abhishreshthaa
Abhijeet S
Belk is a department store chain founded in 1888 in Monroe, North Carolina, today part of the Charlotte metropolitan area. After the founding of the first Belk store, the company grew in size and influence throughout the South via the chain in the USA,[1] with its stores primarily located in the Southern USA.
The chain has four flagship locations:
* SouthPark Mall, in Charlotte, North Carolina, houses the chain's largest store, with more than 330,000 square feet (31,000 m2). The store was built in 1970 as one of the mall's original anchor stores. The mall was co-developed by the Belk and Ivey families.
* Crabtree Valley Mall. in Raleigh, North Carolina, is where Belk built a similarly elaborate 251,000-square-foot (23,300 m2) store in 1972 (subsequently expanded to 320,000 square feet (30,000 m2) in 2007) in North Carolina's high-tech Research Triangle.
* The Summit, in Birmingham, Alabama, houses the third flagship, built in 1997, which opened as a Parisian store and one of the lifestyle center's original anchors. Its intended conversion to a Belk flagship was officially announced on April 25, 2007, with the reorganization complete by September 2007.
* Phipps Plaza, in Atlanta, Georgia, contains the fourth flagship, which also opened as Parisian, part of a 1992 expansion of the mall in which the store became the third mall anchor. Like the store at The Summit, it converted to a Belk by September 2007, although its conversion to flagship wasn't officially announced until November 2, 2007.
As mentioned above, the rechargeable batteries of the Rayovac target both the commercial and household markets in North America.
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The company can use new marketing strategy to offer their products in the market. The rechargeable batteries are considered as a new technology or new products in the market and only few believe in this product. In this regard, Rayovac should be able to use effective marketing strategy to offer and provide their products in the market.
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The company should be able to recruit efficient human resources through their new leader Bob Falconi. With these effective human resources, the company must implement new marketing strategy to meet the objectives and goals of Rayovac.
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In terms of systems, the company must determine which marketing and management systems should be implemented. For Rayovac, the company should use a diversification strategy and information technology to ensure that all their operations will run smoothly and effectively. The company may also use focus strategy. Focus strategy is aimed at a segment of the market fro a product rather than at the whole market or many markets (Campbell & Stonehouse, 2002). The successful way using focus strategy is to tailor a broad of product development strengths to a relatively narrow market segment that they know very well.
All in all, it can be said that in order for Rayovac to conquer the North American market, they must be able to consider a new marketing and management strategy to ensure competitive position and long-term sustainable advantage in the market. In addition, it can also be concluded that Rayovac Corp is in need of a strategic market entry plan to ensure success in North American market.
The chain has four flagship locations:
* SouthPark Mall, in Charlotte, North Carolina, houses the chain's largest store, with more than 330,000 square feet (31,000 m2). The store was built in 1970 as one of the mall's original anchor stores. The mall was co-developed by the Belk and Ivey families.
* Crabtree Valley Mall. in Raleigh, North Carolina, is where Belk built a similarly elaborate 251,000-square-foot (23,300 m2) store in 1972 (subsequently expanded to 320,000 square feet (30,000 m2) in 2007) in North Carolina's high-tech Research Triangle.
* The Summit, in Birmingham, Alabama, houses the third flagship, built in 1997, which opened as a Parisian store and one of the lifestyle center's original anchors. Its intended conversion to a Belk flagship was officially announced on April 25, 2007, with the reorganization complete by September 2007.
* Phipps Plaza, in Atlanta, Georgia, contains the fourth flagship, which also opened as Parisian, part of a 1992 expansion of the mall in which the store became the third mall anchor. Like the store at The Summit, it converted to a Belk by September 2007, although its conversion to flagship wasn't officially announced until November 2, 2007.
As mentioned above, the rechargeable batteries of the Rayovac target both the commercial and household markets in North America.
§
The company can use new marketing strategy to offer their products in the market. The rechargeable batteries are considered as a new technology or new products in the market and only few believe in this product. In this regard, Rayovac should be able to use effective marketing strategy to offer and provide their products in the market.
§
The company should be able to recruit efficient human resources through their new leader Bob Falconi. With these effective human resources, the company must implement new marketing strategy to meet the objectives and goals of Rayovac.
§
In terms of systems, the company must determine which marketing and management systems should be implemented. For Rayovac, the company should use a diversification strategy and information technology to ensure that all their operations will run smoothly and effectively. The company may also use focus strategy. Focus strategy is aimed at a segment of the market fro a product rather than at the whole market or many markets (Campbell & Stonehouse, 2002). The successful way using focus strategy is to tailor a broad of product development strengths to a relatively narrow market segment that they know very well.
All in all, it can be said that in order for Rayovac to conquer the North American market, they must be able to consider a new marketing and management strategy to ensure competitive position and long-term sustainable advantage in the market. In addition, it can also be concluded that Rayovac Corp is in need of a strategic market entry plan to ensure success in North American market.