abhishreshthaa
Abhijeet S
American Home Mortgage Investment Corporation (Pink Sheets: AHMIQ) was the 10th largest retail mortgage lender in the United States and was structured as a real estate investment trust (REIT).
It has filed for bankruptcy.[1]. The company stated that it was focused on earning net interest income from self-originated loans and mortgage-backed securities, and through its taxable subsidiaries, from originating and servicing mortgage loans for institutional investors.
Mortgages were originated through the company's employees as well as through mortgage brokers and purchased from correspondent lenders and were serviced at the company's servicing center in Irving, Texas.
The company filed for Chapter 11 bankruptcy protection in Wilmington Delaware federal court, on August 6, 2007. The week before the filing, the company said that many of its lenders had demanded their money back, and that AHM was also unable to deliver on about US$ 800 million in commitments for housing loans, and had laid off nearly ninety percent of its 7,000 employees.
In order to be recognised in the marketplace, it is important that the Supermeal will have its own positioning statement. The positioning statement for the company will be “TO BE THE NUMBER ONE CHOICE FOR TRADITIONAL CHINESE FOOD IN AUSTRALIA.” The objective of the company is to be known all over Australia and to gain more profit in the market.
The main objective of this marketing strategy is to ensure that the Supermeal will be recognised more in the Sydney market as a Chinese food restaurant that offers what they need in different seasons and a company that provides quality services for its target market. In addition, it also aims to identify the most appropriate strategy to be used in order to make the industry more competitive.
The Supermeal is located near China Town in Sydney. As mentioned, the city is the most populous city and it is the centre of trade. Hence, this means that in terms of geographical factor, the company has been able to choose a location which may provide much potential for the industry to be well recognized.
The marketing concept has been referred to as the vital approach for achieving organisational objectives and it is significant in terms of marketing focus, coordinated marketing, customer orientation, and profitability. The company has to try and attain this level of satisfying the customer as a way of staying in their competitive position and making a profit (Czinkota & Ronkainen, 2004). In this regard, Supermeal must be able to determine an effective and efficient marketing strategy to promote the restaurants.
It has filed for bankruptcy.[1]. The company stated that it was focused on earning net interest income from self-originated loans and mortgage-backed securities, and through its taxable subsidiaries, from originating and servicing mortgage loans for institutional investors.
Mortgages were originated through the company's employees as well as through mortgage brokers and purchased from correspondent lenders and were serviced at the company's servicing center in Irving, Texas.
The company filed for Chapter 11 bankruptcy protection in Wilmington Delaware federal court, on August 6, 2007. The week before the filing, the company said that many of its lenders had demanded their money back, and that AHM was also unable to deliver on about US$ 800 million in commitments for housing loans, and had laid off nearly ninety percent of its 7,000 employees.
In order to be recognised in the marketplace, it is important that the Supermeal will have its own positioning statement. The positioning statement for the company will be “TO BE THE NUMBER ONE CHOICE FOR TRADITIONAL CHINESE FOOD IN AUSTRALIA.” The objective of the company is to be known all over Australia and to gain more profit in the market.
The main objective of this marketing strategy is to ensure that the Supermeal will be recognised more in the Sydney market as a Chinese food restaurant that offers what they need in different seasons and a company that provides quality services for its target market. In addition, it also aims to identify the most appropriate strategy to be used in order to make the industry more competitive.
The Supermeal is located near China Town in Sydney. As mentioned, the city is the most populous city and it is the centre of trade. Hence, this means that in terms of geographical factor, the company has been able to choose a location which may provide much potential for the industry to be well recognized.
The marketing concept has been referred to as the vital approach for achieving organisational objectives and it is significant in terms of marketing focus, coordinated marketing, customer orientation, and profitability. The company has to try and attain this level of satisfying the customer as a way of staying in their competitive position and making a profit (Czinkota & Ronkainen, 2004). In this regard, Supermeal must be able to determine an effective and efficient marketing strategy to promote the restaurants.