abhishreshthaa
Abhijeet S
COF, or Capital One Financial Corp. (NYSE: COF) is a U.S. based bank holding company specializing in credit cards, home loans, auto loans, banking, and savings products. A member of the Fortune 500, the company helped pioneer the mass marketing of credit cards in the early 1990s, and it is now the fourth largest customer of the United States Postal Service and has the 8th largest deposit portfolio in the United States.[3][4] It has its corporate offices in Tysons Corner, unincorporated Fairfax County, Virginia, near McLean.
Capital One was founded in 1988 by Richard Fairbank and Nigel Morris[6] as a spin-off of Richmond, Virginia-based Signet Banking Corp (which was subsequently acquired in 1997 by First Union Corp.).
Capital One entered the retail banking market with its acquisition of New Orleans, Louisiana-based Hibernia National Bank in 2005 and Melville, New York-based North Fork Bancorporation in 2006. North Fork Bank and Superior Savings of New England, both subsidiaries of North Fork Bancorporation, began using the branding of Capital One Bank on March 10, 2008.[7][8]. On December 4, 2008, Capital One announced it would purchase Chevy Chase Bank for $520 million.[9]
Capital One responded to the 2007 subprime mortgage financial crisis by jettisoning its mortgage platform, GreenPoint Mortgage, due in part to investor pressures.[10]
On November 14, 2008, Capital One Financial Corporation was the recipient of $3.56 billion of the Emergency Economic Stabilization Act Federal bail-out in the form of a preferred stock purchase. [11][Full citation needed] On June 17, 2009, Capital One completed the repurchase of the 3,555,199 shares of the preferred stock the company issued to the U.S. Treasury.
To start off, regarding the circumstances that the key players of the food retailing industry created their own supermarket brands and the offer of other products may also represent potential competition within the company itself.
It also needs to be considered that the more complicated an industry’s market structures are, the less applicable this model is. Furthermore Porter’s Five Forces Model does not take into account non-market forces such as public and stakeholders, which could be regarded as a “sixth force”. (This force will be briefly discussed at the end of this analysis.)
It is essential for any business to have an overview of the forces influencing a company’s competitiveness. As there is a wide range of environmental, competitive factors, this tool was regarded as offering a good basis for the location of direct competitors as well as further forces such as the powerful customers.
As an analysis of the competitive environment of individual SBUs within the companies has not been possible, it was carried out at a level of the whole business. So it needs to be beard in mind, that this analysis therefore, can only be considered as a “starting point in understanding the competitive forces (2002, pp. 112-113).”
The “Sixth” Force:
Public and Stakeholders
The current trend towards an increased demand of healthier food and environmental friendly packaging material has a large impact on the companies. In this context, the companies’ individual competitiveness depends on how well they adjust their product range and strategy to these new customer needs.
Capital One was founded in 1988 by Richard Fairbank and Nigel Morris[6] as a spin-off of Richmond, Virginia-based Signet Banking Corp (which was subsequently acquired in 1997 by First Union Corp.).
Capital One entered the retail banking market with its acquisition of New Orleans, Louisiana-based Hibernia National Bank in 2005 and Melville, New York-based North Fork Bancorporation in 2006. North Fork Bank and Superior Savings of New England, both subsidiaries of North Fork Bancorporation, began using the branding of Capital One Bank on March 10, 2008.[7][8]. On December 4, 2008, Capital One announced it would purchase Chevy Chase Bank for $520 million.[9]
Capital One responded to the 2007 subprime mortgage financial crisis by jettisoning its mortgage platform, GreenPoint Mortgage, due in part to investor pressures.[10]
On November 14, 2008, Capital One Financial Corporation was the recipient of $3.56 billion of the Emergency Economic Stabilization Act Federal bail-out in the form of a preferred stock purchase. [11][Full citation needed] On June 17, 2009, Capital One completed the repurchase of the 3,555,199 shares of the preferred stock the company issued to the U.S. Treasury.
To start off, regarding the circumstances that the key players of the food retailing industry created their own supermarket brands and the offer of other products may also represent potential competition within the company itself.
It also needs to be considered that the more complicated an industry’s market structures are, the less applicable this model is. Furthermore Porter’s Five Forces Model does not take into account non-market forces such as public and stakeholders, which could be regarded as a “sixth force”. (This force will be briefly discussed at the end of this analysis.)
It is essential for any business to have an overview of the forces influencing a company’s competitiveness. As there is a wide range of environmental, competitive factors, this tool was regarded as offering a good basis for the location of direct competitors as well as further forces such as the powerful customers.
As an analysis of the competitive environment of individual SBUs within the companies has not been possible, it was carried out at a level of the whole business. So it needs to be beard in mind, that this analysis therefore, can only be considered as a “starting point in understanding the competitive forces (2002, pp. 112-113).”
The “Sixth” Force:
Public and Stakeholders
The current trend towards an increased demand of healthier food and environmental friendly packaging material has a large impact on the companies. In this context, the companies’ individual competitiveness depends on how well they adjust their product range and strategy to these new customer needs.