abhishreshthaa

Abhijeet S
Pest Analysis On Continental Airlines : Continental Airlines (IATA: CO, ICAO: COA, Callsign: CONTINENTAL) is a major American airline based in Continental Center I in Downtown Houston, Texas. On October 1, 2010, UAL Corporation (the parent company of United Airlines) changed its name to United Continental Holdings, Inc. and completed its acquisition of Continental Airlines. These airlines are in the process of merging their operations under the name United Airlines. During the integration period, both airlines will, for a time, run separate operations under direction of a combined leadership team of the new parent company based in Chicago.[4]

At the time of its acquisition by United Continental Holdings, Inc., Continental was the fourth-largest airline in the US based on passenger-kilometers flown, and the fifth largest in total passengers carried. Continental operates flights to destinations throughout the U.S., Canada, Latin America, Europe, and the Asia-Pacific regions. Principal operations are from its four hubs at Newark Liberty International Airport, George Bush Intercontinental Airport, Cleveland Hopkins International Airport and Antonio B. Won Pat International Airport in Guam.

The origin of Continental Airlines dates to the 1934 formation of Varney Speed Lines, which operated airmail and passenger services in the American Southwest. The carrier was renamed Continental Air Lines in 1937, and expanded its domestic U.S. network in the 1960s with jet aircraft. International flights to Southeast Asia and South Pacific destinations began in 1978 following industry deregulation. Continental was embroiled in ownership struggles in the 1980s, and entered bankruptcy in 1983 and 1990. The carrier exhibited a financial and operational turnaround after 1996,[5] and embarked on international route expansion in the 2000s.

Continental has ownership interests and brand partnerships with several carriers. Continental Micronesia, a wholly owned subsidiary, operates routes around Micronesia from its hub at Antonio B. Won Pat International Airport in Guam and connects the Micronesian region with destinations in East Asia, Southeast Asia, Honolulu and Cairns, Australia. Continental is also a minority owner of ExpressJet Airlines, which operates under the 'Continental Express' trade name but is a separately managed and public company. Chautauqua Airlines also flies under the Continental Express identity, and Cape Air, Colgan Air, CommutAir, and Gulfstream International Airlines feed Continental's flights under the Continental Connection identity. Continental does not have any ownership interests in these companies.

Continental Airlines left the SkyTeam alliance on October 24, 2009, and joined Star Alliance on October 27, 2009.[6] Together with its subsidiaries, Continental has more than 2,423 daily departures, serving 130 domestic and 132 international destinations and has 42,210 employees as of December 2009. Since 1998, Continental's marketing slogan has been "Work Hard, Fly Right."

On Sunday, May 2, 2010, the Boards of Directors at Continental and United Airlines approved a stock-swap deal that would combine them into the world's largest airline in revenue passenger miles. The new airline will take on the United Airlines name, Continental's logo and be based in United's hometown of Chicago. The new United will be run by Continental's CEO, Jeffery Smisek, along with United Airline's CEO, Glenn Tilton, serving as non-executive Chairman of the board. The deal received approval from U.S. and European regulators in the summer of 2010. The shareholders of both airlines approved the deal on September 17, 2010.[7]

Effective October 1, 2010, Continental Airlines became a wholly-owned subsidiary of United Continental Holdings, Inc. following the close of the merger—a transaction estimated to be worth (USD)$3.2 billion.[7][8]


There is a saying that music implies a sense of universality as everyone loves music such as kids, moms, daddies, old people and also babies as every people loves music. Most people prefer listening to music than to making music and one channel of realization is by using MP3 players as a medium, a tool to fulfill one’s desire for music as the MP3 industry is struggling a bit to reign over illegal music downloading and piracy of music rights. ReignCom’s way is for a better future on the new mP3 IPod product that has created increasing demands in various outlets. This product allows consumers to download not only their favorite music but also books and other literature which can be read and listened as this can be used in the car and in other mobile settings. An in-depth strategic analysis and formulation exercise on the firm of the current situation of ReignCom is crucial for the overall understanding of its business cycle and global outsourcing process giving a detailed emphasis on its supply chain management and its business operations around the business market as the company provides high quality digital technology and innovation ways through its popular products and services such as MP3 players and Ipod players that are becoming more in demand in the global market as ReignCom is aiming for more success and growth in terms of their business throughout the globe and that ReignCom management believes and supports their market message that, ‘’ true digital is analog ‘’ as well as helps in solidifying the state assumptions of the business structure and its context respectively. ReignCom Company was founded in the year 1999 and has established the US unit of its iriver subsidiary in the year 2001. Aside, during the year 2002, Best Buy agreed to take Yang's products but only if ReignCom could provide a player that stored music on flash-memory chips, something ReignCom had never made. As the ReignCom CEO, threw every engineer he had into the project, and by August had come up with a prototype that could hold 30 songs.


Since, in the process of the company’s supply chain and global outsourcing, the ReignCom's iRiver models now account for a fifth of all flash-memory players sold in the U.S. and ReignCom has come out of nowhere to grab the top spot in sales of the less capacious flash-memory-based players. ReignCom's MP3 push marks the first time a Korean company has seized the lead in sales of a digital device from the Japanese showing the Koreans' ability to move up the economic food chain as China takes over more electronics manufacturing. The company was quick to introduce machines capable of playing songs downloaded in the multiple formats offered by various online music stores. The milestones of ReignCom paved the way in changing and upgrading the MP3P Industry as Mr. Yang was concerned about his company as he faces to meet the challenges in China and that ReignCom had made it into the current state and lead to accomplish Yang’s goals for the business as well as to expand the relationship with its current outsourcing partner. The MP3 player denotes an audio device service designed to carry compressed digital music files into a flash memory. Therefore, there was an explosive growth of internet users that had contributed to the growth of MP3 players in the market.
 
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