abhishreshthaa

Abhijeet S
Arch Coal (NYSE: ACI) is an American coal mining and processing company. The company mines, processes, and markets bituminous and sub-bituminous coal with low sulfur content in the United States. Arch Coal is the second largest supplier of coal in the U.S. behind Peabody Energy. [3] The company supplies 16% of the domestic market. [4] Demand comes mainly from generators of electricity.[5]

Arch Coal operates 21 active mines and controls approximately 3.1 billion tons of proven and probable coal reserves, located in Central Appalachia, the Powder River Basin, and the Western Bituminous regions.[6] The company operates mines in Colorado, Kentucky, Utah, Virginia, West Virginia and Wyoming, and is headquartered in St. Louis, Missouri.[7] The company sells a substantial amount of its coal to producers of electric power, steel producers and industrial facilities.

iT is included in the long line of UK companies that has acquired a reputation of greatness and quality. Armed with experience, the company has been seasoned with its battles with both its internal and external environments. Since the 1880s, it adhered to a strict tradition involving its processes and trading practices which essentially spelled fairly well on the part of Marks and Spencer. To date, the company is considered as one of the most recognisable names in the area of retail. From apparel to even food services, the Marks and Spencer has ubiquitously hounding the top players in the UK market and the rest of the world. The case study provided by Collier (2004) provided several descriptions on the basic elements of the company. It has been described as a company that adheres to top-down management approach compounded by the close supervision provided by its former CEO. This has worked well with the company for several decades, however in the latter part of the 1990s a noticeable decline in the sales as well as in the overall performance of the company was observed. Various revolutionary and evolutionary changes have been implemented in the Marks and Spencer with the numerous changes in its leadership. To date, though there have been numerous changes in the strategies invoked by the company, its operations, to a certain extent, is still based on several principles: to offer a selective range of high-quality, well designed and attractive merchandise at reasonable prices; to encourage suppliers to use the most modern and efficient production techniques; to work with the highest quality control; to provide friendly and helpful service to their customers; to improve the efficacy of the business; and foster good human relations to its stakeholders. However, along the way they might have neglected to deal with the changes in the external environment as they focused on addressing the inner workings of their operations. This paper will look into the conditions surrounding that phenomenon.

II. External Analysis

The external environment is basically comprised of all the elements that determine what the company needs to compete in its respective industry. In this part of the paper, a presentation of the external environment and consequent analysis will be carried out employing the PEST analysis.
 
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