abhishreshthaa

Abhijeet S
Diebold, Inc. (NYSE: DBD) (pronounced /ˈdiːboʊld/) is a United States-based security systems corporation that is engaged primarily in the sale, manufacture, installation and service of self-service transaction systems (such as ATMs), electronic and physical security products (including vaults and currency processing systems), and software and integrated systems for global financial and commercial markets. Diebold is the largest U.S. manufacturer of ATMs.[1]

Diebold was incorporated under the laws of the State of Ohio in August 1876, and is headquartered in the Akron-Canton area; its mailing address is the city of North Canton,[2] but its physical address is located in the city of Green.[3]


According to (2001) SWOT Analysis is a general method utilised to find proper application across diverse management activities, and functions, it is specifically proper to use in the early stage of strategic planning and marketing. It includes recording the strengths, weaknesses, opportunities, and threats of the organisation, and in this case Target Corporation.

: the target corporation has a number of strengths such as the products of the company is equivalent to chic and fashionable at low and discount prices for a highly heterogeneous mix of products. Moreover, the company has established a relationship with the younger consumers due to its ads and partnerships with designers such as Mossimo, Issac Mizrahi, Liz Lange, Amy Coe, and Michael Graves. Another is the company has already established a reputation and has a very well-known target logo which aids in the recognition of the company by the consumers.

: the weaknesses of the target company includes the fact that the organisation has not yet expanded to rural areas in the United States because the company is still developing their presences in the urban communities across the United States. In addition, the size of the stores of Target Corporation is lower compare to other retail companies in the United States. Lastly, the image of the company which is a retail store that caters to house wares hinders the ability to obtain market share in other aspects of the retail business.

: there are a number of opportunities for Target Corporation to grow and these are the retail food industry, Target must give more emphasis on this sector because consumers buy food products that have low prices and is closer to home wherein Target has the characteristics. Second, is having gas stations wherein it could potentially obtain more consumers. And Target Company must establish a strong bridal registry; currently the company is on top in the retail industry in terms of registration in gift items.

: the threats in the business of Target Corporation is the increase of prices of fuel in the international market, the company must be able to efficiently handle the effects of the increase in the prices of oil such as having a good network distribution of goods among the stores. Another threat is merging of Sears and Kmart wherein it is a strong competitor for Target Corporation.
 
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