abhishreshthaa
Abhijeet S
AutoNation, the largest Auto Retailer in the USA[3], was founded by entrepreneur H. Wayne Huizenga,[4] also founder of Blockbuster and Waste Management.[5] The company, founded in 1996, is headquartered in Fort Lauderdale, Florida. The current Chairman and CEO is Mike Jackson, former CEO of Mercedes Benz North America. The current President and Chief Operation Officer is Mike Maroone; previously of Maroone Automotive Group of South Florida.
AutoNation has 252 dealerships across the USA, and has approximately 18,000 employees. It sells 37 different manufacturer brands nationwide and outsells every other automotive retailer in the U.S. It is ranked #212 in the 2010 Fortune 500.[6] The company has a significant internet presence, offering its entire inventory for online searching.[7]
Total company revenue is as follows:
* 59% New Vehicles
* 23% Used Vehicles
* 14% Parts and Service
* 3% Financing and Insurance
There are many strategies that are being implemented by the company in order to regain and maintain their performance and eventually their position in the market. One of the most important aspects of the company is the distribution of the products and other activities that are associated in the relationship with the local partners. The company has its different regional hubs that are located in different regions such as: Germany that is responsible for the Western Europe; the US for the America; Austria for the Eastern Europe, Africa as well as the Middle East; Hong Kong for the operation in Asia; Australia for the Pacific Region; and Japan for the independent region (Kaufmann, 2005). All of the said hubs are established in order to handle the different aspects and activities regarding the distributions as well as licenses. The said strategy had helped the company to have a active position in the market in order to capture and analyze the differences between the different regions that helped the company to create their strategies for the global brand initiatives (Kaufmann, 2005).
The primary strategy of the company regarding their products is visible in their lines of products. The company had designed it to address the different needs of athletes from different sports. That is the primary reason why the company designed their product lines with different categories that are based on the different types of sports. But the company focuses on the needs of the customers from the categories of football and running. Aside from the footwear and apparel, the company is also offering different accessories that are associated with different sports; this is to meet the demands of those customers that are already associating sports with fashion (Kauffman, 2005).
The most important part of innovation process of the company is their introduction of different apparel, gadgets as well as accessories with connection to the new and arriving extreme sports in the world. The company had introduced the Action Sports line in order to meet the demands of the customers that are into the extreme sports such as BMX or biking, skateboard as well as the downhill mountain biking (Kauffman, 2005). This enables the company to compete with those companies such as Vans that are targeting specifically the extreme sports market. Furthermore, the said strategy helps to expand the lines of products of the company and increase their market.
Another important development in the product line of the company is their exclusive lifestyle brand for women’s clothing, which is Nuala (Kauffman, 2005). The said strategy enables the company to meet the growing demands of women regarding sports. This helps the company to gain new market as well as to introduce their brand as a brand for both sexes. Furthermore, it also helps the company to regain its brand image as a luxury product and a brand for high class society.
The company also offers different products focusing on the needs of the customers towards footwear. That is why the company had launched and introduced their Platinum series that includes casual luxury footwear (Kauffman, 2005). In addition, the company also launched their Originals edition, in order to meet the increasing demand of the customers regarding the sports footwear as well as apparel (Kauffman, 2005).
The company is also focusing on the growing demand of children in the soccer sports (Kauffman, 2005). This is due to the fact that the numbers of children or young kids that are joining the national soccer team as well as professional level are increasing.
Like its major competitors such as Nike, Reebok, Adidas etc, the company is also spending great amount of money in its marketing strategies or its relations with its customers and target market. The company is spending great amount of money and effort in process of customer relation as well as product and brand awareness to the market. The company is spending much of their financial aspect in promoting different sports events and activities as well as sponsoring different sports figures and superstars in order to connect to their possible customers.
During 1994, the company launched its Puma Street Soccer Cup that was joined by many of amateurs as well as many youth soccer fans. Recently, Puma also organized a competition of different European countries in biking, running, swimming as well as soccer. The said event was called the 4SOME and four teams of women had excelled and won the competition in biking .
AutoNation has 252 dealerships across the USA, and has approximately 18,000 employees. It sells 37 different manufacturer brands nationwide and outsells every other automotive retailer in the U.S. It is ranked #212 in the 2010 Fortune 500.[6] The company has a significant internet presence, offering its entire inventory for online searching.[7]
Total company revenue is as follows:
* 59% New Vehicles
* 23% Used Vehicles
* 14% Parts and Service
* 3% Financing and Insurance
There are many strategies that are being implemented by the company in order to regain and maintain their performance and eventually their position in the market. One of the most important aspects of the company is the distribution of the products and other activities that are associated in the relationship with the local partners. The company has its different regional hubs that are located in different regions such as: Germany that is responsible for the Western Europe; the US for the America; Austria for the Eastern Europe, Africa as well as the Middle East; Hong Kong for the operation in Asia; Australia for the Pacific Region; and Japan for the independent region (Kaufmann, 2005). All of the said hubs are established in order to handle the different aspects and activities regarding the distributions as well as licenses. The said strategy had helped the company to have a active position in the market in order to capture and analyze the differences between the different regions that helped the company to create their strategies for the global brand initiatives (Kaufmann, 2005).
The primary strategy of the company regarding their products is visible in their lines of products. The company had designed it to address the different needs of athletes from different sports. That is the primary reason why the company designed their product lines with different categories that are based on the different types of sports. But the company focuses on the needs of the customers from the categories of football and running. Aside from the footwear and apparel, the company is also offering different accessories that are associated with different sports; this is to meet the demands of those customers that are already associating sports with fashion (Kauffman, 2005).
The most important part of innovation process of the company is their introduction of different apparel, gadgets as well as accessories with connection to the new and arriving extreme sports in the world. The company had introduced the Action Sports line in order to meet the demands of the customers that are into the extreme sports such as BMX or biking, skateboard as well as the downhill mountain biking (Kauffman, 2005). This enables the company to compete with those companies such as Vans that are targeting specifically the extreme sports market. Furthermore, the said strategy helps to expand the lines of products of the company and increase their market.
Another important development in the product line of the company is their exclusive lifestyle brand for women’s clothing, which is Nuala (Kauffman, 2005). The said strategy enables the company to meet the growing demands of women regarding sports. This helps the company to gain new market as well as to introduce their brand as a brand for both sexes. Furthermore, it also helps the company to regain its brand image as a luxury product and a brand for high class society.
The company also offers different products focusing on the needs of the customers towards footwear. That is why the company had launched and introduced their Platinum series that includes casual luxury footwear (Kauffman, 2005). In addition, the company also launched their Originals edition, in order to meet the increasing demand of the customers regarding the sports footwear as well as apparel (Kauffman, 2005).
The company is also focusing on the growing demand of children in the soccer sports (Kauffman, 2005). This is due to the fact that the numbers of children or young kids that are joining the national soccer team as well as professional level are increasing.
Like its major competitors such as Nike, Reebok, Adidas etc, the company is also spending great amount of money in its marketing strategies or its relations with its customers and target market. The company is spending great amount of money and effort in process of customer relation as well as product and brand awareness to the market. The company is spending much of their financial aspect in promoting different sports events and activities as well as sponsoring different sports figures and superstars in order to connect to their possible customers.
During 1994, the company launched its Puma Street Soccer Cup that was joined by many of amateurs as well as many youth soccer fans. Recently, Puma also organized a competition of different European countries in biking, running, swimming as well as soccer. The said event was called the 4SOME and four teams of women had excelled and won the competition in biking .