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Abhijeet S
Pest Analysis On Amy's Kitchen : Amy's Kitchen is a privately held corporation which began operation in 1987, with the purpose of making healthy, organic, and easy-to-prepare frozen food. Owned and run by Andy and Rachel Berliner, Amy's Kitchen took its name from their then-newborn daughter. The company employs over 1,500 people and operates processing plants located in Santa Rosa, California and White City, Oregon. The corporate headquarters is now located in Petaluma, California.
Both proprietors had been long involved in the organic food business; Rachel's family had been growing and advocating organic vegetables and fruits since the 1950s, while Andy was formerly the president and majority shareholder of the Magic Mountain Herb Tea company. Because Amy's Kitchen is a private entity, reports of its annual earnings are not public knowledge.
One of the important economic factors that can affect the performance of the company is the fact that the oil consumptions of Singaporean is increasing. The country had consumed 763,000 barrels per day or oil during 2005 showing a great increase of 15% compare to the data of 2000 ().
There is also an increasing rival that causes challenges to the leading of position of Singapore energy industry in the Asian market. This is due to the fact that there were new refineries in India that had began its production in 2000 that resulted to reduced Indian demand for imports of refined products. In addition, the Melaka refining complex in Malaysia had become a competitor. In 2004, Thailand declared its intentions to try to become the regional energy hub with the completion of Sri Racha oil center as well as the implementation of the generous tax incentives (Energy Information Administration n.d.).
As a result, the shortage of the oil storage space in Singapore has spurred expansion of the independent storage facilities. Major refineries hold about 88 million barrels of storage capacity, or total of 88% of the entire storage capacity of the country. It shows that in last five years the independent storage in the country shows growth of 90% in terms of capacity (Energy Information Administration n.d.). The said growth is due to the high regional demand.
In addition, the Singaporean petrochemical industry is also showing rapid growth due to the result of strong base in terms of petroleum refining. Thus, this is due to advantage of Jurong Island, considered as the center of the expanding petrochemicals industry of the country because companies in the said island have benefited from lower operating costs by creating a synergistic relationships, sharing facilities, integrated utilities, tax incentives as well as proximity to a vital regional markets (Energy Information Administration n.d.).
Another important factor is the changes in the price of oil. Recently the price of oil had increased by almost 300% to a more than US$75 per barrel. Aside from that it is also affected by the strong demand growth due to the energy-hungry rising economies of China and India (Energy Information Administration n.d.).
Both proprietors had been long involved in the organic food business; Rachel's family had been growing and advocating organic vegetables and fruits since the 1950s, while Andy was formerly the president and majority shareholder of the Magic Mountain Herb Tea company. Because Amy's Kitchen is a private entity, reports of its annual earnings are not public knowledge.
One of the important economic factors that can affect the performance of the company is the fact that the oil consumptions of Singaporean is increasing. The country had consumed 763,000 barrels per day or oil during 2005 showing a great increase of 15% compare to the data of 2000 ().
There is also an increasing rival that causes challenges to the leading of position of Singapore energy industry in the Asian market. This is due to the fact that there were new refineries in India that had began its production in 2000 that resulted to reduced Indian demand for imports of refined products. In addition, the Melaka refining complex in Malaysia had become a competitor. In 2004, Thailand declared its intentions to try to become the regional energy hub with the completion of Sri Racha oil center as well as the implementation of the generous tax incentives (Energy Information Administration n.d.).
As a result, the shortage of the oil storage space in Singapore has spurred expansion of the independent storage facilities. Major refineries hold about 88 million barrels of storage capacity, or total of 88% of the entire storage capacity of the country. It shows that in last five years the independent storage in the country shows growth of 90% in terms of capacity (Energy Information Administration n.d.). The said growth is due to the high regional demand.
In addition, the Singaporean petrochemical industry is also showing rapid growth due to the result of strong base in terms of petroleum refining. Thus, this is due to advantage of Jurong Island, considered as the center of the expanding petrochemicals industry of the country because companies in the said island have benefited from lower operating costs by creating a synergistic relationships, sharing facilities, integrated utilities, tax incentives as well as proximity to a vital regional markets (Energy Information Administration n.d.).
Another important factor is the changes in the price of oil. Recently the price of oil had increased by almost 300% to a more than US$75 per barrel. Aside from that it is also affected by the strong demand growth due to the energy-hungry rising economies of China and India (Energy Information Administration n.d.).
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