abhishreshthaa
Abhijeet S
American Reprographics Company (NYSE: ARP) is the largest reprographics company in the United States, providing business-to-business document management services to the architectural, engineering and construction (AEC) industry. It also provides these services to companies in other industries that require sophisticated document management services. The company provides its core services through a proprietary suite of reprographics technology products, a nationwide network of locally-branded reprographics service centers, and facilities management programs at customers' locations throughout the country.
Founded in 1988 as a single reprographics firm in Southern California by S. "Mohan" Chandramohan (now Chairman of the Board), the company has grown into a national corporation with 2006 revenues of $591 million.
Corporate headquarters are co-located in Walnut Creek, California.
The company, with more than 40 operating divisions, employs more than 4,500 employees, and serves more than 140,000 customers nationwide. ARC continues to grow through acquisition.
On February 3, 2005, ARC announced pricing of its initial public offering of 13,350,000 shares of common stock at $13.00 per share for gross proceeds of $173,550,000. $92,690,004 of the proceeds went to ARC, $68,711,496 went to selling shareholders.[1]
ARC created the products PlanWell, Pinadmin, BidCaster, Metaprint, Sub-Hub and Abacus — applications aimed at solving problems of the reprographic and construction industries with sharing, transferring and managing printed and digital data.
The company should consider approach that in terms of cost advantage by improving process efficiencies, vertical integration decisions, or avoiding some costs altogether. Organizations that capitalize on customers' active participation in organizational activities can gain competitive advantage through greater sales volume, enhanced operating efficiencies, positive word-of-mouth publicity, reduced marketing expenses, and enhanced customer loyalty (Lovelock & Young, 1979; Reichheld & Sasser, 1990). To be known in the marketplace, the company may consider a print and media advertisements to promote their company.
The range of price for the Chinese food is about $10-$20, but some seafood liked live fish and mud crab is depending of market price. To help them in their financial needs, the company may consider price increase on foods which are highly demanded and of quality. This is to help them in their financial burden.
Recommendations as to how the company will conduct its marketing s plans is governed by the assumptions that using the right mix of marketing strategies and approaches will allow the company achieve their organisational objective. Following is the six-month marketing plan for the company
1st Two Months. This is when initial collaboration with prospective marketing partners should be done. They should be selected by virtue of their reputation and performance in handling marketing tasks. The company will contact partners that will cater to its need to enhance the competitiveness of the company through advertising approach and other marketing and business approach. Each would-be partner will be given the chance to present their marketing plans for the company.
Founded in 1988 as a single reprographics firm in Southern California by S. "Mohan" Chandramohan (now Chairman of the Board), the company has grown into a national corporation with 2006 revenues of $591 million.
Corporate headquarters are co-located in Walnut Creek, California.
The company, with more than 40 operating divisions, employs more than 4,500 employees, and serves more than 140,000 customers nationwide. ARC continues to grow through acquisition.
On February 3, 2005, ARC announced pricing of its initial public offering of 13,350,000 shares of common stock at $13.00 per share for gross proceeds of $173,550,000. $92,690,004 of the proceeds went to ARC, $68,711,496 went to selling shareholders.[1]
ARC created the products PlanWell, Pinadmin, BidCaster, Metaprint, Sub-Hub and Abacus — applications aimed at solving problems of the reprographic and construction industries with sharing, transferring and managing printed and digital data.
The company should consider approach that in terms of cost advantage by improving process efficiencies, vertical integration decisions, or avoiding some costs altogether. Organizations that capitalize on customers' active participation in organizational activities can gain competitive advantage through greater sales volume, enhanced operating efficiencies, positive word-of-mouth publicity, reduced marketing expenses, and enhanced customer loyalty (Lovelock & Young, 1979; Reichheld & Sasser, 1990). To be known in the marketplace, the company may consider a print and media advertisements to promote their company.
The range of price for the Chinese food is about $10-$20, but some seafood liked live fish and mud crab is depending of market price. To help them in their financial needs, the company may consider price increase on foods which are highly demanded and of quality. This is to help them in their financial burden.
Recommendations as to how the company will conduct its marketing s plans is governed by the assumptions that using the right mix of marketing strategies and approaches will allow the company achieve their organisational objective. Following is the six-month marketing plan for the company
1st Two Months. This is when initial collaboration with prospective marketing partners should be done. They should be selected by virtue of their reputation and performance in handling marketing tasks. The company will contact partners that will cater to its need to enhance the competitiveness of the company through advertising approach and other marketing and business approach. Each would-be partner will be given the chance to present their marketing plans for the company.