abhishreshthaa
Abhijeet S
Beckman Coulter Inc., is a company that makes biomedical laboratory instruments. Founded by Caltech professor Arnold O. Beckman in 1935 as National Technical Laboratories to commercialize a pH meter that he had invented, the company eventually grew to employ over 10,000 people, with $2.4 billion in annual sales by 2004. Its current headquarters are in Brea, California.
In the 1940s, Beckman changed the name to Arnold O. Beckman, Inc. to sell oxygen analyzers, the Helipot precision potentiometer, and spectrophotometers. In the 1950s, the company name changed to Beckman Instruments, Inc..
In 1955, Beckman established the seminal Shockley Semiconductor Laboratory as a division of Beckman Instruments to begin commercializing the semiconductor transistor technology invented by Caltech alumnus William Shockley. Because Shockley's aging mother lived in Palo Alto, California, the Shockley Laboratory was established in nearby Mountain View, California, and thus, "Silicon Valley" was born.
In 1982, the company merged into SmithKline to form SmithKline Beckman, with Arnold Beckman as vice chairman, but regained its independence in 1989 after SmithKline merged with Beecham Group to form SmithKline Beecham
o
One of its strength of Rayovac Corp is its being a very profitable company, in both its domestic and international branches. In addition, Rayovac is a global brand established upon a reputation of quality products and services with branches in different regions. In addition, the key strength of the company include their unique management style and technological infrastructure. The strategies used by the Rayovac include intensive strategy, which aims to competently position and promote their battery products in North America and other parts of the region. To improve financial performance, the company sees to it that they utilise all their resources in a manner that will be beneficial to enhance the performance of the company.
o
According to the given case, one of the perceived weaknesses of Rayovac is their inability to outgrow their competitors like Duracell and Energizer which dominates the market, especially North American market in terms of prices. In addition, one of the weaknesses of the Rayovac is their inability to market efficiently their new battery products in the market.
o
With the management system of the Rayovac, the company has bigger opportunities to enter and lead the North American market in terms of providing battery and rechargeable batteries to its residents, commercial and industrial clients or even have an opportunity to be the number one battery company in the whole region. With the continuous innovation of the company, the company can gain loyalty from their customers to make them more competitive in the marketplace. The continuous initiatives of the company in diversification of its products also open new opportunities to make the business become stronger to outgrow all its rival companies.
o
Fast paced technological advancement may be a threat to Rayovac Corporation as a whole. In terms of the competitors, the company should be able to provide unique and more technologically advanced products and services to be able to survive in the stiff competition in the battery industry.
In the 1940s, Beckman changed the name to Arnold O. Beckman, Inc. to sell oxygen analyzers, the Helipot precision potentiometer, and spectrophotometers. In the 1950s, the company name changed to Beckman Instruments, Inc..
In 1955, Beckman established the seminal Shockley Semiconductor Laboratory as a division of Beckman Instruments to begin commercializing the semiconductor transistor technology invented by Caltech alumnus William Shockley. Because Shockley's aging mother lived in Palo Alto, California, the Shockley Laboratory was established in nearby Mountain View, California, and thus, "Silicon Valley" was born.
In 1982, the company merged into SmithKline to form SmithKline Beckman, with Arnold Beckman as vice chairman, but regained its independence in 1989 after SmithKline merged with Beecham Group to form SmithKline Beecham
o
One of its strength of Rayovac Corp is its being a very profitable company, in both its domestic and international branches. In addition, Rayovac is a global brand established upon a reputation of quality products and services with branches in different regions. In addition, the key strength of the company include their unique management style and technological infrastructure. The strategies used by the Rayovac include intensive strategy, which aims to competently position and promote their battery products in North America and other parts of the region. To improve financial performance, the company sees to it that they utilise all their resources in a manner that will be beneficial to enhance the performance of the company.
o
According to the given case, one of the perceived weaknesses of Rayovac is their inability to outgrow their competitors like Duracell and Energizer which dominates the market, especially North American market in terms of prices. In addition, one of the weaknesses of the Rayovac is their inability to market efficiently their new battery products in the market.
o
With the management system of the Rayovac, the company has bigger opportunities to enter and lead the North American market in terms of providing battery and rechargeable batteries to its residents, commercial and industrial clients or even have an opportunity to be the number one battery company in the whole region. With the continuous innovation of the company, the company can gain loyalty from their customers to make them more competitive in the marketplace. The continuous initiatives of the company in diversification of its products also open new opportunities to make the business become stronger to outgrow all its rival companies.
o
Fast paced technological advancement may be a threat to Rayovac Corporation as a whole. In terms of the competitors, the company should be able to provide unique and more technologically advanced products and services to be able to survive in the stiff competition in the battery industry.