abhishreshthaa
Abhijeet S
Assurant is a specialty insurance company headquartered in New York City. Assurant’s four businesses provide a wide range of insurance products and related services, including creditor-placed homeowners insurance, manufactured housing homeowners insurance, credit insurance, individual health and small employer group health insurance, group dental insurance, group disability insurance, group life insurance, pre-funded funeral insurance, and extended warranties for electronics, appliances, and vehicles. The Fortune 500 company distributes its insurance products and services through various distribution channels.
Assurant operates four main businesses:
* Assurant Employee Benefits offers group dental, disability, term life insurance, accidental death and dismemberment and vision plans to companies with fewer than 500 employees. The company also offers voluntary (employee-paid) dental, disability and term life products.[5]
* Assurant Health provides individual, short-term health insurance and small employer group health insurance.[6]
* Assurant Solutions develops, underwrites, and markets specialty insurance, extended service contracts and other risk management solutions in collaborative relationships with leading financial institutions, retailers, automobile dealers, utilities, funeral homes and other entities. Principal lines of business include debt protection administration, credit insurance, preneed life insurance, and warranties and extended service contracts on appliances, consumer electronics, automobiles, recreational vehicles and boats.[7]
* Assurant Specialty Property develops, underwrite, market and administers specialty property and personal lines of insurance and also offers lender-placed hazard insurance and outsourcing services to mortgage companies, manufactured home builders and dealers, auto finance companies, property management companies, and managing general agents. In addition, the company also offers collateral protection programs for automobiles, manufactured housing insurance, residents insurance, homeowners, watercraft, motorcycle, motor home, federal flood, and farmowners. [8]
Strategic thinking and strategic Globalization and technology are two primary reasons for that changes that had happened in different industries in the world. Globalization and technology had helped many companies and organizations to have different competitive advantage by having larger market as well as offering different products and services to their customers in easier manner. But, although globalization and technology offers different advantages on the part of the companies and businesses, there are many things that must be considered as well as done in order to maintain the competitive advantage, and eventually maintain their positions in the market. Management is considered as the most important activities that must be done by any business or companies.
Different businesses or organizations are planning and implementing their strategies. All of those strategies are being implemented based on the different factors that can directly and indirectly impact the performance as well as the decision-making process of the company.
focus on the different factors and aspects that affected the different business strategies that have been and being implemented by Puma AG in order to change as well as improve their brand image. Furthermore, this paper will also focus on the external and internal factors that have affected the overall performance of the company in the local and global industry.
can be considered as one the leading manufacturers of athletic shoes, sportswear, as well as accessories in the world. It is best known for its products like soccer shoes, and uses sponsorship for its marketing strategy. The company had already done several sponsorship for different international sports super stars like Diego Armando Maradonna and offer different line of sport clothing that designed by renowned designers such as Lamine Kouyate.
The company was first founded in 1924, as Gebrüder Dassler Schuhfabrik, in English, the Dassler Brother’s Shoe Factory by the Dassler brothers, Adi and Rudi. But the partnership ended during the World War II, when the brothers had a great fight, that lead for separation of the business. Adi continue the business and renamed it from his nickname and first 3 letters of his surname: Adidas. On the other hand, Rudi founded his own company named, Puma AG Schufabrik Rudolf Dassles, on the other side of Aurach, in 1948 (Kaufmann 2005, p. c-411).
The company had become famous due to their innovative products such as the process of vulcanization in producing their soccer shoes that had become the standard process for the soccer shoes during that time. The company had also introduced their innovation in running shoes with the help of the unique shape sole and the Velcro strap.
Assurant operates four main businesses:
* Assurant Employee Benefits offers group dental, disability, term life insurance, accidental death and dismemberment and vision plans to companies with fewer than 500 employees. The company also offers voluntary (employee-paid) dental, disability and term life products.[5]
* Assurant Health provides individual, short-term health insurance and small employer group health insurance.[6]
* Assurant Solutions develops, underwrites, and markets specialty insurance, extended service contracts and other risk management solutions in collaborative relationships with leading financial institutions, retailers, automobile dealers, utilities, funeral homes and other entities. Principal lines of business include debt protection administration, credit insurance, preneed life insurance, and warranties and extended service contracts on appliances, consumer electronics, automobiles, recreational vehicles and boats.[7]
* Assurant Specialty Property develops, underwrite, market and administers specialty property and personal lines of insurance and also offers lender-placed hazard insurance and outsourcing services to mortgage companies, manufactured home builders and dealers, auto finance companies, property management companies, and managing general agents. In addition, the company also offers collateral protection programs for automobiles, manufactured housing insurance, residents insurance, homeowners, watercraft, motorcycle, motor home, federal flood, and farmowners. [8]
Strategic thinking and strategic Globalization and technology are two primary reasons for that changes that had happened in different industries in the world. Globalization and technology had helped many companies and organizations to have different competitive advantage by having larger market as well as offering different products and services to their customers in easier manner. But, although globalization and technology offers different advantages on the part of the companies and businesses, there are many things that must be considered as well as done in order to maintain the competitive advantage, and eventually maintain their positions in the market. Management is considered as the most important activities that must be done by any business or companies.
Different businesses or organizations are planning and implementing their strategies. All of those strategies are being implemented based on the different factors that can directly and indirectly impact the performance as well as the decision-making process of the company.
focus on the different factors and aspects that affected the different business strategies that have been and being implemented by Puma AG in order to change as well as improve their brand image. Furthermore, this paper will also focus on the external and internal factors that have affected the overall performance of the company in the local and global industry.
can be considered as one the leading manufacturers of athletic shoes, sportswear, as well as accessories in the world. It is best known for its products like soccer shoes, and uses sponsorship for its marketing strategy. The company had already done several sponsorship for different international sports super stars like Diego Armando Maradonna and offer different line of sport clothing that designed by renowned designers such as Lamine Kouyate.
The company was first founded in 1924, as Gebrüder Dassler Schuhfabrik, in English, the Dassler Brother’s Shoe Factory by the Dassler brothers, Adi and Rudi. But the partnership ended during the World War II, when the brothers had a great fight, that lead for separation of the business. Adi continue the business and renamed it from his nickname and first 3 letters of his surname: Adidas. On the other hand, Rudi founded his own company named, Puma AG Schufabrik Rudolf Dassles, on the other side of Aurach, in 1948 (Kaufmann 2005, p. c-411).
The company had become famous due to their innovative products such as the process of vulcanization in producing their soccer shoes that had become the standard process for the soccer shoes during that time. The company had also introduced their innovation in running shoes with the help of the unique shape sole and the Velcro strap.