abhishreshthaa
Abhijeet S
Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau (ARB) by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s. The company's initial business was the collection of television broadcast ratings.
The company changed its name to Arbitron in the mid 1960s, the namesake of the Arbitron System - a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching. A reporting bo
Arbitron's syndicated radio ratings service collects data by selecting a random sample of a population throughout the U.S., primarily in 294 metropolitan areas, using a paper diary service two to four times a year and Portable People Meter (PPM) electronic audience measurement service 365 days a year.
The term commonly used in the radio industry for these ratings is Arbitron book, a carryover from the era when ratings were published in a soft-cover report that was mailed to clients. More specifically, in the diary-measured markets these reports were called the Spring book, Summer book, Fall book, and Winter book. Between these "books," Arbitron releases interim monthly reports called Arbitrends, which contain data from the previous three months known as "rolling average" reports. The two interm reports would be known, for example, as "Spring, Phase I" and "Spring Phase II.
Arbitron recruits diary survey respondents to note their listening habits in a seven-day paper diary and mail it back to Arbitron. The respondents are paid a small cash incentive for their participation. Turnaround time for release of data from the end of the survey period is approximately three weeks.ard would light up to indicate what home was listening to what broadcast.
PESTAnalysis
PEST is a basic analytical tool in management that has become popular in recent years. PESTanalysis is often used by strategic planners and top management in developing competitive strategies. It is typically used to decide corporate strategies and to make product or market level analyses (Reddy 1994). PESTis a widely used thinking framework for identifying. It enables key factors to be visibly recorded as a high-level summary of a business. PESTanalysis is a summary that is simple but powerful. The technique is commonly used by consultants to document the key factors arising from the review of a particular project or business. The use of PESTenables an assessment to be made of the overall internal state of a business and the direction in which it is heading, through looking at. It also enables a judgment to be made about aspects of the external business environment, which can affect the performance of the business, through looking at the Opportunities and Threats it faces in the wider world (Elkin 1998). The PESTanalysis is focused on the strengths and weaknesses of the division including the opportunities and threats that it faces. The HR PESTanalysis is used primarily in recruiting, project management and talent management.
POLITICAL
* Good reputation
* Excellent products and services
* Large portfolio of sports and social events catering
* Leadership position
ECONOMICAL
* Ineffective recruitment tools
* Difficulty in induction, training and developing new and current employees
* Lack of employee loyalty among seasonal workers
* Lack of employment security affects employee motivation and morale
* High turnover cost
SOCIAL
* New recruitment tools and strategies (ex. Internet recruiting)
* New business opportunities
TECHNOLOGICAL
* Decreasing number of applicants
* Employees and applicants are becoming more demanding and assertive when it comes to employment
* Increase competition for talents
* Changes in the legal environment
The company changed its name to Arbitron in the mid 1960s, the namesake of the Arbitron System - a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching. A reporting bo
Arbitron's syndicated radio ratings service collects data by selecting a random sample of a population throughout the U.S., primarily in 294 metropolitan areas, using a paper diary service two to four times a year and Portable People Meter (PPM) electronic audience measurement service 365 days a year.
The term commonly used in the radio industry for these ratings is Arbitron book, a carryover from the era when ratings were published in a soft-cover report that was mailed to clients. More specifically, in the diary-measured markets these reports were called the Spring book, Summer book, Fall book, and Winter book. Between these "books," Arbitron releases interim monthly reports called Arbitrends, which contain data from the previous three months known as "rolling average" reports. The two interm reports would be known, for example, as "Spring, Phase I" and "Spring Phase II.
Arbitron recruits diary survey respondents to note their listening habits in a seven-day paper diary and mail it back to Arbitron. The respondents are paid a small cash incentive for their participation. Turnaround time for release of data from the end of the survey period is approximately three weeks.ard would light up to indicate what home was listening to what broadcast.
PESTAnalysis
PEST is a basic analytical tool in management that has become popular in recent years. PESTanalysis is often used by strategic planners and top management in developing competitive strategies. It is typically used to decide corporate strategies and to make product or market level analyses (Reddy 1994). PESTis a widely used thinking framework for identifying. It enables key factors to be visibly recorded as a high-level summary of a business. PESTanalysis is a summary that is simple but powerful. The technique is commonly used by consultants to document the key factors arising from the review of a particular project or business. The use of PESTenables an assessment to be made of the overall internal state of a business and the direction in which it is heading, through looking at. It also enables a judgment to be made about aspects of the external business environment, which can affect the performance of the business, through looking at the Opportunities and Threats it faces in the wider world (Elkin 1998). The PESTanalysis is focused on the strengths and weaknesses of the division including the opportunities and threats that it faces. The HR PESTanalysis is used primarily in recruiting, project management and talent management.
POLITICAL
* Good reputation
* Excellent products and services
* Large portfolio of sports and social events catering
* Leadership position
ECONOMICAL
* Ineffective recruitment tools
* Difficulty in induction, training and developing new and current employees
* Lack of employee loyalty among seasonal workers
* Lack of employment security affects employee motivation and morale
* High turnover cost
SOCIAL
* New recruitment tools and strategies (ex. Internet recruiting)
* New business opportunities
TECHNOLOGICAL
* Decreasing number of applicants
* Employees and applicants are becoming more demanding and assertive when it comes to employment
* Increase competition for talents
* Changes in the legal environment