abhishreshthaa

Abhijeet S
Rayovac (known as Ray-O-Vac until 1988) is a brand of batteries owned by Spectrum Brands of Madison, Wisconsin, United States.

Rayovac was founded by James Bowen Ramsay (1869-1952) in 1906 as the French Battery Co. in Madison, Wisconsin, United States, with Alfred Landau as its first president. Landau was replaced by C.F. Burgess, and the company became profitable in 1910. After a fire destroyed the plant in 1915, Burgess left to found his own company. Production rose during the First World War, and by 1920 the French company had $2.74 million in sales and 600 employees, and 1000 employees in 1931. [1]

In 1930 the company name was changed to Ray-O-Vac, an allusion to the then-new technology of vacuum tubes and electron rays. In 1933 the company patented the first wearable vacuum tube hearing aid.

o Political

Firstly, the political environment concerns the role of the government concerns the political and government role and its influence in a business. It also includes the extent to which the government intervenes in the economy. The North American government has been very supportive with the rechargeable battery industry.

Since the government of the North America believes that these industries will be beneficial for the region, the government of North America is also open for other possibilities of considering the products of Rayovac that will meet the needs of both the household and commercial clients.

o Economical

Secondly, the amount of economic activity in the economic environment is extremely an important aspect. Whilst assessing the economic environment in which battery industry operates. The government tries to terminate the level of economic activity to provide positive and friendly environment for the battery industry like Rayovac. It can be said that North American economic situation is strong and stable. With this, North America is able to sustain good relation with battery industry. The economic stability of the region has helped the battery industry to have a good economic performance.

o Socio-Cultural

Social environment is of great importance when being applied to different organisations, in case the battery industry. North America has been considered as one of the regions in US which is considered to have a strong market for rechargeable batteries, it can be said that the battery industry have a greater opportunity to grow even more in North America. The demographic changes and the psychographics of North American society have open more chances for the battery industry like Rayovac to achieve its goal and mission.

o Technological

Technological factor has helped in reducing the barriers of entry for other battery industry. It has also supplemented in the cost of capital in other areas, to enhance the products provided by battery industries. Through the use of more advanced and efficient technology, battery industries have been able to provide innovative products like rechargeable batteries to meet the needs of their target market.
 
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