abhishreshthaa
Abhijeet S
Pest Analysis On CBS Corporation : CBS Corporation (NYSE: CBS, NYSE: CBSA) is an American media conglomerate focused on broadcasting, publishing, billboards, and television production, with most of its operations in the United States. The President and CEO of the company is Leslie Moonves. Sumner Redstone, owner of National Amusements, is CBS's majority shareholder & serves as Chairman. The company began trading on the NYSE on January 3, 2006. Until then, the corporation was known as Viacom, and is the legal successor to said company.[4] A new company, keeping the Viacom name was spun off from CBS. CBS, not Viacom, retains control of the partial and total over-the-air television & radio broadcasting, TV production & distribution , publishing, pay-cable, recording, and outdoor advertising assets formerly owned by the larger company. However, National Amusements, through Redstone, retains majority control of both firms. CBS has its headquarters in Midtown Manhattan, New York City.[5]CBS Corporation (NYSE: CBS, NYSE: CBSA) is an American media conglomerate focused on broadcasting, publishing, billboards, and television production, with most of its operations in the United States. The President and CEO of the company is Leslie Moonves. Sumner Redstone, owner of National Amusements, is CBS's majority shareholder & serves as Chairman. The company began trading on the NYSE on January 3, 2006. Until then, the corporation was known as Viacom, and is the legal successor to said company.[4] A new company, keeping the Viacom name was spun off from CBS. CBS, not Viacom, retains control of the partial and total over-the-air television & radio broadcasting, TV production & distribution , publishing, pay-cable, recording, and outdoor advertising assets formerly owned by the larger company. However, National Amusements, through Redstone, retains majority control of both firms. CBS has its headquarters in Midtown Manhattan, New York City.[5]
Main article: Viacom (1971-2005)
Viacom was created in 1970 as the television syndication division of CBS, and was spun off in 1971. However, in 1999, Viacom acquired its former parent, by this time also named CBS Corporation, formerly Westinghouse Electric Corporation. The prior CBS Corporation also owned CMT and The Nashville Network (now Spike), which remained Viacom properties after the 2005 split, but the prior CBS did not own UPN, Showtime, Paramount Television, Paramount Parks, or Simon and Schuster.
In March 2005, Viacom announced plans of looking into splitting the company into two publicly traded companies, amid issues of the stock price stagnating (although it was alleged that another main force behind the split was the Super Bowl XXXVIII halftime show controversy, which led to MTV not being allowed to produce any more halftime shows, they had also produced the show for Super Bowl XXXV, the first Super Bowl CBS aired since regaining NFL rights and become MTV's corporate sibling).
Old Viacom logo
On June 14, 2005, the Viacom board of directors approved the split of the company into two firms. The CBS Corporation name would be revived for one of the companies, to be headed by longtime television executive (and Viacom co-President)
Avon Products, Inc. is a global manufacturer and marketer of beauty and related products. The firm groups these products into three categories: Beauty, consisting of cosmetics, fragrances and toiletries; beauty Plus, made up of jeweler, watches, apparel and accessories; and Beyond Beauty, with home products, gifts, candles, and other decorative items. The company sells makeup under the Avon Color and Beyond Color brands; skincare products under Anew and Avon Solutions; bath and body products under Avon Skin-So-Soft and Naturals; hair care products under Advance techniques; supplements and therapeutic products under Avon wellness; and fragrance products under Avon Fragrance.
This report analyzes the marketing environment and the different marketing strategies that Avon employs. The author also intends to present suggestions in marketing.
Company Mission
In order to establish an understanding of where the marketing strategies of Avon is based, let us look at Avon’s company mission. Avon is a global company, thus the business environment in which it operates is more complex and challenging. The company upholds its high standards of integrity and ethical conduct.
Marketing Environment
In this section, two marketing environment analysis tools will be used in order to analyze the marketing environment of Avon. These tools are SWOT analysis and PEST analysis.
Main article: Viacom (1971-2005)
Viacom was created in 1970 as the television syndication division of CBS, and was spun off in 1971. However, in 1999, Viacom acquired its former parent, by this time also named CBS Corporation, formerly Westinghouse Electric Corporation. The prior CBS Corporation also owned CMT and The Nashville Network (now Spike), which remained Viacom properties after the 2005 split, but the prior CBS did not own UPN, Showtime, Paramount Television, Paramount Parks, or Simon and Schuster.
In March 2005, Viacom announced plans of looking into splitting the company into two publicly traded companies, amid issues of the stock price stagnating (although it was alleged that another main force behind the split was the Super Bowl XXXVIII halftime show controversy, which led to MTV not being allowed to produce any more halftime shows, they had also produced the show for Super Bowl XXXV, the first Super Bowl CBS aired since regaining NFL rights and become MTV's corporate sibling).
Old Viacom logo
On June 14, 2005, the Viacom board of directors approved the split of the company into two firms. The CBS Corporation name would be revived for one of the companies, to be headed by longtime television executive (and Viacom co-President)
Avon Products, Inc. is a global manufacturer and marketer of beauty and related products. The firm groups these products into three categories: Beauty, consisting of cosmetics, fragrances and toiletries; beauty Plus, made up of jeweler, watches, apparel and accessories; and Beyond Beauty, with home products, gifts, candles, and other decorative items. The company sells makeup under the Avon Color and Beyond Color brands; skincare products under Anew and Avon Solutions; bath and body products under Avon Skin-So-Soft and Naturals; hair care products under Advance techniques; supplements and therapeutic products under Avon wellness; and fragrance products under Avon Fragrance.
This report analyzes the marketing environment and the different marketing strategies that Avon employs. The author also intends to present suggestions in marketing.
Company Mission
In order to establish an understanding of where the marketing strategies of Avon is based, let us look at Avon’s company mission. Avon is a global company, thus the business environment in which it operates is more complex and challenging. The company upholds its high standards of integrity and ethical conduct.
Marketing Environment
In this section, two marketing environment analysis tools will be used in order to analyze the marketing environment of Avon. These tools are SWOT analysis and PEST analysis.
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