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Abhijeet S
Continental Airlines (IATA: CO, ICAO: COA, Callsign: CONTINENTAL) is a major American airline based in Continental Center I in Downtown Houston, Texas. On October 1, 2010, UAL Corporation (the parent company of United Airlines) changed its name to United Continental Holdings, Inc. and completed its acquisition of Continental Airlines. These airlines are in the process of merging their operations under the name United Airlines. During the integration period, both airlines will, for a time, run separate operations under direction of a combined leadership team of the new parent company based in Chicago.[4]

At the time of its acquisition by United Continental Holdings, Inc., Continental was the fourth-largest airline in the US based on passenger-kilometers flown, and the fifth largest in total passengers carried. Continental operates flights to destinations throughout the U.S., Canada, Latin America, Europe, and the Asia-Pacific regions. Principal operations are from its four hubs at Newark Liberty International Airport, George Bush Intercontinental Airport, Cleveland Hopkins International Airport and Antonio B. Won Pat International Airport in Guam.

The origin of Continental Airlines dates to the 1934 formation of Varney Speed Lines, which operated airmail and passenger services in the American Southwest. The carrier was renamed Continental Air Lines in 1937, and expanded its domestic U.S. network in the 1960s with jet aircraft. International flights to Southeast Asia and South Pacific destinations began in 1978 following industry deregulation. Continental was embroiled in ownership struggles in the 1980s, and entered bankruptcy in 1983 and 1990. The carrier exhibited a financial and operational turnaround after 1996,[5] and embarked on international route expansion in the 2000s.

Continental has ownership interests and brand partnerships with several carriers. Continental Micronesia, a wholly owned subsidiary, operates routes around Micronesia from its hub at Antonio B. Won Pat International Airport in Guam and connects the Micronesian region with destinations in East Asia, Southeast Asia, Honolulu and Cairns, Australia. Continental is also a minority owner of ExpressJet Airlines, which operates under the 'Continental Express' trade name but is a separately managed and public company. Chautauqua Airlines also flies under the Continental Express identity, and Cape Air, Colgan Air, CommutAir, and Gulfstream International Airlines feed Continental's flights under the Continental Connection identity. Continental does not have any ownership interests in these companies.

Continental Airlines left the SkyTeam alliance on October 24, 2009, and joined Star Alliance on October 27, 2009.[6] Together with its subsidiaries, Continental has more than 2,423 daily departures, serving 130 domestic and 132 international destinations and has 42,210 employees as of December 2009. Since 1998, Continental's marketing slogan has been "Work Hard, Fly Right."

On Sunday, May 2, 2010, the Boards of Directors at Continental and United Airlines approved a stock-swap deal that would combine them into the world's largest airline in revenue passenger miles. The new airline will take on the United Airlines name, Continental's logo and be based in United's hometown of Chicago. The new United will be run by Continental's CEO, Jeffery Smisek, along with United Airline's CEO, Glenn Tilton, serving as non-executive Chairman of the board. The deal received approval from U.S. and European regulators in the summer of 2010. The shareholders of both airlines approved the deal on September 17, 2010.[7]

Effective October 1, 2010, Continental Airlines became a wholly-owned subsidiary of United Continental Holdings, Inc. following the close of the merger—a transaction estimated to be worth (USD)$3.2 billion.[7][8]


Those who will implement the new strategy need to be properly informed of the new strategy and how it will be implemented. Those who will implement the new strategy need to be well informed and they need to understand fully the new strategy. Those who will implement the new strategy need to be prepared for the negative effect of the new strategy. They need to be prepared for the negative effects of the new strategy and know what actions should be taken. J & J Co needs to make sure that they will identify newer strategies that are globally competitive. The newer strategies should help the company bolster its status and should be simple so that it would be easily implemented. The newer strategies should meet the goals of the organization.




The telecommunication industry is one of the most hotly contested industries because of the high success and attractiveness of cellular phones and other telecommunication products. One business that competes in the telecommunication industry is J &J Co. This company is a retailer of Cellular phones and other telecommunication products. A major problem of J & J is the security in some areas. Another problem for J&J is the instances of low sales in some areas. The owners of J&J Co give the management team the capacity to make decisions and actions that will benefit the firm. The management team uses a democratic but professional style in dealing with the personnel. The management makes use of all available means for clients to contact them. The management team has been doing a good job in making sure that the retail stores operate efficiently and effectively. They do this by implementing reasonable strategies. The management team makes sure that there is a balance between the company’s expenses and profits. J & J Co has well maintained facilities that provide good service to clients J&J Co has and believes in corporate responsibility. J&J gives much importance to their personnel; the company makes sure that the welfare of the personnel is given appropriate attention.



A strength of the J & J Co is its ability to make strategic adjustments whenever there is a need for it. A strength of the company is the supply chain system wherein the company keeps the products in a secure place until it is needed in a certain branch. Lastly strength of J & J Co is its website that is easy to use, attractive, and informative. J & J Co’s main weakness is minimal advertisements. A weakness of J & J Co is the limited area that has been reached by the company. Lastly a weakness for J & J Co is its culture of putting much power on the top management. An opportunity for J & J Co is to find out more ways to give a distinctive look and features to their products. An opportunity for the company is to improve the features of their website. An opportunity for J & J Co is to continue to make use of newer technologies that will provide better service to clients. An opportunity for J & J Co is to continue to improve its supply chain so that different issues and problems can be resolved ahead of time. An opportunity for the company is to continue to reach newer territories where it can offer its products and services. Lastly an opportunity for J & J Co is to increase public knowledge about the company and the product it provides. A threat to J & J Co is the competitors. The threat to the company includes the laws in the country they are operating in. Another threat to the company is the tariffs and taxes that the company has in different countries. A threat to the company is the culture of some clients in other countries they operate in. Lastly a threat J & J Co is the global financial crisis.



The change in management strategy will focus on increasing the market of the company. In increasing the market the company will need to make sure that the stores where its products are located will be in the most profitable places. The distribution stores for the products should be in places where clients can easily see the store and they can be encouraged to visit the store and buy products. The distribution store should make sure that competition in the location they want to put up the branch will not be too heavy. The market of the company can still be expanded to accommodate the elder people market. The company can consider such clients as a different segment that should receive a different kind of product. They should also provide a different kind of mobile products for such market. To in crease the target market the company will increase its use of advertisements. The advertisements will give the market more information about the company and its products. There will be five stages of implementation. The first stage of the implementation will take around 1 to 2 weeks. The first stage focuses on the initial stages of the implementation. In this stage J & J Co. will gather the needed resources that will help them plan for the implementation of the new strategy. The second stage of the implementation of the new strategy includes the planning stage. The second stage of the implementation stage will take one week so that proper planning, testing and analysis of the new strategy can be made. In this stage the effects of the new strategy have been known and are ready for implementation in the company. The third stage of the implementation stage will take three to four weeks for proper adjustments. In this stage the focus is on the full implementation of the new strategy. The resources include the location for the new stores and the advertisement facilities that will be used. The fourth stage of the implementation will involve the control, validation and evaluation of the new strategy. The fourth stage will check how the project succeeded in its goal and how J & J Co had changed. The fourth stage of the project will take around one to two weeks. The fifth stage will feature the evaluation of the implementation of the new strategy. To avoid failure, the implementation of the new strategy should be constantly checked and evaluated to see if it still performs according to standards. This stage will use one to two weeks. Those who will implement the new strategy need to be properly informed of the new strategy and how it will be implemented. Those who will implement the new strategy need to be well informed and they need to understand fully the new strategy. J & J Co needs to make sure that they will identify newer strategies that are globally competitive.
 
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