abhishreshthaa
Abhijeet S
AmerisourceBergen NYSE: ABC is a Chesterbrook, PA based Drug Wholesale company that was formed by the merger of Bergen Brunswig and AmeriSource in 2001.
They provide drug distribution and related services designed to reduce costs and improve patient outcomes, distribute a line of brand name and generic pharmaceuticals, over-the-counter (OTC) health care products and home health care supplies and equipment to a wide variety of health care providers located throughout the United States, including acute care hospitals and health systems, independent and chain retail pharmacies, mail-order facilities, physicians, clinics and other alternate site facilities, as well as skilled nursing and assisted living centers.
They also provide pharmaceuticals and pharmacy services to long-term care, workers' compensation and specialty drug patients. It is a market leader in pharmaceutical distribution and ranked 24th on the Fortune 500 list for 2010 with over $71 Billion in revenue.
Recommendations as to how the company will conduct its marketing s plans is governed by the assumptions that using the right mix of marketing strategies and approaches will allow the company achieve their organisational objective. Following is the six-month marketing plan for the company
1st Two Months. This is when initial collaboration with prospective marketing partners should be done. They should be selected by virtue of their reputation and performance in handling marketing tasks. The company will contact partners that will cater to its need to enhance the competitiveness of the company through advertising approach and other marketing and business approach. Each would-be partner will be given the chance to present their marketing plans for the company. The activities will include the following:
· Complete a detailed situation analysis to examine the context of the environment and to determine the need for the marketing plan.
· Involve the stakeholders of the marketing plan so as to consider their needs and preferences.
· Identify alternative options of the organization so as to exhaust the available alternatives.
· Set the assumptions and objectives of the marketing plan to distinguish the direction as well as the standards for marketing plan assessment.
3rd and 4th Months. Once the right mix and budget c were decided, it is expected that at this time of the year, all the marketing outputs will be ready for their implementation. The marketing efforts will be completed by criteria to measure its effectiveness. Intensive researches will be implemented to determine the success of the marketing strategy implemented. In terms of advertisement, the company may use brochure, newsletter, printed materials, the Internet, newspapers, radio, and television. The communications department of the company will be directly responsible on monitoring the content design, layout, dissemination, and training and development for employees and executives. Furthermore, the department is also expected to supervise all the market and attitudinal research. The activities will include the following:
· Determine marketing plan size in order to limit the concerns of the marketing plan, identify the necessary resources, and evaluate its feasibility.
· Examine the available resources whether material or human that should be acquired to meet the objective of the marketing plan.
They provide drug distribution and related services designed to reduce costs and improve patient outcomes, distribute a line of brand name and generic pharmaceuticals, over-the-counter (OTC) health care products and home health care supplies and equipment to a wide variety of health care providers located throughout the United States, including acute care hospitals and health systems, independent and chain retail pharmacies, mail-order facilities, physicians, clinics and other alternate site facilities, as well as skilled nursing and assisted living centers.
They also provide pharmaceuticals and pharmacy services to long-term care, workers' compensation and specialty drug patients. It is a market leader in pharmaceutical distribution and ranked 24th on the Fortune 500 list for 2010 with over $71 Billion in revenue.
Recommendations as to how the company will conduct its marketing s plans is governed by the assumptions that using the right mix of marketing strategies and approaches will allow the company achieve their organisational objective. Following is the six-month marketing plan for the company
1st Two Months. This is when initial collaboration with prospective marketing partners should be done. They should be selected by virtue of their reputation and performance in handling marketing tasks. The company will contact partners that will cater to its need to enhance the competitiveness of the company through advertising approach and other marketing and business approach. Each would-be partner will be given the chance to present their marketing plans for the company. The activities will include the following:
· Complete a detailed situation analysis to examine the context of the environment and to determine the need for the marketing plan.
· Involve the stakeholders of the marketing plan so as to consider their needs and preferences.
· Identify alternative options of the organization so as to exhaust the available alternatives.
· Set the assumptions and objectives of the marketing plan to distinguish the direction as well as the standards for marketing plan assessment.
3rd and 4th Months. Once the right mix and budget c were decided, it is expected that at this time of the year, all the marketing outputs will be ready for their implementation. The marketing efforts will be completed by criteria to measure its effectiveness. Intensive researches will be implemented to determine the success of the marketing strategy implemented. In terms of advertisement, the company may use brochure, newsletter, printed materials, the Internet, newspapers, radio, and television. The communications department of the company will be directly responsible on monitoring the content design, layout, dissemination, and training and development for employees and executives. Furthermore, the department is also expected to supervise all the market and attitudinal research. The activities will include the following:
· Determine marketing plan size in order to limit the concerns of the marketing plan, identify the necessary resources, and evaluate its feasibility.
· Examine the available resources whether material or human that should be acquired to meet the objective of the marketing plan.