PLACE component from the Marketing Mix

[sunandaC]

PLACE component from the Marketing Mix

Amul should improve the distribution channel, as the Amul pizzas are available at all the retail stores

(even if it is not Amul distributor for other product categories), and this leads to a big question mark over hygiene and reliability.

Another suggestion that might work will be of opening “AMUL” brand stores, stocking all Amul products and thus create a good ambience.

This will reduce the questions raised over hygiene and reliability.

It should follow Backward Integration Strategy rather than Forward Integration Strategy

 

[jitendra05]

PLACE component from the Marketing Mix

Amul should improve the distribution channel, as the Amul pizzas are available at all the retail stores

(even if it is not Amul distributor for other product categories), and this leads to a big question mark over hygiene and reliability.

Another suggestion that might work will be of opening “AMUL” brand stores, stocking all Amul products and thus create a good ambience.

This will reduce the questions raised over hygiene and reliability.

It should follow Backward Integration Strategy rather than Forward Integration Strategy

Hey friend, thanks for your contribution and providing the report on Marketing Mix which would really help many students and professionals. BTW, I am also going to share a document on Marketing Mix for helping others.