abhishreshthaa
Abhijeet S
Pest Analysis On Clear Channel Communications : Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas.[2] It was founded in 1972 by Lowry Mays and Red McCombs, and specializes in radio broadcasting, concert promotion and hosting, and fixed advertising in the United States through its subsidiaries. After 21 years, Mark Mays stepped down as President and CEO of Clear Channel on June 23, 2010.[3] Mays will remain as Chairman of the Board, a position he has held for a year prior. The Board has engaged Egon Zehnder International, a leading executive search firm, to lead the search for a new CEO.
Clear Channel is the largest owner of full-power AM, FM, and shortwave radio stations and twelve radio channels on XM Satellite Radio, and is also the largest pure-play radio station owner and operator. The group was in the television business until it sold all of its TV stations to Newport Television in 2008.
The term "clear channel" comes from AM broadcasting, referring to a channel (frequency) on which only one station transmits. In U.S. and Canadian broadcasting history, "clear channel" (or class I-A) stations had exclusive rights to their frequencies throughout most of the continent at night, when AM stations travel very far due to skywave. WOAI in San Antonio, Clear Channel's flagship station, was such a station.
- One of the most popular portfolio matrix employed by different companies is the BCG Matrix or growth share matrix. According to Wikipedia, it is a useful tool in brand marketing, product management, strategic management and portfolio analysis. The matrix has significantly aided corporations in the analysis of their product lines, the companies are able to identify what products are an asset and what products are need to be sold off.
Price- it is an important factor in marketing the products and services, consumers usually look at the prices firsthand than the quality of the products. In pricing the company will be able to identify its target market. The following are the different pricing strategies used by businesses, as enumerated in wikipedia:
Competition based pricing- in competition based pricing, the prices of the products and services are based upon the prices of the products that are similar with the competitors.
Cost-plus pricing- In this method the cost of production is added to the margin of profit in order to determine the price of the product.
Creaming or Skimming- in this strategy the organizations sell products at a high price, the companies give up high sales in order to obtain a higher profit. This type of pricing strategy is often employed in electronic products such as computers, cell phones and computer programs.
it is a strategy used by companies to restrict new organizations in entering the business, a perfect example is the low-cost airlines in which few companies are the key players and the competition is not as tough as with other airlines.
Loss Leaders- this is a type of pricing strategy wherein products are sold below the cost in order to encourage the consumers to buy full priced products. An example is the inkjet printers in which the company sells at a very low price, however the consumers pay higher prices in the inks and other products related to it.
Other pricing strategies employed by businesses are the market oriented pricing, penetration pricing, price discrimination, predatory pricing and contribution margin-based pricing.
- In the place, the company identifies the coverage of its products in the market and the different forms of distribution such as direct selling, retailing or wholesaling. The place is an important factor because the organization is able to determine its target markets, competition and possible threats and opportunities.
- promotion is an important aspect in marketing the product because the company distributes the information regarding new products, product lines, brand and company. Different forms of promotion are employed by businesses such as advertising, sales promotion, publicity, tradeshows and many more. Through promotion of products, the company is able to identify their target markets, the promotion of the products have a huge impact on the sales and revenues of the products, an ineffective promotion will produce unpleasant results, therefore the promotional strategy of the company can be either its strength or weakness, it also offers doors for opportunities to improve products through customer feedback.
People- and one of the most important factors in the success of a business is its employees, it can be either the strength or the weakness of the company. An excellent group of workers will provide more positive results and therefore an asset in the company; however employees that do not render good performances will be more of a liability. And in order for the employees to become an asset rather than a liability companies employ different motivational schemes and training.
Clear Channel is the largest owner of full-power AM, FM, and shortwave radio stations and twelve radio channels on XM Satellite Radio, and is also the largest pure-play radio station owner and operator. The group was in the television business until it sold all of its TV stations to Newport Television in 2008.
The term "clear channel" comes from AM broadcasting, referring to a channel (frequency) on which only one station transmits. In U.S. and Canadian broadcasting history, "clear channel" (or class I-A) stations had exclusive rights to their frequencies throughout most of the continent at night, when AM stations travel very far due to skywave. WOAI in San Antonio, Clear Channel's flagship station, was such a station.
- One of the most popular portfolio matrix employed by different companies is the BCG Matrix or growth share matrix. According to Wikipedia, it is a useful tool in brand marketing, product management, strategic management and portfolio analysis. The matrix has significantly aided corporations in the analysis of their product lines, the companies are able to identify what products are an asset and what products are need to be sold off.
Price- it is an important factor in marketing the products and services, consumers usually look at the prices firsthand than the quality of the products. In pricing the company will be able to identify its target market. The following are the different pricing strategies used by businesses, as enumerated in wikipedia:
Competition based pricing- in competition based pricing, the prices of the products and services are based upon the prices of the products that are similar with the competitors.
Cost-plus pricing- In this method the cost of production is added to the margin of profit in order to determine the price of the product.
Creaming or Skimming- in this strategy the organizations sell products at a high price, the companies give up high sales in order to obtain a higher profit. This type of pricing strategy is often employed in electronic products such as computers, cell phones and computer programs.
it is a strategy used by companies to restrict new organizations in entering the business, a perfect example is the low-cost airlines in which few companies are the key players and the competition is not as tough as with other airlines.
Loss Leaders- this is a type of pricing strategy wherein products are sold below the cost in order to encourage the consumers to buy full priced products. An example is the inkjet printers in which the company sells at a very low price, however the consumers pay higher prices in the inks and other products related to it.
Other pricing strategies employed by businesses are the market oriented pricing, penetration pricing, price discrimination, predatory pricing and contribution margin-based pricing.
- In the place, the company identifies the coverage of its products in the market and the different forms of distribution such as direct selling, retailing or wholesaling. The place is an important factor because the organization is able to determine its target markets, competition and possible threats and opportunities.
- promotion is an important aspect in marketing the product because the company distributes the information regarding new products, product lines, brand and company. Different forms of promotion are employed by businesses such as advertising, sales promotion, publicity, tradeshows and many more. Through promotion of products, the company is able to identify their target markets, the promotion of the products have a huge impact on the sales and revenues of the products, an ineffective promotion will produce unpleasant results, therefore the promotional strategy of the company can be either its strength or weakness, it also offers doors for opportunities to improve products through customer feedback.
People- and one of the most important factors in the success of a business is its employees, it can be either the strength or the weakness of the company. An excellent group of workers will provide more positive results and therefore an asset in the company; however employees that do not render good performances will be more of a liability. And in order for the employees to become an asset rather than a liability companies employ different motivational schemes and training.
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