abhishreshthaa
Abhijeet S
Cigna (spelled using all capital letters as 'CIGNA) is a global health services company, owing to its expanding international footprint and the fact that it provides administrative services only (not insurance) to approximately 80 percent of its clients. The corporate headquarters are located at Two Liberty Place in Center City Philadelphia, Pennsylvania. CIGNA also has a major footprint in the Phoenix, Arizona metro area running a full-service staff-model HMO with satellite clinics throughout the region.[1]
Cigna International Expatriate Benefits also operates under CIGNA corporation and provides benefits to customers around the world.
According to its most recent investor report[2] from 2009, CIGNA has approximately 29,300 employees.
In businesses may it be micro, small, medium or large enterprise undergoes different challenges that tests the owners and the management decision-making abilities. Every firm has its own share of strengths and weaknesses, threats and opportunities as well as problems and challenges. And over the past years as more and more corporations emerged and a number of countries have embraced capitalism, various marketing and business tools have come to existence. These marketing plans and strategies have aided a number of companies in their decision-making process. The plans and strategies identify the current situation and standing of the company and the problems that firm is facing and the future risks that it will encounter. In addition, the strengths and weaknesses of the firm are also determined as well as new opportunities and challenges.
This paper examines the different instruments used in the analysis of the current status of an organization, the problems, strengths, weaknesses opportunities and threats that will aid in choosing the right decision that will be beneficial in the organization in the long-run.
In determining the target market and the favourable circumstances for the company, the external factors and internal factors must first be identified. And in recognizing the internal and external factors, which have a huge influence in the decision-making process of an organization, most companies employ the SWOT Analysis. The SWOT Analysis stands for Strengths, Weaknesses, Opportunities and Threats. According to the (2005) the SWOT Analysis is a general method that is used to identify the appropriate applications over various functions of management; however the technique is specifically appropriate in the early levels of marketing and strategic planning. Moreover, the internal factors are the strengths and weaknesses of the firm, and the external factors are the opportunities and threats.
Cigna International Expatriate Benefits also operates under CIGNA corporation and provides benefits to customers around the world.
According to its most recent investor report[2] from 2009, CIGNA has approximately 29,300 employees.
In businesses may it be micro, small, medium or large enterprise undergoes different challenges that tests the owners and the management decision-making abilities. Every firm has its own share of strengths and weaknesses, threats and opportunities as well as problems and challenges. And over the past years as more and more corporations emerged and a number of countries have embraced capitalism, various marketing and business tools have come to existence. These marketing plans and strategies have aided a number of companies in their decision-making process. The plans and strategies identify the current situation and standing of the company and the problems that firm is facing and the future risks that it will encounter. In addition, the strengths and weaknesses of the firm are also determined as well as new opportunities and challenges.
This paper examines the different instruments used in the analysis of the current status of an organization, the problems, strengths, weaknesses opportunities and threats that will aid in choosing the right decision that will be beneficial in the organization in the long-run.
In determining the target market and the favourable circumstances for the company, the external factors and internal factors must first be identified. And in recognizing the internal and external factors, which have a huge influence in the decision-making process of an organization, most companies employ the SWOT Analysis. The SWOT Analysis stands for Strengths, Weaknesses, Opportunities and Threats. According to the (2005) the SWOT Analysis is a general method that is used to identify the appropriate applications over various functions of management; however the technique is specifically appropriate in the early levels of marketing and strategic planning. Moreover, the internal factors are the strengths and weaknesses of the firm, and the external factors are the opportunities and threats.