such as the spread of misinformation and the polarization of public opinion.

In the social media age, political campaigns and movements have become more dynamic and interactive. Politicians and political organizations can now engage directly with constituents, bypassing traditional media channels. This direct communication can be seen as a positive development, as it allows for more immediate and unfiltered interaction. However, it also means that the information shared can be less reliable and more susceptible to manipulation. Social media platforms like Twitter, Facebook, and Instagram have become powerful tools for mobilizing support, influencing public opinion, and even shaping political outcomes. The speed and reach of social media can amplify both genuine grassroots movements and orchestrated disinformation campaigns, making it crucial for users to critically evaluate the sources and motives behind the information they consume.

Moreover, the social media age has seen a blurring of the lines between personal and political discourse. Individuals now share their political views more openly and frequently on personal social media accounts, which can lead to the creation of echo chambers where people are more likely to encounter information that aligns with their existing beliefs. This phenomenon can exacerbate social divisions and make it harder to achieve consensus on complex issues. Additionally, the algorithmic curation of content by social media platforms can prioritize sensational or polarizing content, further distorting the public's perception of political realities.

In contrast, the traditional media age, while not immune to biases and agendas, generally adhered to more structured and regulated forms of content creation and distribution. Journalists and media outlets were held accountable through ethical standards, peer review, and, in some cases, legal frameworks. The transition to the social media age has disrupted these traditional mechanisms of accountability, leading to a more fragmented and often chaotic media environment. As a result, there is a growing need for new forms of media literacy and regulation to ensure that the political discourse remains informed, constructive, and credible in the digital age.

 

[Dhruv Bindhani]

Politics in Media Yug & in the Social Media Yug

By: Amit Bhushan Date: 12th April, 2015

The Political Parties and Leaders are a confused lot and their confusion is now clearly reflected in their engagement with Commercial News Media. It is especially visible in the Neta's relations to connect with the "masses", especially with reference to economic issues. They would all internally acknowledge that they have nothing to respond to but merely to submit humbly & with all humility to people's "game theory" options often highlighted in "Social Media" especially in these articles in "Management Paradise". So irrespective of the official positions, which can be at massive variance with these options considering how the leaders and monied supporters are invested, they know that clutching on to their 'seats' is only possible by publicly agreeing with such "game options" of the larger masses rather than resisting them. Off course actualizing them will be another matter post victory and these game discussions have pretty many open points as to how such options are implemented so that the supporters can still benefit or are supported to fully re-position without much losses. Any open engagement of Commercial New Media and the Netas on these issues are avoided for mutual benefit of media and Netas to maintain and sustain their intellectual imagery, dismissing these as only a few people are raising such demands; even after the huge verdict in the Capital State polls.

Nevertheless, the Political discourse on economic issues has been almost permanently altered as the Party hopping Netas with their "intact & rock solid" mass support base will continue to use these 'new game options' and identify parties that accommodate them with their new found altruism. This is because, it has now been a demonstrated experience that any new party or Neta can trounce them using these arguments and that too even with limited monetary investments. (The social media yug part of the title of this article has been kept keeping this in mind.) In fact many 'present or would be' Netas will be tempted to start building such a "mass base" either in anticipation of 'tickets' or even in anticipation of a denial of ticket from prospective suitors. This is even while the larger political posters or families with their so called 'definitive superior ideologies' or public support base, continue to grope in political wilderness because of a lack of demonstrable paradise in all these years of their rule, as promised to be delivered as a result of following of their ideologies. Politics after-all is about knowing one's self interest and the Netas are those who clearly 'know' this fact. The media knows that its job remains till they can successfully project the senior Netas or Political families as a big vote catcher and the ideologies as time tested and relevant, otherwise the ordinary public and ordinary Netas start ruling the roost with their version of the Game options to seek public support and a herculean efforts required to 'find' a winner/leader, who can mobilize people including enough number of such winning leaders and give a clear direction.

While there may still be quite a few old school Netas who could be seen to be pushing the cart of ideology in political arena, the newer political leaders might be looking for options to build imagery that keeps their "mass base" intact. The tumultuous road for building such imagery in such a hyper competitive scenario where 'copyrights are irrelevant' (since none of the lawmakers or executive has any concern towards them), is a huge question dangling over the heads of these Netas. While there are no clear 'known rules', however it might be a good option to discuss these with PR and Communications experts in commercial media may be, some of whom may themselves be groping in wilderness being unable to face the new challenges, however refusing to give up their positions of influence in this social media yug. The commercial news media in fact has grown so weak that it is even unable to raise questions related to the 'moral sense or copyrights' even when they are under attack whether from the Social media or from the Netas. After all, maintaining public imagery is more important than everything else in a hyper-competitive era. This also allows for some in commercial news media who will gladly side with the attacking Netas with their high moral grounds intact with the excuse that such paraphrases are restricted to certain unnamed and infamous within their brethren group and the rest of the lot is an exception and doing stupendous work. The work of such journos again might be as superficial or ephemeral and might have withered completely with time as that of the Netas, but the high nose remains intact. This is in fact a testimony towards the eventual demise of commercial news media that some of them may be trying to resist and therefore the pointer towards the end of media yug in the title.

This political article offers a truly insightful and illuminating examination of its subject. The writer's writing style is both sophisticated and direct, demonstrating a deep understanding of political dynamics while ensuring accessibility for a broad audience. Their ability to distill intricate political concepts into understandable prose is a significant strength, showcasing a rare blend of academic rigor and communicative flair. The structure is thoughtfully organized, dissecting the political issue into digestible components and presenting them in a logical sequence that enhances the reader's comprehension of cause and effect. This systematic approach allows for a nuanced exploration of the topic. Furthermore, the outstanding clarity of the analysis is a hallmark of this piece. The arguments are presented with such precision, and the implications so plainly laid out, that the article becomes an indispensable resource for understanding the complexities of the political arena.