abhishreshthaa
Abhijeet S
House of Deréon is a ready-to-wear fashion line introduced by singer and actress Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's maternal grandmother, Agnèz Deréon (Mother of Tina Knowles). House of Deréon is not to be confused with its sister and partner line, a junior line simply titled, Deréon.
Expanding the brand, Beyoncé and her sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. Deréon was introduced in 2006. The tag line for Deréon is "Where the sidewalk and catwalk meet". This line includes more casualwear, such as sweatpants and embroidered hooded sweatshirts. Both women are models for both clothing lines and are featured on most marketing campaigns. In 2007, members of Beyoncé's touring band, Suga Mama appeared in print ads.
House of Deréon was announced to the media in September 2004, by Tina and Beyoncé Knowles. House of Deréon's tagline is "Couture.Kick.Soul" which represents the three generation of women. Agnèz Deréon is the "soul," Tina Knowles is the "couture," and Beyonce is the "kick." While Beyoncé was performing in the group Destiny's Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions[citation needed]. Their style set them apart[citation needed], yet gave the group cohesion as a similar style, color or garment was worn by all the members.
The fashion line was first introduced on The Oprah Winfrey Show, and was also featured on The Tyra Banks Show. The clothing mixes hip-hop influences, such as its use of denim, with ultrafeminine flourishes like embroidery and ruffles. In an interview with Ebony magazine Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy--the beaded lace, lush colors, fine fabrics--and mix them with clothes from my mother's generation and my generation." [1]
The strengths of the company will serve as its foundation towards planning and organizing up to the end of the plan. These will also serve as the company’s impacts on relation to the strategy of the plan in order sustain the uncertainties. These strengths of the company and the way forward plan include:
* Long term commitment
* Customer oriented
* Innovation to every aspect of the business
* Creation of distinctive look which includes the quality, the feel, the toughness, boldness, and fun
* Divested in the non-core business
* Creation of new products
* Net income had been rise up to $2 billion in 2003
* Continues progress outside north America
* Profitable operation in South America, Asia and Europe
* The Mazda made the best performance
* Jaguar brought fast
* Expansion of the Aston Martin
* Website for the Innovation
* The truck of Texas recorded to be the best selling pick up in North America
These weaknesses of the company must be properly so that it can avoid much in the decision making of the plan and these are the pest that can hinder the success of the plan. These weaknesses include:
* $ 5 billion lost in 2001
* Loss of great employees
* Personnel relations
The opportunities are the factors that the company is looking forward. These are also considered to be their goals that are attainable and achievable. The opportunities include:
* Introduction of new products
* Hybrid capability on the Ford, Mercury, and Lincoln
* Production of 250,000 hybrids a year
* Culture innovation
* Increase the market share
The threats are the company’s major destructors and they are should be avoided. These threats can lead to the plan to be unsuccessful. The threats of the company and the plan are the:
· Incremental Change while thinking the short and blocks the innovation
· Defending procedure which are commonly non-sense and avoiding risk
· Selling the products which are not customer’s wants
· Competitors’ cost of materials
· Declination of market share of the company
· Increase or continued competition to the prices which results from the fluctuation of the currency, overcapacity of the industry, and the other factors
· The market shift which is away for the track sales, from the sales of the other vehicles, and from the sport utility vehicles in the United States
· Declination of the industry sales in Europe and in United States which results from the slow economic growth, to the geo-political events and to the other factors
· Lower that the market which are anticipated in the existing or in the new products
· Continuation of high or increase products and prices of for the fuel availability
· The fluctuation of the commodity and currency prices
· Effects on the insolvency and bankruptcy, the change in the control or in the ownership, alliance that can enter by the primary competitor
· The distress of the economic which is recorded in the past or can be use in the future that will be requirement in the support of financially. On the other hand it can also take the other measure for the assurance of the materials or the components supply
· Interruptions to the supplies and stoppages to eth work
· Single-source material and components supply
· The other constraints or labor for the restructuring the business
· Worse on the demographic and economic experience regarding the postretirement plans on benefits
· The defect discovery resulted from the delays on the launches, in the increased, or in the campaign of the warranty costs.
· Increased on the emission, in the safety, in the fuel economy or to the other factors as the cash expenditures, and sales restrictions
· Significant or unusual litigation or the investigation of the government which arise in the defects on the products
· Change in the parts or the requirements where the company had entered in the long-term arrangements on supply for the commitment of purchase minimum quantities
· Inability to access debt and loss on credits
· Competitors arise on the banks and changes in interest rate
· Servicing and collection problems and the increased and new credits
· Inability for the implementation of plan
It had been noticed that the company is facing of so much threats whereas these threats are the hindrance to the success of the plan and these can also block the strength and what the company can do to diversify.
