Philip kotler has the huge name in the field of marketing, Most of theories are based on kotler theories and thank you so much for the information. The most popular theories is based on 4 P's

1) Product
2)Price
3)Place
4)Promotion.
 
Philip kotler is know as the father of Marketing and his 4 P's of marketing is the source of building brand and it is prevalent in marketing world.Here is the list of 4 p's derive by Philip Kotler, however there are 7 P's but 4 P's is widely used.

1) Product

2) Price

3)Place

4)Promotion
 
Philip kotler is know as the father of Marketing and his 4 P's of marketing is the source of building brand and it is prevalent in marketing world.Here is the list of 4 p's derive by Philip Kotler, however there are 7 P's but 4 P's is widely used.

1) Product

2) Price

3)Place

4)Promotion
yes thanks
 
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