abhishreshthaa
Abhijeet S
Dean Foods (NYSE: DF) is an American food and beverage company with two operating divisions: Fresh Dairy Direct and WhiteWave-Morningstar.[3] The company maintains plants and distributors in the United States and the United Kingdom.
In 1925, founder Samuel E. Dean purchased the Pecatonica Marketing Company, an evaporated milk processing facility located in northwestern Illinois. In 1927 Dean renamed it Dean Evaporated Milk Company.[4] That same year Dean purchased some local Illinois dairy plants. Dean Foods products are sold throughout the USA.[5] Dean Foods products include: fluid milk, frozen vegetables, and processed pickles. Dean's product line includes ice cream, frozen desserts, canned vegetables, relishes, salad dressings, dips, and non-dairy creamers.[5]
On December 21, 2001 Dean Foods was acquired by the Dallas based company Suiza Foods Corporation. Suiza began in 1995 when Gregg L. Engles, owner of commercial ice company Reddy Ice merged Reddy with Suiza Dairy which Engles had acquired in 1993. After the merger of Reddy and the dairy acquisitions, the company became Suiza Foods Corporation, based in Dallas, Texas. After the acquisition, Suiza changed its ticker symbol on the New York Stock Exchange from “SZA” to “DF” and moved all of its operations to Dallas, Texas. On March 29, 2006, Dean Foods was added to the Standard and Poor’s 500 Index.[citation needed]
The original headquarters for Dean Foods was located in Illinois but were moved to Dallas, Texas, after the merger with Suiza Foods.[6] The company moved to Cityplace Center in the Cityplace district in the first quarter of 2010.[5][7][8]
On August 9, 2006, The New York Times published an article regarding visitors to the web site YTMND.com and their humorous reviews on a gallon of "Tuscan Whole Milk" (a Deans Foods brand) available on Amazon.com.
Potential Strategies to Use
Product expansion
While retailers need to be wary of over extension, specialist chains should think about adding new products to their stores – offering a huge selection of electric guitars and drum kits in particular. This gives the store a new breath of credibility and encourages new types of consumer into the company.
Get more involved in new music
An area where the MP3P’s are weak is the promotion of new music and this is an area where the specialist retailers can excel. In order to promote new music specialist chains should maintain and improve their relationships with the record companies especially in the independent sector. They should collaborate pro-actively with other music companies to increase awareness of new material and new talent. Part of this could be the expansion of the already established in-store performance program. By nurturing this ability to stage offering consumers’ reason to purchase ReignCom products and services to think about.
Lead in technological innovation
There should usage of the ability to their advantage, driving change within the market place rather than rushing to catch up with it. In addition to their existing services, there need to invest in technology which will renew consumer’s interest in visiting their stores – this might include in-store downloading and CD burning services.
Become proactive in the fight against illegal downloading
Finally, it is important that in technology focused business have a vested interest in preventing the damage that is being caused by illegal downloading and piracy. In addition to providing legal alternatives and providing added value in-store, MP3P outlets of ReignCom should use their strong advertising and promotional capabilities to uphold ‘respect the value of music’ campaigns.
Therefore, it would be best for ReignCom to always adhere and adjust strongly and prepared in facing changes from both external and internal outsourcing as the Chinese government had continued to charge high tariffs to those products not being produced by a manufacturing facilities in China and plan for a more appropriate marketing strategy as well as careful enough to make certain strategic business management and planning enriching ReignCom’s ideas and concepts to strengthen its global outsourcing and supply chain management then, the company will stay in focus and survive from the business industry they are involved into.
In 1925, founder Samuel E. Dean purchased the Pecatonica Marketing Company, an evaporated milk processing facility located in northwestern Illinois. In 1927 Dean renamed it Dean Evaporated Milk Company.[4] That same year Dean purchased some local Illinois dairy plants. Dean Foods products are sold throughout the USA.[5] Dean Foods products include: fluid milk, frozen vegetables, and processed pickles. Dean's product line includes ice cream, frozen desserts, canned vegetables, relishes, salad dressings, dips, and non-dairy creamers.[5]
On December 21, 2001 Dean Foods was acquired by the Dallas based company Suiza Foods Corporation. Suiza began in 1995 when Gregg L. Engles, owner of commercial ice company Reddy Ice merged Reddy with Suiza Dairy which Engles had acquired in 1993. After the merger of Reddy and the dairy acquisitions, the company became Suiza Foods Corporation, based in Dallas, Texas. After the acquisition, Suiza changed its ticker symbol on the New York Stock Exchange from “SZA” to “DF” and moved all of its operations to Dallas, Texas. On March 29, 2006, Dean Foods was added to the Standard and Poor’s 500 Index.[citation needed]
The original headquarters for Dean Foods was located in Illinois but were moved to Dallas, Texas, after the merger with Suiza Foods.[6] The company moved to Cityplace Center in the Cityplace district in the first quarter of 2010.[5][7][8]
On August 9, 2006, The New York Times published an article regarding visitors to the web site YTMND.com and their humorous reviews on a gallon of "Tuscan Whole Milk" (a Deans Foods brand) available on Amazon.com.
Potential Strategies to Use
Product expansion
While retailers need to be wary of over extension, specialist chains should think about adding new products to their stores – offering a huge selection of electric guitars and drum kits in particular. This gives the store a new breath of credibility and encourages new types of consumer into the company.
Get more involved in new music
An area where the MP3P’s are weak is the promotion of new music and this is an area where the specialist retailers can excel. In order to promote new music specialist chains should maintain and improve their relationships with the record companies especially in the independent sector. They should collaborate pro-actively with other music companies to increase awareness of new material and new talent. Part of this could be the expansion of the already established in-store performance program. By nurturing this ability to stage offering consumers’ reason to purchase ReignCom products and services to think about.
Lead in technological innovation
There should usage of the ability to their advantage, driving change within the market place rather than rushing to catch up with it. In addition to their existing services, there need to invest in technology which will renew consumer’s interest in visiting their stores – this might include in-store downloading and CD burning services.
Become proactive in the fight against illegal downloading
Finally, it is important that in technology focused business have a vested interest in preventing the damage that is being caused by illegal downloading and piracy. In addition to providing legal alternatives and providing added value in-store, MP3P outlets of ReignCom should use their strong advertising and promotional capabilities to uphold ‘respect the value of music’ campaigns.
Therefore, it would be best for ReignCom to always adhere and adjust strongly and prepared in facing changes from both external and internal outsourcing as the Chinese government had continued to charge high tariffs to those products not being produced by a manufacturing facilities in China and plan for a more appropriate marketing strategy as well as careful enough to make certain strategic business management and planning enriching ReignCom’s ideas and concepts to strengthen its global outsourcing and supply chain management then, the company will stay in focus and survive from the business industry they are involved into.