Expanding the brand, Beyoncé and her sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. Deréon was introduced in 2006. The tag line for Deréon is "Where the sidewalk and catwalk meet". This line includes more casualwear, such as sweatpants and embroidered hooded sweatshirts. Both women are models for both clothing lines and are featured on most marketing campaigns. In 2007, members of Beyoncé's touring band, Suga Mama appeared in print ads.
House of Deréon was announced to the media in September 2004, by Tina and Beyoncé Knowles. House of Deréon's tagline is "Couture.Kick.Soul" which represents the three generation of women. Agnèz Deréon is the "soul," Tina Knowles is the "couture," and Beyonce is the "kick." While Beyoncé was performing in the group Destiny's Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions[citation needed]. Their style set them apart[citation needed], yet gave the group cohesion as a similar style, color or garment was worn by all the members.
The fashion line was first introduced on The Oprah Winfrey Show, and was also featured on The Tyra Banks Show. The clothing mixes hip-hop influences, such as its use of denim, with ultrafeminine flourishes like embroidery and ruffles. In an interview with Ebony magazine Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy--the beaded lace, lush colors, fine fabrics--and mix them with clothes from my mother's generation and my generation." [1]
The strengths of the company will serve as its foundation towards planning and organizing up to the end of the plan. These will also serve as the company’s impacts on relation to the strategy of the plan in order sustain the uncertainties. These strengths of the company and the way forward plan include:
* Long term commitment
* Customer oriented
* Innovation to every aspect of the business
* Creation of distinctive look which includes the quality, the feel, the toughness, boldness, and fun
* Divested in the non-core business
* Creation of new products
* Net income had been rise up to $2 billion in 2003
* Continues progress outside north America
* Profitable operation in South America, Asia and Europe
* The Mazda made the best performance
* Jaguar brought fast
* Expansion of the Aston Martin
* Website for the Innovation
* The truck of Texas recorded to be the best selling pick up in North America
These weaknesses of the company must be properly so that it can avoid much in the decision making of the plan and these are the pest that can hinder the success of the plan. These weaknesses include:
* $ 5 billion lost in 2001
* Loss of great employees
* Personnel relations
The opportunities are the factors that the company is looking forward. These are also considered to be their goals that are attainable and achievable. The opportunities include:
* Introduction of new products
* Hybrid capability on the Ford, Mercury, and Lincoln
* Production of 250,000 hybrids a year
* Culture innovation
* Increase the market share
The threats are the company’s major destructors and they are should be avoided. These threats can lead to the plan to be unsuccessful. The threats of the company and the plan are the:
· Incremental Change while thinking the short and blocks the innovation
· Defending procedure which are commonly non-sense and avoiding risk
· Selling the products which are not customer’s wants
· Competitors’ cost of materials
· Declination of market share of the company
· Increase or continued competition to the prices which results from the fluctuation of the currency, overcapacity of the industry, and the other factors
· The market shift which is away for the track sales, from the sales of the other vehicles, and from the sport utility vehicles in the United States
· Declination of the industry sales in Europe and in United States which results from the slow economic growth, to the geo-political events and to the other factors
· Lower that the market which are anticipated in the existing or in the new products
· Continuation of high or increase products and prices of for the fuel availability
· The fluctuation of the commodity and currency prices
· Effects on the insolvency and bankruptcy, the change in the control or in the ownership, alliance that can enter by the primary competitor
· The distress of the economic which is recorded in the past or can be use in the future that will be requirement in the support of financially. On the other hand it can also take the other measure for the assurance of the materials or the components supply
· Interruptions to the supplies and stoppages to eth work
· Single-source material and components supply
· The other constraints or labor for the restructuring the business
· Worse on the demographic and economic experience regarding the postretirement plans on benefits
· The defect discovery resulted from the delays on the launches, in the increased, or in the campaign of the warranty costs.
· Increased on the emission, in the safety, in the fuel economy or to the other factors as the cash expenditures, and sales restrictions
· Significant or unusual litigation or the investigation of the government which arise in the defects on the products
· Change in the parts or the requirements where the company had entered in the long-term arrangements on supply for the commitment of purchase minimum quantities
· Inability to access debt and loss on credits
· Competitors arise on the banks and changes in interest rate
· Servicing and collection problems and the increased and new credits
· Inability for the implementation of plan
It had been noticed that the company is facing of so much threats whereas these threats are the hindrance to the success of the plan and these can also block the strength and what the company can do to diversify.