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Abhijeet S
Pest Analysis On Cognizant Technology Solutions (CTS) : Cognizant Technology Solutions (CTS) (NASDAQ: CTSH) is an American multinational IT services and consulting corporation headquartered in Teaneck, New Jersey, United States. Cognizant has been named to the 2010 Fortune 100 Fastest-Growing Companies List for the eighth consecutive year.[2] Cognizant has also been named to the Fortune 1000 and Forbes Global 2000 lists. It has consistently ranked among the fastest growing companies including the 2010 Business Week 50 list of the top-performing U.S. companies, the BusinessWeek Hottest Tech Companies 2010, and the Forbes Fast Tech 2010 list of 25 Fastest Growing Technology Companies In America.
Cognizant was founded in 1994 as an IT development and maintenance services arm of The Dun & Bradstreet Corporation with Kumar Mahadeva[3] as its Chairman and CEO.[4] The company was spun off as an independent organization two years later. Kumar Mahadeva resigned in 2003 when Lakshmi Narayanan took charge as CEO[5] Cognizant was one of the first IT services companies to organize around key industry verticals as well as technology horizontals. It has significant practices in Banking and Financial services, Communications, Consumer Goods, Energy & Utilities, Health care, Information, Media & Entertainment, Insurance, Life Sciences, Manfacturing, Retail, Technology, Transportation & Logistics and Travel bnnb and Hospitality.
The process of globalization over the past decade has created unprecedented opportunities for global companies in trade, investment, services, and production. The fact that the rapid pace of growth of economic opportunity has not corresponded with the growth of leadership in business ethics and a sense of corporate responsibility has potentially threatening consequences for the reputation of free market economies and businesses. Public concern is accelerated by a wider use of electronic communications that is changing the nature of politics as much as that of business operations (Dunning 2003). The leadership of a few progressive companies, the rise in consciousness of corporate responsibility as an essential feature to sustain global capitalism, and emerging evidence of partnership initiatives which hold the key to equitable development, are all encouraging pointers towards progress. Corporate responsibility is a pact for the mutual benefit between society that needs business for economic and social development, and business that needs a supportive business environment. It is also a pact between capital and management in modern companies, which has been as shaken up by some recent scandals where management disregarded the bond of transparency with shareholders (Dunning 2003).
All too often professional managers and their advisers have been tempted to see the resources of public companies as their own property without the sense of stewardship that owner-managers once had. The balance can only be struck by combining professionalism with transparency. The international nature of the operations of business in trade, investment, and production brings a more complex dimension to business ethics and corporate responsibility in both the cultural aspect of doing business in environments with different norms and values, and in diversity of employees and stakeholders. While, until recently, some companies would argue that they should respect local values even if these are more tolerant of low standards and corruption, the prevailing ethos of the leading multinational enterprises and international institutions is that standards should be universal (Nielsen 1996).
This is not without dilemmas in operating in different cultures, not least where preference is given to relationships along family, tribal, ethnic, and community lines. One of the fundamental problems of addressing ethics and corporate responsibility in an international setting is the existence of many governments that lack the capacity for proper market regulation, let alone the many states which are weak, corrupt, and in a few cases failed states engaged in internal conflict and civil war. Companies engaged in such locations have a compelling reason to engage in collective efforts to promote an enabling environment for corporate citizenship (Nielsen 1996). J&J Co has and believes in corporate responsibility. The company makes sure that it follows all laws and regulations in every country they operate in. It has procedures and processes that make sure that corporate responsibility is implemented not only in internal environment but within its suppliers and trading partners. J&J gives much importance to their personnel; the company makes sure that the welfare of the personnel is given appropriate attention.
When the telecommunication technologies emerged, it offered investors new opportunities for capital gains on their stock holdings. To the extent that this medium promised a huge number of investment opportunities and efficiency gains, it boosted already high valuations of corporations, especially those firms standing to benefit the most from the growth of e-commerce (Guttmann 2002). Investors, whether individual or institutional, were more than ready to apply nontraditional valuation standards to the growth sectors of the new economy (Laurila & Preece 2003).
The competitive nature of the internet put a premium on having good ideas and the skill pool to realize those ideas through fast-paced product development (Volberda 1999). With the perennial rush to get ahead of others, managers depend heavily on new forms of productive capital, such as customer and supplier relationships, brand names, intellectual property rights, flexible organizational structures, entrepreneurial and technological skill pools and teamwork spirit (Horan & Zimmerman 2004).Attracted by the magical powers of the internet, investors were willing to value these unconventional and relatively scarce forms of productive capital at a high premium.
