abhishreshthaa
Abhijeet S
Pest Analysis On Biggby Coffee : Biggby Coffee (pronounced Big-Bee) is a privately owned coffee franchise business based in East Lansing, Michigan. Founded March 1995 as Beaner's by Bob Fish and Mary Roszel, the first location opened its doors in East Lansing near the campus of Michigan State University on March 15, 1995, in a former Arby's.
Biggby began franchising in 1999. As of September 2010, Biggby Coffee had 118 stores in Alabama, Florida, Georgia, Illinois, Indiana, Michigan, Ohio, South Carolina, and Wisconsin.
The company headquarters is located at 2501 Coolidge Road, East Lansing, Michigan.
Political status
The Hong Kong government pursues a market oriented approach to commerce. Hong Kong is a duty free port with few barriers to trade in goods and services and few restrictions on foreign capital flows and investment.
The Hong Kong government has re-notified the World Trade Organization (WTO) of its intention to implement mandatory nutrition labelling regulations. The government is in various stages of implementing several labelling schemes that could raise significant barriers to consumer-ready US-origin processed food exports.
4.2 Economic
Hong Kong is a gateway to China, the world’s freest economy and the world’s most services-oriented economy (services sectors accounting for 90% of GDP).
Doing businesses in Hong Kong can enjoy low taxes, unrivalled location, world-class infrastructure, rules of law, clean government, free flow of information, skilled workforce. The Closer Economic Partnership Arrangement (CEPA) gives cash saving and other benefits to exporters of goods and services from Hong Kong to the Mainland.
4.3 Social cultural
To stay in step with the new cyber economy, people were /trended to be Internet literate and they wanted to be able to access the Internet at convenient locations.
Coffee bar culture has extended well beyond Hong Kong local market and is penetrating other Asian Countries including Singapore and China due to phenomenal consumer demand and rapid opening programmes by coffee bar chains Starbucks, McCafe, Pret A Manager and others.
The change in social cultural has impacted in increasing demand for imported coffee. Statistics showed that in 2006, a total of about 5,018 tonnes of imported coffee beans and coffee powder, and 2196 tones of imported coffee products (e.g. instant coffee) were consumed in Hong Kong.
4.4 Technology factor
The technology impact is considered to be high. For instance, IT brings coffee industry a ‘smart card’ system that stores pre-paid credit for customers, allowing them to dispense with cash and offering a discount on purchases as a loyalty reward. Customer preference information can be integrated so that service staff may offer knowledgeable suggestions to cardholders and greeting them by name.
Biggby began franchising in 1999. As of September 2010, Biggby Coffee had 118 stores in Alabama, Florida, Georgia, Illinois, Indiana, Michigan, Ohio, South Carolina, and Wisconsin.
The company headquarters is located at 2501 Coolidge Road, East Lansing, Michigan.
Political status
The Hong Kong government pursues a market oriented approach to commerce. Hong Kong is a duty free port with few barriers to trade in goods and services and few restrictions on foreign capital flows and investment.
The Hong Kong government has re-notified the World Trade Organization (WTO) of its intention to implement mandatory nutrition labelling regulations. The government is in various stages of implementing several labelling schemes that could raise significant barriers to consumer-ready US-origin processed food exports.
4.2 Economic
Hong Kong is a gateway to China, the world’s freest economy and the world’s most services-oriented economy (services sectors accounting for 90% of GDP).
Doing businesses in Hong Kong can enjoy low taxes, unrivalled location, world-class infrastructure, rules of law, clean government, free flow of information, skilled workforce. The Closer Economic Partnership Arrangement (CEPA) gives cash saving and other benefits to exporters of goods and services from Hong Kong to the Mainland.
4.3 Social cultural
To stay in step with the new cyber economy, people were /trended to be Internet literate and they wanted to be able to access the Internet at convenient locations.
Coffee bar culture has extended well beyond Hong Kong local market and is penetrating other Asian Countries including Singapore and China due to phenomenal consumer demand and rapid opening programmes by coffee bar chains Starbucks, McCafe, Pret A Manager and others.
The change in social cultural has impacted in increasing demand for imported coffee. Statistics showed that in 2006, a total of about 5,018 tonnes of imported coffee beans and coffee powder, and 2196 tones of imported coffee products (e.g. instant coffee) were consumed in Hong Kong.
4.4 Technology factor
The technology impact is considered to be high. For instance, IT brings coffee industry a ‘smart card’ system that stores pre-paid credit for customers, allowing them to dispense with cash and offering a discount on purchases as a loyalty reward. Customer preference information can be integrated so that service staff may offer knowledgeable suggestions to cardholders and greeting them by name.
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