Place Mix
In the making of marketing decisions, we find place mix an important decision making area. This draws our attention on the two important problems, first the process of offering the services and second the selection of an appropriate place for the entertainment organisations.
The process of offering the services is found significant with the viewpoint of making available the promised services to the audience.
This makes it essential that personnel engaged in the process are well aware of the behavioural management. The personnel working at the ticket counters, at the entry and exit points need due attention of the entertainment organisations since we find them acting as sensitive personnel or as the front-line-staff.
If they don't know about the behavioural management and start behaving indecently with the users or the prospects, the business would adversely be affected. In addition, the agents, dealers, also need due attention since they are found involved in the process.
This makes it essential that the marketing professionals engaged are careful to their behavioural profile and offer to them an ongoing training programme so that they come to know how to behave. It is in this context that we talk about the instrumentality of offering the services.
Like other organisations the entertainment organisations also need to think over the problem that a gap between the services-promised and services-offered is to be bridged over and this would hardly be possible unless we have a dedicated team of front-line personnel. By quality, our emphasis is on a number of factors just not the quality of entertainment programme.
Your quality entertainment programmes fail in attracting the prospects/users, if they come to know that their personnel lack a high behavioural profile.
In the making of marketing decisions, we find place mix an important decision making area. This draws our attention on the two important problems, first the process of offering the services and second the selection of an appropriate place for the entertainment organisations.
The process of offering the services is found significant with the viewpoint of making available the promised services to the audience.
This makes it essential that personnel engaged in the process are well aware of the behavioural management. The personnel working at the ticket counters, at the entry and exit points need due attention of the entertainment organisations since we find them acting as sensitive personnel or as the front-line-staff.
If they don't know about the behavioural management and start behaving indecently with the users or the prospects, the business would adversely be affected. In addition, the agents, dealers, also need due attention since they are found involved in the process.
This makes it essential that the marketing professionals engaged are careful to their behavioural profile and offer to them an ongoing training programme so that they come to know how to behave. It is in this context that we talk about the instrumentality of offering the services.
Like other organisations the entertainment organisations also need to think over the problem that a gap between the services-promised and services-offered is to be bridged over and this would hardly be possible unless we have a dedicated team of front-line personnel. By quality, our emphasis is on a number of factors just not the quality of entertainment programme.
Your quality entertainment programmes fail in attracting the prospects/users, if they come to know that their personnel lack a high behavioural profile.