To the extent that all these inputs are intangible in nature, they are difficult to measure. Deprived of standard measurement criteria developed by accounting and economics for physical capital, valuations of intangible capital will be more exposed to the mood swings of the investor community until it works out how to value those resources with reasonable accuracy (Gustafsson & Johnson 2000). The telecommunication industry is one of the most hotly contested industries because of the high success of cellular phones and other telecommunication products.
Cognizant was founded in 1994 as an IT development and maintenance services arm of The Dun & Bradstreet Corporation with Kumar Mahadeva[3] as its Chairman and CEO.[4] The company was spun off as an independent organization two years later. Kumar Mahadeva resigned in 2003 when Lakshmi Narayanan took charge as CEO[5] Cognizant was one of the first IT services companies to organize around key industry verticals as well as technology horizontals. It has significant practices in Banking and Financial services, Communications, Consumer Goods, Energy & Utilities, Health care, Information, Media & Entertainment, Insurance, Life Sciences, Manfacturing, Retail, Technology, Transportation & Logistics and Travel bnnb and Hospitality.
The process of globalization over the past decade has created unprecedented opportunities for global companies in trade, investment, services, and production. The fact that the rapid pace of growth of economic opportunity has not corresponded with the growth of leadership in business ethics and a sense of corporate responsibility has potentially threatening consequences for the reputation of free market economies and businesses. Public concern is accelerated by a wider use of electronic communications that is changing the nature of politics as much as that of business operations (Dunning 2003). The leadership of a few progressive companies, the rise in consciousness of corporate responsibility as an essential feature to sustain global capitalism, and emerging evidence of partnership initiatives which hold the key to equitable development, are all encouraging pointers towards progress. Corporate responsibility is a pact for the mutual benefit between society that needs business for economic and social development, and business that needs a supportive business environment. It is also a pact between capital and management in modern companies, which has been as shaken up by some recent scandals where management disregarded the bond of transparency with shareholders (Dunning 2003).
All too often professional managers and their advisers have been tempted to see the resources of public companies as their own property without the sense of stewardship that owner-managers once had. The balance can only be struck by combining professionalism with transparency. The international nature of the operations of business in trade, investment, and production brings a more complex dimension to business ethics and corporate responsibility in both the cultural aspect of doing business in environments with different norms and values, and in diversity of employees and stakeholders. While, until recently, some companies would argue that they should respect local values even if these are more tolerant of low standards and corruption, the prevailing ethos of the leading multinational enterprises and international institutions is that standards should be universal (Nielsen 1996).
This is not without dilemmas in operating in different cultures, not least where preference is given to relationships along family, tribal, ethnic, and community lines. One of the fundamental problems of addressing ethics and corporate responsibility in an international setting is the existence of many governments that lack the capacity for proper market regulation, let alone the many states which are weak, corrupt, and in a few cases failed states engaged in internal conflict and civil war. Companies engaged in such locations have a compelling reason to engage in collective efforts to promote an enabling environment for corporate citizenship (Nielsen 1996). J&J Co has and believes in corporate responsibility. The company makes sure that it follows all laws and regulations in every country they operate in. It has procedures and processes that make sure that corporate responsibility is implemented not only in internal environment but within its suppliers and trading partners. J&J gives much importance to their personnel; the company makes sure that the welfare of the personnel is given appropriate attention.
When the telecommunication technologies emerged, it offered investors new opportunities for capital gains on their stock holdings. To the extent that this medium promised a huge number of investment opportunities and efficiency gains, it boosted already high valuations of corporations, especially those firms standing to benefit the most from the growth of e-commerce (Guttmann 2002). Investors, whether individual or institutional, were more than ready to apply nontraditional valuation standards to the growth sectors of the new economy (Laurila & Preece 2003).
The competitive nature of the internet put a premium on having good ideas and the skill pool to realize those ideas through fast-paced product development (Volberda 1999). With the perennial rush to get ahead of others, managers depend heavily on new forms of productive capital, such as customer and supplier relationships, brand names, intellectual property rights, flexible organizational structures, entrepreneurial and technological skill pools and teamwork spirit (Horan & Zimmerman 2004).Attracted by the magical powers of the internet, investors were willing to value these unconventional and relatively scarce forms of productive capital at a high premium.
To the extent that all these inputs are intangible in nature, they are difficult to measure. Deprived of standard measurement criteria developed by accounting and economics for physical capital, valuations of intangible capital will be more exposed to the mood swings of the investor community until it works out how to value those resources with reasonable accuracy (Gustafsson & Johnson 2000). The telecommunication industry is one of the most hotly contested industries because of the high success of cellular phones and other telecommunication products.
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