abhishreshthaa

Abhijeet S
Birdwell is an American surf clothing company, headquartered in California, makers of Birdwell Beach Britches. Founded by Carrie Birdwell Mann in 1961, the company manufactures and sells customized heavy-duty swimsuits, which are sold internationally. With four basic models, various fabrics, including Surfnyl, Tectyl, heavy nylon, sailcloth, and canvas, more than 40 colors, and various other options, the combinations that can be created are nearly endless. Justifiably, the company's motto is "We don't build 1000 things. We build one thing 1000 ways."

The swimsuits themselves, which resemble board shorts, are paneled swimsuits, with waistbands resembling boxing trunks, always double-stitched, always with two layers of fabric. These shorts are known and favored among surfers, lifeguards, and paddleboarders, due to their quick-drying design and extreme durability; with an estimated 10 years for average use, and 2–5 for more strenuous use.

On all of the trunks, there is a 2 square inch (50 mm) logo, of a stylized anthropomorphic surfboard, wearing, of course, Birdwell Beach Britches, nicknamed "Birdie"


The omnipresence of global trends and innovations debunk the idea of business monopoly and empire states. Today, the trends are set to maximize the potential of human powers by trivializing simple phenomena in order to fashion complex and subtle effects. In the minds of prominent sociologists and philosophers these trivialization of occurrences brought about by man’s deepest desire of uncovering the truth and meaning of life. However, our correspondence and connection with the truth is indirect and diluted which can only be accessible via representations and constructs. Hence, the necessity, though, not necessarily is, of excavating the truth embedded on phenomena became an ordinary human laborious pursuit.

Moreover, due to rapid changes on various aspects of human life our reactions vary depending on the way we perceive it, while forming effective and efficient mechanisms become a mechanical elocutionary act. This fact is paralleled with the nature and condition of business operations wherein technology dictates in setting the trends and innovations. Moreover, such despotic nature of technology invigorates the force and power of globalization to deeply penetrate all human spheres of interaction.

Technology, Market, and Trends

The incorrigibility of technological advancement obviously shoves business operations and economic modes to be flexible. Here, business movers, analysts, strategists, theorists, scholars, and other personalities with significant role in business management and economic functions should be shrewd enough to incline their attention to the unexpected events and surprises which charily crafted by setters of global trends and innovations. Therefore, in business operations incessant assessment, evaluation, and revision of organization’s strategies, programs, standards, objectives and goals are imperative. So much so, that such relentless observation should have mixed with collective effort and work of all representatives and members of the giving organizational body.

Hence, the evolution of marketing processes and modes of producing goods and services was not only invented during the recent centuries but, was already present when the first civilization came to existence. Although, no proper and serious study made at those times, recent discoveries and theoretical principles were, I believe, are products of the precedents civilizations. Meanwhile, not until Frederick Taylor’s revolutionary theory which led to crumble the traditional management process and replaced it with a scientific-based management process stupefied managers, capitalists, and movers of his time.
 
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