abhishreshthaa
Abhijeet S
Avaya Inc. is a privately held telecommunications company which specializes in enterprise network, telephony, and call center technology. Formerly the Business Communications unit of Lucent Technologies, it was spun off on October 1, 2000, with 34,000 employees.
Since being spun off, Avaya has sold its manufacturing and connectivity businesses and acquired several companies to support its current product set – Vista, VPNet. Quintus, Routescience, Nimcat Networks, Spectel, Ubiquity Software and Traverse Networks. Sales through channels have grown from 98% direct to 50% alternative channels.
Avaya has also expanded in Europe through the acquisition of Tenovis and in Asia through a majority interest in Tata Telecom (now Avaya Global Connect).
In 2008 it had approximately 17,500 employees, 40% of whom are located outside the US. Avaya's global headquarters are located in Basking Ridge, New Jersey, with Kevin J. Kennedy appointed as its Chief Executive Officer.
Bell Canada (BCE), using Avaya's hardware, was the official Converged 10 Gigabit Ethernet network provider for the 2010 Winter Olympics.[1] Avaya was the official Converged Communications Provider for the 2006 FIFA World Cup. It also previously provided the communications networks for the 2002 FIFA World Cup and the FIFA Women's World Cup in 2003.
In July and August 2000 interviews reported that Avaya Communications would be created on 1 October 2000 when the unified communications and call center businesses left Lucent enterprise. Henry Schacht became the board chairman and the first CEO was Don Peterson who was promoted from the CFO of Lucent.[2] Avaya when first spun off it had a stock symbol of AV and debuted at $20 a share.[3] In 2006 Louis D'Ambrosio took over as the CEO and president of Avaya.[4] On October 26, 2007 Avaya was acquired by two private equity firms, TPG Capital and Silver Lake Partners, for $8.2 billion.[5] As a result of this transaction Avaya became a privately held company, no longer traded on any stock market. On November 9, 2007, the firms completed their buy-out and Avaya shareholders received $17.50 per share of owned common stock.
Innovation is another important aspects that must be maintained by any organizations and companies, more specifically, those who are into the global market. It will be important to give the customers something new that will awaken their interest and will anticipate them. The said scenario will serve as marketing strategy because the customer will wait for something new. In the case of the company, Puma AG is doing its best in terms of innovation process. That is the reason of the company for its implementation of decentralized communication or virtualized organizational structure. Their innovation or R&D processes are being done in different region mainly, in the USA and Germany. The said strategy helps the company to target the demands and needs of those customers who are into the two categories of sports which are the American and the European sports.
The company is also focusing on the huge change in the sports industry, and that is the emergence of different extreme sports as well as other outdoor sports such as hockey, skateboarding, biking etc. This will help the company to target the needs of those growing segment of possible customers.
It is also important for the company to implement their CSR; this is due to the fact that CSR is considered as one of the most influential as well as most effective marketing strategies as of now.
There are many important factors that must be considered by the company in order to improve their performance as well as their position in the market. One of this is to focus more on the US market, not only on those emerging market, more primarily in Asia. This is due the fact that USA is considered as one of the most important market in terms of sports products and sports industry.
The company must also focus on the relationship of their revenue and expenses. This is due to the fact that the company is spending too much for marketing and other related activities, and it is somewhat high compare to the expenses. That is why the net sales of the company are somewhat low. However, the company must continue their strong marketing strategies as the brands appearances and visibilities in different events and happenings that are related to sports.
In terms of the Pinault Printemps and Redoute (PPR) and Puma AG, there are different advantages that can be created because of the said partnership. This can help Puma AG to continue its plan and implementation of different strategies that can help them to become the most important as well as most loved sports and athlete’s brands in the world.
Since being spun off, Avaya has sold its manufacturing and connectivity businesses and acquired several companies to support its current product set – Vista, VPNet. Quintus, Routescience, Nimcat Networks, Spectel, Ubiquity Software and Traverse Networks. Sales through channels have grown from 98% direct to 50% alternative channels.
Avaya has also expanded in Europe through the acquisition of Tenovis and in Asia through a majority interest in Tata Telecom (now Avaya Global Connect).
In 2008 it had approximately 17,500 employees, 40% of whom are located outside the US. Avaya's global headquarters are located in Basking Ridge, New Jersey, with Kevin J. Kennedy appointed as its Chief Executive Officer.
Bell Canada (BCE), using Avaya's hardware, was the official Converged 10 Gigabit Ethernet network provider for the 2010 Winter Olympics.[1] Avaya was the official Converged Communications Provider for the 2006 FIFA World Cup. It also previously provided the communications networks for the 2002 FIFA World Cup and the FIFA Women's World Cup in 2003.
In July and August 2000 interviews reported that Avaya Communications would be created on 1 October 2000 when the unified communications and call center businesses left Lucent enterprise. Henry Schacht became the board chairman and the first CEO was Don Peterson who was promoted from the CFO of Lucent.[2] Avaya when first spun off it had a stock symbol of AV and debuted at $20 a share.[3] In 2006 Louis D'Ambrosio took over as the CEO and president of Avaya.[4] On October 26, 2007 Avaya was acquired by two private equity firms, TPG Capital and Silver Lake Partners, for $8.2 billion.[5] As a result of this transaction Avaya became a privately held company, no longer traded on any stock market. On November 9, 2007, the firms completed their buy-out and Avaya shareholders received $17.50 per share of owned common stock.
Innovation is another important aspects that must be maintained by any organizations and companies, more specifically, those who are into the global market. It will be important to give the customers something new that will awaken their interest and will anticipate them. The said scenario will serve as marketing strategy because the customer will wait for something new. In the case of the company, Puma AG is doing its best in terms of innovation process. That is the reason of the company for its implementation of decentralized communication or virtualized organizational structure. Their innovation or R&D processes are being done in different region mainly, in the USA and Germany. The said strategy helps the company to target the demands and needs of those customers who are into the two categories of sports which are the American and the European sports.
The company is also focusing on the huge change in the sports industry, and that is the emergence of different extreme sports as well as other outdoor sports such as hockey, skateboarding, biking etc. This will help the company to target the needs of those growing segment of possible customers.
It is also important for the company to implement their CSR; this is due to the fact that CSR is considered as one of the most influential as well as most effective marketing strategies as of now.
There are many important factors that must be considered by the company in order to improve their performance as well as their position in the market. One of this is to focus more on the US market, not only on those emerging market, more primarily in Asia. This is due the fact that USA is considered as one of the most important market in terms of sports products and sports industry.
The company must also focus on the relationship of their revenue and expenses. This is due to the fact that the company is spending too much for marketing and other related activities, and it is somewhat high compare to the expenses. That is why the net sales of the company are somewhat low. However, the company must continue their strong marketing strategies as the brands appearances and visibilities in different events and happenings that are related to sports.
In terms of the Pinault Printemps and Redoute (PPR) and Puma AG, there are different advantages that can be created because of the said partnership. This can help Puma AG to continue its plan and implementation of different strategies that can help them to become the most important as well as most loved sports and athlete’s brands in the world.