abhishreshthaa

Abhijeet S
BNY Mellon Corporation (NYSE: BK) is a global financial services company formed on 1 July 2007 as result of the merger of The Bank of New York and Mellon Financial Corporation.[5] The company employs about 42,900 staff worldwide and has over US$928 billion in assets under management and $20.2 trillion in assets under custody and administration.[4] It operates in six primary financial services sectors including asset management, asset servicing, wealth management, broker-dealer and advisory services, issuance services, and treasury services.[6] It is the oldest banking corporation in the United States, tracing its origins to the establishment of the Bank of New York in 1784, by American Founding Father Alexander Hamilton.


Bank of New York
The Walton Mansion housed the Bank of New York from 1784 to 1787.
Alexander Hamilton shortly after the American Revolution.

The Bank of New York was founded by Alexander Hamilton on 9 June 1784, in the old Walton Mansion in New York City.[7][8][9] The President of the new bank was former Major General Alexander McDougall, with William Winston Seaton as the Chief Cashier.[9] In 1792 when the New York Stock Exchange was first opened, The Bank of New York was the first company to be traded on the Exchange.[10] When the bank had been founded in 1784, it had been established by a series of documents drawn up by Alexander Hamilton.[9] It wasn't until 2 May 1791 that the Bank was able to procure a charter.[9]



Three main competitors of Zara pose the biggest threats. These are Mango, the Gap and H&M. Almost any retailer can be a threat to Zara due to its wide range of merchandise categories. The Gap is one of Zara’s main competitors as it also sell the same merchandise as Zara does at a more affordable prices and less trendy styles. The company also has a world-wide presence. H&M (Hennes and Mauritz) is one of Zara’s most threatening competitors. H&M also has been quick to internationalize which allows it to gain sales in countries outside its native Sweden. H&M also is more attentive when entering new markets and tends to enter one country at a time, as opposed to Zara who multitasks globally. H&M builds distribution centers in their international locations in order to cut down lead times and potential logistics costs. Another threat to Zara is that H&M carries trendy clothing choices that they have designed based on the melding of international apparel tastes (Craig et al 2004). Mango, also a Spanish fashion retailer is also known for its excellent business model and supply chain management. Mango has a history comparable to Zara’s being a Spanish company with approximately the same number of stores in the same number of countries worldwide, and a recent history of great success. Like Zara, all the Mango stores are located in prime positions, whether in the main shopping centers or premises located in city centers. Stores are of sufficient size to display its collections. The products of Mango are also similar to Zara’s in style, pricing and quality. However, Mango is very different from Zara in organizational strategy as Mango is based on a franchising system, and in marketing strategy, relying heavily on advertising campaigns.
 
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