Place Mix.

[abhishreshthaa]

Place Mix.


Today you have to run faster to stay in the same place
- Philip Kotler


Place mix can be defined as the “Physical distribution i.e. the delivery of goods/ services at the right time at the right place to the customers.” Place decisions involve building relationships with the wholesalers, retailers and through these intermediaries building relationships with the customers.


Products and services must be at the right place, at the right time in order to be consumed. Probably the best way to perceive place is to think of the flow of products from manufacturer through intermediaries to the consumer or user. This flow can be thought of as a channel used to move goods and services.


The channel of distribution is a component of the place mix:
Channels: According to Philip Kotler, “Channels are sets of interdependent organizations involved in the process of making the product or service available for use or consumption” Marketing channel decisions are among the most critical decisions facing the management. The channels chosen intimately affect all the other marketing decisions.



In case of insurance sector, the following channel of distribution is followed according to the target market:



CHANNELS

Direct Selling
 Agents

 Financial Advisors

 Call Centers

Partner Selling

 Bancassurance

 Postal Department

 Selling through Corporates

 

[jitendra05]

Place Mix.


Today you have to run faster to stay in the same place
- Philip Kotler


Place mix can be defined as the “Physical distribution i.e. the delivery of goods/ services at the right time at the right place to the customers.” Place decisions involve building relationships with the wholesalers, retailers and through these intermediaries building relationships with the customers.


Products and services must be at the right place, at the right time in order to be consumed. Probably the best way to perceive place is to think of the flow of products from manufacturer through intermediaries to the consumer or user. This flow can be thought of as a channel used to move goods and services.


The channel of distribution is a component of the place mix:
Channels: According to Philip Kotler, “Channels are sets of interdependent organizations involved in the process of making the product or service available for use or consumption” Marketing channel decisions are among the most critical decisions facing the management. The channels chosen intimately affect all the other marketing decisions.



In case of insurance sector, the following channel of distribution is followed according to the target market:



CHANNELS

Direct Selling
 Agents

 Financial Advisors

 Call Centers

Partner Selling

 Bancassurance

 Postal Department

 Selling through Corporates

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